NEWS

The new “Wonders of Mars” display highlights products from across the Mars Snacking portfolio.

ZGM satirizes some of the year’s biggest misdeeds—from the Epstein List to tearing down the East Wing—for its annual holiday card.

With no government tax relief on food this season, the campaign with Courage offers a limited-time promotion.

Brainsights found that Home Hardware scored most often with Blue Jays fans during the team’s magical playoff run.

Changing how Omnicom operates and collaborates in post-IPG era requires shift in mindset and incentives.

The initiative will distribute 600 custom-designed boxes through Filipino-owned Sari-Sari stores across the GTA.

Toronto Maple Leafs star “Willy Styles” brings his signature Shake Shack menu to fans for a limited-time, exclusive drop on Uber Eats.

The care was provided at a hospital the health care specialist agency helped fund and build in 2010.

This year’s campaign saw 600 families receive gifts from the airline, along with one extra-special delivery.

The industry rightly reveres Dove’s Real Beauty, but still struggles to show real aging, says Éric Blais in his latest Free to Disagree. People living rich, interesting lives that don’t need to be digitally “juniorized” for public consumption.

How the Los Angeles Dodgers star came to star in the hospital foundation’s annual holiday fundraiser.

The agency is bolstering its leadership bench to support a major operational and AI-driven transformation ahead of 2026.

The campaign with Fuse Create uses a pop-up window of worn, well-used shoes.

Independent partner agencies within the network are set to dedicate a full day to local volunteer efforts across the globe.

Despite challenges, Canadian marketers are cautiously optimistic about the year ahead.

MSL and North Strategic unveil a tool to help brands understand how they show up in fast-growing world of AI search.

The campaign with Full Punch aims to rebuild awareness with the casino’s core players.

It’s been a year of mergers and mayhem, but discipline, distinctiveness, and direction could prevent an ad-pocalypse, says Arthur Fleischmann.

The creative documents a young girl’s first journey to Disney World, thanks to the airline’s “Dreams Take Flight” program.

In-office policy was updated in November, when Omnicom acquired Interpublic Group.

As Canadians move past Black Friday and Cyber Monday, CATC and ZAK have reframed the language of sales to reveal the real costs of addiction

For Rethink, the best answer to ‘What do you make?’ is a full and rich life.

The new unit is led by industry veteran Emily Malloy.

Created by No Fixed Address, “The Dignity Bag” is an accessory designed for the people who collect recyclables.

What will shape Canada’s marketing industry in 2027? From AI-driven economic growth, to CTV convergence and agency consolidation, industry leaders broke down the forces reshaping Canada’s marketing landscape.

Meanwhile, Tam-Tam\TBWA enters the table.

Three short films for Function and Maggie’s Toronto tackle the stigma of living with HIV.

Market expected to grow 5.1% in 2026, to $28.4 billion.

The agency is co-founded by Kim Ridgewell and Danielle Haythorne

The Montreal furniture brand launches a multi-episode holiday campaign that steps inside three Canadian creators’ living spaces.

Pantone has selected a shade of white for its Colour of the Year for the first time since the programme launched in 1999.

Latest IBAC distracted driving campaign from Agency59 targets young people scrolling behind the wheel.

Rethink spotlights how Purdys’ irresistible chocolates make enjoying any other treat nearly impossible this holiday season

The interactive installation features 10,000 individual twinkles controlled by human movement.

Her promotion follows other recent moves to grow the Humanise presence in English Canada.

The multi-platform push flips the word “sorry” into a cheeky thank-you to donors, spotlighting the noisy energy of kids well enough to cause chaos again.

The ads, aimed at aliens, encourage them to “eat pizza. Not people.”

The campaign with Courage invites Canadians to turn small hints about gift wishes into giant billboards.

New tool matches Bell’s audience data with Loblaw’s purchase records, providing proof of TV ads’ effectiveness.

After a successful debut, the program has been expanded to include three of Campaign’s popular global awards shows.

The legendary advertising brands are being discontinued. It’s a cautionary tale for independent agencies, writes Éric Blais in his latest Free to Disagree column.

The film was created by blending live action and AI production.

With a dozen new data stories, 50+ IRL activations and a multiplayer mode, Spotify is pulling out all the stops for its annual listening recap.

The livestream generated over 120,000 total engagements.

FCB folded into TBWA Canada; Eve Rémillard Larose and Ryan Timms leaving the new Omnicom

DFO is spreading holiday cheer to hospitalized children with a $500,000 donation, supported by the Magic Milk Glass, and festive activations across Ontario.

CEO speaks about dramatic post-IPG restructure. “I am not foolish enough to work 14 hours a day for a dollar,” he tells Campaign, after giving up salary in favour of stock.

McDonald’s Canada returns to Grinch-themed holiday mischief with a new limited-time meal.

New OOH campaign from Conflict is promoting suds in the month of Decembeer.

NBA star Scottie Barnes briefly became “Scotties” Barnes as part of “Get the Name Right” campaign.

Directed by Xavier Dolan, the films are part of the recent “Connection is everything” rebrand.

