The mandate is to translate Grupo Bimbo’s "embedded responsibility" into a meaningful consumer narrative, says King Ursa founder Paulo Salomao.
True
Canada
Victims Services Toronto promotes expanded “Ask for Angela” safety program
Canada
The campaign from 72andSunny includes high-profile OOH and hard-hitting PSAs.
U.S. shops dominate first indie league of 2026
Canada
Only one UK-based agency made the top 20.
ChangeMakers adds Hirsch and Kim to “create new kinds of value”
Canada
The former long-time creative team will focus on innovation and brand strategy, while Ron Smrczek continues to lead the creative department
Porter Airlines introduces its first Quebec-specific campaign
Canada
It arrives with rival Air Canada under fire for its CEO’s failure to use French when addressing the victims of last week’s fatal runway collision at LaGuardia Airport.
Pizza Pizza erupts with the Volcano Dipper
Canada
Campaign from Zulu Alpha Kilo promotes the pizza chain's latest menu innovation — a raised pool of creamy garlic dip baked into a pie.
Does marketing have a knowledge crisis?
Canada
A four-country study by Ipsos finds that speed and accountability are rising — but foundational marketing knowledge is not keeping up.
theScore Bet swings into summer with new advertising
Canada
Diamond’s newest work on the “Get Into Bet Mode” platform coincides with the Blue Jays’ season opener.
Moosehead launches an out-of-this-world beer
Canada
Space Beer is the latest in a series of attention-grabbing, culture-inspired product innovations for the independent brewer.
If brands speak to everyone individually, do they risk meaning nothing together?
Canada
Omnicom India’s Prasoon Joshi wonders if the industry obsession with personalization and efficiency might break the connections that once made brands matter.
Plus Company taps Google's Gemini to reimagine agency work
Canada
For Cossette’s parent company, AI is "not just a tool, but a strategic partner."
Former WPP exec Kuiken-Rogers launches video intelligence service
Canada
Backed by UB Media owner MMG, Avvivi is designed to provide advertisers and agencies with a “single story” around a target consumer.
Starcom tops Campaign Media shortlist
Canada
The agency earned nods for its work with TD Bank, Bud Light, and RONA.
Leo leads Campaign BIG Awards shortlist
Canada
The BIGS celebrate the most powerful and purposeful creative work.
Courage tops Agency of the Year shortlist
Canada
A total of 52 shops from across the Canadian agency landscape earned nods, led by Courage with seven.
Indian ecommerce win key to Starcom's success in first global media rankings
Canada
Meanwhile, indie agencies command the top 20.
ICA launches PRIME to make planning Canadian media easier
Canada
The new knowledge hub is designed to make it easier for media planners to evaluate Canadian media sources.
Hellmann’s gives mayo, long a bit player, some main-character energy
Canada
Campaign from Edelman Canada wants the condiment to claim its rightful place as a food A-lister.
Marketing in Canada—it’s bigger than you think
Canada
Groundbreaking research from Signal49 calculates economic impact at $130.9 billion, driven largely by in-house activity
Pet Planet selects Push Media for creative and media
Canada
It is the 10th new business win of the year for the Toronto independent, which now has more than 70 employees across North America.
AutoTrader celebrates cars as more than just transportation
Canada
“Canada’s Car Marketplace” sees the brand take a step back from its traditional focus on how to buy a car, instead emphasizing the bond people have with their vehicle.
Four Canadian agencies enjoy strong showings on WARC lists
Canada
Canada rises from 10th to 8th on the list of Top Countries for Creativity list.
Ryan Reynolds returns to Tims in a glaze of glory
Canada
"Ryan's Signature Donut," the follow-up to last year's "Ryan's Scrambled Eggs," is the latest celebrity collaboration for the coffee-and-donuts chain.
'Product is number one, two and three': H&M global CMO on fixing fashion’s retail problem
Canada
H&M global CMO John Ehrnst talks Campaign through the end of bland retail, what drives Gen Z back into stores, digital twins and more.
