NEWS

The U.S. sensation arrives in Canada by taking over the Ontario town of Newcastle, the self-proclaimed Apple Capital of Canada.

Organizers have hired Good Night Out Campaign and X2 Consult.

Criteo will extend DoorDash’s ad sales efforts in Canada, connecting brands and agencies to consumers across grocery, restaurant and retail categories.

It follows the appointment of a new chief people officer, Mark Taylor, former chief people advisor at Lego Brand Group. 

The brand is marking the NHL and NBA playoffs with city-specific cup designs, app rewards tied to game wins and on-the-ground fan activations.

The campaign from Leo Toronto playfully spotlights a little-known brand attribute to capture some of the buzz around 4/20.

The brand is moving beyond product function to highlight its role in life’s most intimate moments.

Open letter from Independent World Producers Alliance calls out networks for distorting competition.

One jury president brings Canada’s judging presence to seven, matching last year’s total, but down from both 2023 and 2024.

The Stanley Cup Playoffs activation gives customers a chance to win one of 50 all-inclusive game packages through its order-to-win promotion.

The pizza chain has had a retail promotion for pot-smokers’ high holiday since 2019.

Brand building is still about credibility, authenticity, repetition and, increasingly, that formula is being delivered in the creator ecosystem.

The latest trends, creator moves and platform updates marketers need to know.

The Institute for Responsible Influence announced the Responsible Influence Certification Program on Monday.

The digital-first campaign features custom sneakers, locked vault teasers and a nationwide contest.

Campaign from Gut showcases the many roles the country’s most famous coffee plays in Canadians’ lives.

She has spent the past four years with the agency, calling it “one of the most rewarding parts of my career.”

The chain’s annual playoff campaign from Mekanism features a trio of puckish “deities,” including Görd, the “God of the Goal Crease.”

Complaint alleged WPP, Publicis and Dentsu used trade associations to promote “demonetisation of disfavoured political viewpoints.”

The appointment comes as Zulu Alpha Kilo’s media arm scales its integrated creative and media model across North America.

The 2025 Ads Safety Report claims that its Gemini AI-powered tools caught 99% of policy-violating ads before they were seen.

The big three of Google, Meta and Amazon now account for 62.3% of worldwide digital ad spending.

The brand expands its Fleur ranking system beyond Toronto, reframing bathrooms as a key part of the dining experience.

The mobile activation in Toronto reframes tax filing as self-care, and advocates for workplace benefits to include financial tools like tax software.

WPP Media’s EssenceMediacom is the incumbent.

Campaign sits down with the agency’s international leadership team following the Stagwell agency’s buzzy first few months in business.

Results show impact of multiple acquisitions, including Bearded Kitten in the UK.

The agencies are tasked with building an integrated strategy and creative platform to drive visits, deepen engagement, and support the Zoo's Guardians of Wild" strategic plan.

The newly created role will see Ferrara oversee AI strategy, partnerships and workflow integration across the network’s Canadian agencies.

The campaign puts a real advisor inside hurricane-force conditions.

“Say Yes. It’s on Prime” uses sport and storytelling to link impulse buying with speed and cultural relevance.

With golf season arriving in Toronto earlier than usual, Fox Harb’r Resort launched a DOOH campaign promoting a "Rinks to Links" escape package.

The Publicis Groupe chief executive described Publicis' strategy as the "polar opposite" to WPP and Omnicom.

Publicis chief executive states strategy is “polar opposite” of its peers.

A digital-first platform and campaign designed to showcase how PC Financial products turn everyday spending and saving into rewards.

A wildlife-focused campaign for the 2026 Jeep Cherokee Hybrid, created in partnership with award-winning conservation photojournalist Patricia Homonylo.

Campaign from Cleansheet Communications focuses on how even simple stains can become top-of-mind for consumers.

Glassroom leads all Canadian activity, ranking ninth overall with $4 million in net new business tied to a confidential win.

WPP Media, the incumbent, did not defend the account.

WPP has started a potential sales process for its PR division, which includes communications agency Burson, according to reports.

Set to “I've Got the Power," the campaign uses humour and high-energy creative to help Silk stand out in Canada’s growing protein category.

Sid Lee uses humour to explain new prize structures, as Lotto Max increases both odds and maximum payout.

The retro-inspired campaign uses humour and experiential drops to position “underthinking” grocery shopping as a smart, value-driven choice.

Tactics and Takeaways is the latest trend report from Globe Content Studio, part of Globe Media Group, the advertising arm of The Globe and Mail, Canada's foremost news media company.

The "Good Goes a Long Way" campaign is rooted in two key insights: dairy products are closely tied to memories of childhood and shared meals, and can also trigger feelings of calm and comfort.

The campaign reframes travel through routine experiences abroad, positioning Aventura rewards as a bridge between everyday purchases at home and discoveries overseas.

The campaign uses a Venn diagram to show how wealth strategies intersect for high-net-worth Canadians.

Former Oliver managing partner Christine Benchemam is tasked with overseeing the GM account and building "faster, better, cheaper" client engines.

Shot in Northern Ontario with conservation photojournalist Patricia Homonylo, the “Silent Edition” campaign takes advantage of the SUV’s low-noise performance to capture unstaged wildlife moments.

The latest trends, creator moves and platform updates marketers need to know.

The social-first “It Starts with a Sign” campaign leans into creator-led storytelling to launch Astrology Mode.