Shelley Smit named CEO, Noah Vardon becomes general manager of Omnicom Media Canada, while Cam Reston is leaving the company.

"This was the rare moment where a holding company transformed with determination. It wasn't gentle, but it was clear," says Arthur Fleischmann.

The "À portée de REM" campaign highlights the new branch's role in simplifying daily travel across Greater Montreal.

Some Toronto commuters will see a life-sized hammerhead shark swimming off the subway walls

In our final instalment, we asked marketing leaders to give us their thoughts on topics including the importance of influencers; whether traditional media is still relevant, and the impact of social commerce on brick-and-mortar retail.

Omnicom Media Group rebrands as Omnicom Media.

DDB, FCB and Mullenlowe brands to be retired following Omnicom's purchase of Interpublic.

Tyler Turnbull named CEO for McCann as part of changes that will see FCB and DDB brands retired.

New advertising by Target raises awareness for the Atkinson Foundation's Good Fight Prize for Decent Work.  

The Juliet-led refresh introduces a five-category menu, elevated ingredients and new guest-engagement programs

The social-first drop blends PBR Originals and Strong Iced Tea in a playful nod to 2025's "Word of the Year."

The new Christmas ad by Sid Lee shares a heartwarming story of family tradition and a heroic mom.

"If you're not asking, you're assuming. And in a post-merger environment, assumptions are expensive," writes Kevin Freedman.

It is understood the deferral affects all WPP networks.

While Canadian competitiveness and AI were the featured topics of Pts I and II of our State of the Nation report, marketers and their agencies are dealing with a number of impactful dynamics that are reshaping the industry. We'll explore those in parts 3a and 3b.

Marketers once believed they controlled their brands' destiny. In his latest Free to Disagree, Éric Blais says that AI agents are about to remind them-again-that control now resides elsewhere.

The campaign by One23West relatable moments - not fear - to show how simple tasks become impossible after consuming edibles.

Campaign promoting Amnesty International's annual letter-writing campaign shows its success in helping people who've been unjustly imprisoned.

Campaign profiles the Brooklyn-born holding company boss who avoids the limelight but has just completed the biggest acquisition in agency history after buying IPG.

With 2026 just over the horizon, Campaign took a temperature check on the industry to see how we're doing today and how we can get better in the year ahead. More than a dozen execs spoke about everything from Canada on the world stage to DEI, purpose and, of course AI. One clear message emerged: To unlock its full potential, Canada's marketing industry must choose boldness over fear and ambition over incrementalism.

Respondents to our first State of the Nation survey agree that Canada boasts incredible talent and thinking, but what's holding us back is a tendency to be both risk-averse while politely waiting for validation.

While it was the overwhelming selection of survey respondents when asked about forces of change in the year ahead, the economy and talent also earned consideration.

Acquisition creates largest holdco based on revenues for the first nine months of 2025.

Minnaar's promotion comes as the consultancy continues to scale its team

Campaign Red examines how a merged Omnicom/IPG compares to the remaining "big four".

"Hi LEO" is designed to boost speed, creativity and workflow efficiency

Adland deliberates on Omnicom and IPG's imminent deal and whether it has whet the appetite of fellow holdcos for another mega merger.

The Carney government says that increased ad investment will benefit the Canadian ad industry. 

Just in time for the holidays comes the flavour innovation Canadians have (apparently) been craving.

The Sid Lee campaign introduces Alfa's Greek frozen pastries to Canada with a humorous, plate-smashing concept.

St-Pierre will help drive LG2's next phase of technology, data and organizational transformation across the network and its new REF Digital agency.

The company is elevating Camille Fortier-Jordan to lead Publicis Montréal and appointing Anthony Habib to head Nurun.

Medialabs surges into global indie league after big wins

The Canadian Femicide Observatory for Justice and Accountability has launched a new podcast, urging Canadians to push for femicide to be formally recognized in the Criminal Code.

The company said that Open AI's ChatGPT has used thousands of its articles to train its AI model.

Process has taken nearly three years.

Following a historic antitrust victory in September, the DOJ argued that Google's dominance in adtech cannot be fixed with promises or fines alone, pushing for the first Big Tech breakup order in decades.

Read announced his departure from WPP in June.

"He's a lovely guy, a total pro… and he's leaving the business in great shape," said Andrew Bruce, CEO, Publicis Groupe Canada.

Omnicom passes final regulatory hurdle in acquisition of Interpublic Group.

The maverick creative from another time is being remembered for his brilliant advertising ideas-as well as his antiquated ideas about women.

The League's first fully integrated brand campaign 'Play It Big' highlights players, fans and new teams.

The campaign by Leo Toronto and Leo Design showed how little people can eat on $200 a month.

In emotionally charged narratives, the tone you choose is a fine line to walk, and a strategic asset that can bring both lightness and depth to serious subjects, writes Éric Blais in his latest Free to Disagree.

The Rethink campaign allows tourists to book a seat at a real Canadian's home.

From Amazon Prime to KFC, behavioural science principles have contributed to some of the world's most successful brands.