NEWS

The latest trends, creator moves and platform updates marketers need to know.

Making the audience addressable through TVScientific is just the “first step in our product roadmap,” says a Pinterest executive, as the platform pushes beyond social.

As women's sports and female fandoms surge, The Gist is using creators, local activations and community-led content to meet those growing audiences where traditional sports media falls short.

The rebuild follows a period of challenges between X and advertisers.

Idan Driman kicks off a new Social Edit feature where we dive deep into the details of creator marketing playbooks for brands across Canada.

A travelling activation across six Ontario cities brought the brand’s speakeasy-style campaign into the real world.

Updated research from POCAM also shows a 7% increase in respondents who say anti-Black discrimination exists in Canadian advertising

The six-person group, chaired by King Ursa’s Paulo Salomão, is tasked with helping Canadian agencies become more resilient and competitive.

New “Turf Green” signage behind home plate aims to reduce broadcast distraction, while maintaining brand presence during Blue Jays games

“Field marketing is 80% of our business and growing dramatically,” said founding partner Rick Shaver.

The goal is to evolve the retailer’s “Where Sports Meets Style” positioning through increased storytelling.

Overall Q1 revenue is $6.2 billion, up from $3.69 billion in the same period a year ago.

“Mardi & Mercredi,” the first work with its new agency, speaks to the weekday slog of meal preparation.

The Winnipeg institution is rolling out a new brand that moves beyond its architecture, reframing the museum as a catalyst for empathy, action and human connection that extends beyond its walls.

The agency will lead media planning and buying to strengthen UNICEF Canada’s visibility, shift perceptions, and drive more measurable donor action amid growing pressure on the fundraising landscape.

Forrester says AI usage is pushing CMOs closer to commercial targets, with growth and revenue now squarely in their remit.

Horizon Media pushes PMG off the podium positions.

By overhauling four menu staples with global inspiration, the brand aims to turn "skeptics" into "believers."

The airline’s addition to CT’s program lets members turn everyday purchases into travel points.

The move signals a strategic evolution for the retailer, as it celebrates its 100th year with a move towards cultural participation.

Chief financial officer Joanne Wilson says WPP “encouraged by the level of activity” in new business so far this year.

While most major markets were down, Canada stood out for a 13.8% drop in revenue.

New AdSyncs product syncs advertisers’ radio ads with display text and brand logos on in-dash displays.

The campaign by Arrivals + Departures gives iconic PEI moments a playful hockey twist

Jeff Shafer, Lenovo's chief communications officer, on why the tech giant doesn't treat FIFA as a media buy. Yes, it’s invested in the most valuable brand real estate on Earth but being just another logo on the pitch would miss the point.

“The Village Grocer” transforms a familiar errand into an indulgent self-care experience in Toronto and Calgary, pairing manicures, food and florals to help moms reclaim everyday “me time.”

The streaming platform has been busy, teasing new ad offerings and introducing a big mobile app update.

Neable, who joined TD in early 2024, replaces Tyrrell Schmidt, who has been CMO since mid 2023

The campaign by Lazer positions Interac as paying with your own money, and being better for small businesses.

New work from W+K is running on the automaker’s new global brand platform, “Ready Set Ford.”

The media leaders were praised for their “strength, integrity and collaborative spirit” at the CMDC’s annual Media Leaders Dinner.

PR and social experts dissect a viral moment that delivered global reach—but may be impossible to replicate.

Partnership with Calgary agency Embold brings the digital and physical worlds together.

The latest trends, creator moves and platform updates marketers need to know.

After going viral and landing on Saturday Night Live, the limited-time pizza prompted Pizza Hut Canada and Diamond to invite Americans to cross the border for a slice.

VP of Creative Xanthe Wells discusses the thinking behind the platform’s latest campaign and how it aims to inspire action beyond the feed.

One23West ditches clinical jargon for grit and humour to help B.C. workers tackle chronic pain.

Integration follows $400 million Google Cloud partnership announced in October.

BHLA adds the award-winning duo behind work for Pizza Hut, Vector and Enbridge, bringing a long-standing creative partnership to its Toronto office.

The popular marketing professor and consultant delivered a blunt blueprint for better advertising at ThinkTV’s annual conference Wednesday.

Andrea Isbester joins from Dentsu, bringing with her a wealth of agency and client side experience.

“Moving production in-house… creates conflicts of interest, and can compromise the creative quality of brands’ campaigns,” said ACCP president Lee Greenberg

Big brands like Skittles and Shreddies appear in the campaign, neatly put away in IKEA containers meant to reduce everyday pantry clutter.

Following a 12-ton chocolate theft and a high-profile truck escort, KitKat extends its momentum by deliberately misprinting packaging.

Campaign and Marketing Week will co-host sessions at Cannes Lions 2026 as part of parent company Haymarket’s week of activities at the global advertising festival.

The win follows a competitive review, and comes as the brand embarks on an “ambitious journey” to accelerate Canadian growth.

The QSR installed original seats from the Montreal Canadiens’ famous arena in five locations, turning playoff viewing into a ritual-driven fan experience.

"We are no longer theorizing about disruption—we are documenting the annual erosion of the media and advertising industry’s core infrastructure,” said Canadian Media Means Business project lead Sarah Thompson.

In addition to the traditional definition of power, this year’s lists will reflect the twin forces of AI and social, as well as those power players with decades of experience (ie. the anti-ageism list).