The additions bring more of the Canadian video ecosystem into a single measurement framework.

As organic social posts continue to reach fewer followers than in the past, brands and their agency partners are weighing up how far to shift more towards paid social ads but should they abandon organic altogether?

Tech company is disallowing lawyers to “profit from [its] platforms while claiming they are harmful.”

The influencer marketing agency’s CEO exited in January, two years after Gates pulled funding.

A landmark California ruling and Australia’s under‑16 social media ban have forced the ad industry to confront funding addictive platforms. But will the industry lead the shift to healthier digital spaces?

A floating jar of Nutella, a request for maple syrup, and unexpected brand cameos show how daily life and global brands are being amplified in real time aboard Artemis II.

Founder and creative chairman Zak Mroueh called the duo, partners for the past 15 years, a "creative powerhouse."

UK shops lead nominations against competition from all corners of the globe, with winners to be revealed on 18 June.

The digital-first “Live the Win-Win Life” platform and campaign shows how everyday spending and saving with PC products turns routine moments into rewards.

The Toronto agency behind the campaign found the game so challenging, it decided to use it to screen creative intern candidates.

With the launch of Optimal Reach and Data+, Samsung Ads Canada is positioning CTV as a performance-driven channel.

With Italy left out of the World Cup, Italian Canadian fans in Toronto could change their Azzurri blue for Maple Leaf red jerseys.

TTD has confirmed three of its senior leaders have stepped down amidst a slew of changes, challenges and disruptions for the company.

The chief executive received a base salary of £1.3m.

Two companies “will leverage each other’s expertise to embed agentic AI.”

In a TV landscape where reach is harder to secure and prove, Samsung Ad introduces two new tools aimed at uncovering new audiences and cutting waste.

The first campaign from OneMethod showcases those who share the brand’s DNA and commitment to doing things their way, said CMO Lori Hatcher.

Tank Worldwide's “Cancer Prevention Discounts” applies savings to produce directly linked to reduced cancer risk.

Pepsi, Diageo and AB InBev all pulled sponsorships following widespread criticism of the London festival's booking of West.

After 12 tonnes of KitKats vanished in Europe, the brand responded with a “security escalation” that turned city streets into a live marketing moment.

Canada among Netflix's first test markets for the app.

After a government-ordered shutdown threat, the platform is re-establishing its presence with over 30 new roles and renewed cultural partnerships.

They include the appointment of Diana Walter as chief media officer, and Cindy Si and Victoria Morris as client leader and senior director of investments, respectively.

New study paints a picture of a technology still coming of age in Canadian marketing.

The partnership features in-stadium activations, national contests and integrated broadcast, digital and in-restaurant programming.

The QSR has reprised the “Kyle F*cking Connor” campaign after a hugely successful debut last year.

The Toronto agency brings on the former King Ursa ECD to lead creative and build on its integrated growth strategy.

UK portion of the account is worth an estimated £34 million.

Campaign speaks to Arthur Sadoun, chief executive of Publicis Groupe, and Suzy Deering, CEO of Publicis Sports, about sports marketing being the network’s “next big bet.”

“Moment of Reflection” uses a short film to spotlight the shift from conscious gambling to automatic behaviour, aiming to help young men recognize early warning signs and take a step back before harm escalates.

The latest trends, creator moves and platform updates marketers need to know.

The influencer agency is partnering with Lumanu to streamline payments for the more than 55% of creators facing financial instability.

The new playbook helps brands move beyond one-off campaigns, connecting creators, culture and commerce in a system designed for speed, relevance and performance.

“Bring My Pinterest to Life” marks the platform’s first move into premium streaming, linking content, commerce and intent data, in a bid to turn inspiration into measurable action.

New offerings including Logo Takeover, Prime Time and expanded Pulse aim to help brands own key cultural moments and reach fragmented audiences.

“After nearly fifteen years of growing this agency, I’m returning to what I love most: the creative work,” said Mukerji.

“[M]y focus is on deepening senior accountability and ensuring we’re delivering work that drives real impact,” said Claveau.

The multi-year deal integrates Adidas' global brand campaign into the Toronto Blue Jays ecosystem, spanning player storytelling, fan engagement and youth development initiatives.

The recruitment campaign leans on creator-led social content to reposition the accounting profession as dynamic, relevant and embedded in real-world action.

New tools co-developed with Google as part of WPP’s $400m AI partnership with YouTube.

The mandate is to translate Grupo Bimbo’s "embedded responsibility" into a meaningful consumer narrative, says King Ursa founder Paulo Salomao.

The campaign from 72andSunny includes high-profile OOH and hard-hitting PSAs.

Only one UK-based agency made the top 20.

The “Game On” campaign targets navigation apps to reduce neighbourhood traffic and keep street hockey alive for the next generation.

Wren reduced his salary to $1 in favour of stock options, but he will only profit on the amount that Omnicom’s share price rises above a key threshold.

The latest work shifts the platform from awareness to product consideration, using a high-contrast animated world to simplify complex investment themes and spotlight opportunities others may overlook.

Timed for the beginning of baseball season, the campaign spotlights routine and consistent nutrition as the foundation of performance.

Takeshi Sano pledges execution-led transformation, as the group tackles a sweeping international overhaul.

The ongoing pilot gives advertisers the ability to invest in the format.

Campaign from Zulu Alpha Kilo promotes the pizza chain's latest menu innovation — a raised pool of creamy garlic dip baked into a pie.