Pizza Hut launches a podcast for bandwagon NHL fans
Canada
Created by Leo, “Bandwagon Hockey Coach” explains the basics of the game to those fair-weather fans who only take an interest when the playoffs begin.
Doerr and Bermejo return to ZAK in group CD role
Canada
“We had an amazing creative run in our first go-around and we’re thrilled to be back,” says the duo.
Seeing red: How Gut made Tim’s a beacon of hope in a bleak winter
Canada
The snowy OOH campaign represents “an observation of a day in the life of Canadians and how Tims just fits into that,” said CMO Hope Bagozzi.
How ZGM is helping Canadian military members combat financial stress
Canada
The agency created the "Bhillie Suit"—a money-clad character stalking military members in a new cross-platform campaign.
IAB Sweden expels Meta over scam ads, but it’s status quo in Canada
Canada
“Advertisers, publishers, platforms, agencies, and technology companies are fully capable of assessing where they invest, who they partner with, and how they respond to changing market conditions,” said IAB Canada president Sonia Carreno.
Madison & Wall upgrades 2026 ad projections
Canada
The consultancy is calling for 5.8% growth this year, led by commerce media, social and search.
Mosaic unveils rebrand in which “every piece stands out”
Canada
It was long regarded as an “experiential” agency, but that definition doesn’t encompass all of the work it does today, said ECD Jef Moore.
AndSo wins U.S. assignments, adds creative talent
Canada
The Toronto independent has expanded its remit with Rust-Oleum to include the U.S. market, while also adding cleaning products company, Star Brands.
Dempster’s touts protein power in tech-inspired campaign
Canada
Campaign from Cossette uses the language and visuals of tech launches to promote the brand's new line of high-protein products.
Omnicom hoovers up Dyson's $500m global media account
Canada
WPP, Publicis and Omnicom battled for the business in the final round.
Public's Phil Haid on its first acquisition: "A strategic and opportunistic expansion"
Canada
The social impact agency has acquired Boston-based Rocket Social Impact as it looks to grow its U.S. revenue.
Ryan Timms takes over as ICA chair
Canada
He succeeds Bev Hammond, and will maintain focus on continuing the association’s ambitious growth agenda.
Children of the Street tells parents to ‘Have the Talk,’ before the manosphere does
Canada
New campaign from Will urges parents to begin conversations with their teen boys as misogynistic content is increasingly reaching mainstream social feeds.
Agency acquisitions over the past decade shift from a focus on scale, to transformation
Canada
COMvergence has conducted a 10-year analysis of the Canadian mergers and acquisitions market, showing a strategic shift towards companies specializing in technology, data and, more recently, AI.
Why in-housing is redefining brand control across the world
Canada
OUT NOW: Campaign Red’s latest market report The Inside Job
Don’t get mad, get even: why advertising needs a revenge arc
Canada
Advertising has been on an apology tour for so long we should start earning air miles.
Molson celebrates “real” Habs fans with late night spot
Canada
The one-time-only spot from Rethink featured former Habs goalie José Théodore making an offer to the team’s diehard fans.
Aussie beverage company Remedy selects Cairns Oneil for Canadian push
Canada
The agency will help launch the company’s better-for-you soda brand, Soda-ly.
Toronto Tempo launches Tempo Impact platform, focused on girls’ and women’s health
Canada
Ahead of International Women’s Day, the initiative will partner with national organizations to address health disparities affecting women and girls across Canada.
BMO kicks off Canada Soccer deal ahead of World Cup
Canada
“We’re building to a crescendo for the tournament,” said the bank's top marketer, Catherine Roche.
Globe launches new brand platform, “What Shapes Your World?”
Canada
It is the publisher’s largest campaign since 2019, and its first with new agency partner VML Canada.
Bun Fight: A&W roasts McDonald’s CEO over ‘cringe’ burger post
Canada
Why authenticity is the secret sauce: A&W seizes on a cultural moment as the Big Arch promo video becomes a cautionary social media tale.