The U.S. sensation arrives in Canada by taking over the Ontario town of Newcastle, the self-proclaimed Apple Capital of Canada.

Organizers have hired Good Night Out Campaign and X2 Consult.

Criteo will extend DoorDash’s ad sales efforts in Canada, connecting brands and agencies to consumers across grocery, restaurant and retail categories.

It follows the appointment of a new chief people officer, Mark Taylor, former chief people advisor at Lego Brand Group. 

The brand is marking the NHL and NBA playoffs with city-specific cup designs, app rewards tied to game wins and on-the-ground fan activations.

The campaign from Leo Toronto playfully spotlights a little-known brand attribute to capture some of the buzz around 4/20.

The brand is moving beyond product function to highlight its role in life’s most intimate moments.

Open letter from Independent World Producers Alliance calls out networks for distorting competition.

One jury president brings Canada’s judging presence to seven, matching last year’s total, but down from both 2023 and 2024.

The Stanley Cup Playoffs activation gives customers a chance to win one of 50 all-inclusive game packages through its order-to-win promotion.

The pizza chain has had a retail promotion for pot-smokers’ high holiday since 2019.

Brand building is still about credibility, authenticity, repetition and, increasingly, that formula is being delivered in the creator ecosystem.

The latest trends, creator moves and platform updates marketers need to know.

The Institute for Responsible Influence announced the Responsible Influence Certification Program on Monday.

The digital-first campaign features custom sneakers, locked vault teasers and a nationwide contest.

Campaign from Gut showcases the many roles the country’s most famous coffee plays in Canadians’ lives.

She has spent the past four years with the agency, calling it “one of the most rewarding parts of my career.”

The chain’s annual playoff campaign from Mekanism features a trio of puckish “deities,” including Görd, the “God of the Goal Crease.”

Complaint alleged WPP, Publicis and Dentsu used trade associations to promote “demonetisation of disfavoured political viewpoints.”

The appointment comes as Zulu Alpha Kilo’s media arm scales its integrated creative and media model across North America.

The 2025 Ads Safety Report claims that its Gemini AI-powered tools caught 99% of policy-violating ads before they were seen.

The big three of Google, Meta and Amazon now account for 62.3% of worldwide digital ad spending.

The brand expands its Fleur ranking system beyond Toronto, reframing bathrooms as a key part of the dining experience.

The mobile activation in Toronto reframes tax filing as self-care, and advocates for workplace benefits to include financial tools like tax software.

WPP Media’s EssenceMediacom is the incumbent.

Campaign sits down with the agency’s international leadership team following the Stagwell agency’s buzzy first few months in business.

Results show impact of multiple acquisitions, including Bearded Kitten in the UK.

The agencies are tasked with building an integrated strategy and creative platform to drive visits, deepen engagement, and support the Zoo's Guardians of Wild" strategic plan.

The newly created role will see Ferrara oversee AI strategy, partnerships and workflow integration across the network’s Canadian agencies.

The campaign puts a real advisor inside hurricane-force conditions.

“Say Yes. It’s on Prime” uses sport and storytelling to link impulse buying with speed and cultural relevance.

With golf season arriving in Toronto earlier than usual, Fox Harb’r Resort launched a DOOH campaign promoting a "Rinks to Links" escape package.

The Publicis Groupe chief executive described Publicis' strategy as the "polar opposite" to WPP and Omnicom.

Publicis chief executive states strategy is “polar opposite” of its peers.

Glassroom leads all Canadian activity, ranking ninth overall with $4 million in net new business tied to a confidential win.

WPP Media, the incumbent, did not defend the account.

WPP has started a potential sales process for its PR division, which includes communications agency Burson, according to reports.

Set to “I've Got the Power," the campaign uses humour and high-energy creative to help Silk stand out in Canada’s growing protein category.

Sid Lee uses humour to explain new prize structures, as Lotto Max increases both odds and maximum payout.

The retro-inspired campaign uses humour and experiential drops to position “underthinking” grocery shopping as a smart, value-driven choice.

The "Good Goes a Long Way" campaign is rooted in two key insights: dairy products are closely tied to memories of childhood and shared meals, and can also trigger feelings of calm and comfort.

The campaign reframes travel through routine experiences abroad, positioning Aventura rewards as a bridge between everyday purchases at home and discoveries overseas.

The campaign uses a Venn diagram to show how wealth strategies intersect for high-net-worth Canadians.

Former Oliver managing partner Christine Benchemam is tasked with overseeing the GM account and building "faster, better, cheaper" client engines.

Shot in Northern Ontario with conservation photojournalist Patricia Homonylo, the “Silent Edition” campaign takes advantage of the SUV’s low-noise performance to capture unstaged wildlife moments.

The latest trends, creator moves and platform updates marketers need to know.

The social-first “It Starts with a Sign” campaign leans into creator-led storytelling to launch Astrology Mode.

The additions bring more of the Canadian video ecosystem into a single measurement framework.

As organic social posts continue to reach fewer followers than in the past, brands and their agency partners are weighing up how far to shift more towards paid social ads but should they abandon organic altogether?

Tech company is disallowing lawyers to “profit from [its] platforms while claiming they are harmful.”

The influencer marketing agency’s CEO exited in January, two years after Gates pulled funding.

A landmark California ruling and Australia’s under‑16 social media ban have forced the ad industry to confront funding addictive platforms. But will the industry lead the shift to healthier digital spaces?