NEWS

WPP consulted with shareholders and dropped an initial plan to increase executive pay by a higher quantum.

To avoid having fans mess up the “Holy Sweater,” Rethink created “Rival Wipes” from opponents jerseys.

The latest trends, creator moves and platform updates marketers need to know.

Brands from Cheesecake Factory to Cinnamon Toast Crunch are jumping on a social media trend comparing millennial PR teams to Gen Z social media teams.

Tom Skinner was at BBH before spending six years at the social platform.

Some creators are still quoting “absolutely wild” prices to work with them, and “lazy” brands are enabling the trend, NatWest’s head of content marketing and distribution told the Influencer360 conference.

His hire comes as the free ad-supported streaming service continues to grow, and looks to the creator economy for programming IPs.

Agency leaders discussed how growth depends on emotional connection and long-term memory structures, as marketers move beyond last-click attribution and cost-led planning.

The retailer is rethinking creator marketing as a connected ecosystem built around participation, cultural relevance and full-funnel impact.

The WNBA franchise is framing its first season as a shared story between the team and fans, positioning every “first” on and off the court as part of a collective cultural moment.

Grey Canada campaign for The Salvation Army Thrift Store was inspired by a famous monologue from The Devil Wears Prada.

The new judges bring the total Canadian judge count for Cannes Lions 2026 to 14.

If you treat your agency like a vendor, you should not be surprised when they stop acting like a partner, says Darren Woolley.

“Out in the Open” awareness campaign from Public spotlights sexual violence survivors still seeking support.

Salary rise follows Publicis’ finding that its chairman and CEO was lowest paid among rivals WPP and Omnicom.

New work from Diamond on the “Who’s Saving Who?” platform showcases the good feelings that can accompany being a donor.

The new branding, developed with One23West is meant to be “bold, confident and optimistic,” says marketing VP Natalie Cunningham.

The rebrand differentiates Vancity from other financial institutions, with bright colours and a more playful tone.

Award aims to honour brand that has developed a reputation for creative marketing.

The ad effectiveness expert presented his insights on Future Demand at an ACA/APG event last week.

The 13-year employee has been instrumental in both new business wins, and expanded remits.

New summer tourism campaign by Cossette is inspired by reality TV and the power of “film tourism.”

OUT NOW: Campaign Red’s latest market report “The Great Reboot.”

The agency is leading a digital-first media strategy spanning programmatic, social and OLV.

Marketers must move fast to earn the trust and loyalty of new immigrants to Canada, says WPP's Kevin Johnson.

Within days of Drake’s viral ice block stunt, KFC rolled out lookalike trucks, billboards and a parody film to launch its Zinger Drip line.

Denise Rossetto, one of Canada’s most respected creative leaders over the past two decades, is stepping away from the agency she co-founded six years ago.

The former Hearts & Science Canada president is joining an agency in the midst of a prolonged run of global success.

After Buffalo fans finished the Canadian national anthem when arena audio cut out, Molson Canadian extended its “Cheer Canadian” platform into the city.

Campaign renews its annual search for brilliant young talent from all corners of advertising, marketing and media who will define the industry's future — starting now

“This is no different than an agency expanding their offerings to include PR or media planning,” said founder Ron Tite

He has led the office since its 2021 formation with “clarity, humility, and a passion for the work,” said global CEO Andrea Diquez.

The "Making Summer Last" campaign by Publicis leans into a universal Canadian truth: summer is always over before it begins

The PR agency introduced a new brand identity and created its own cherry vodka spritz ready-to-drink beverage to mark 10 years in business.

A new policy brief from Goodbot and Check My Ads says that failing to regulate ad tech and platforms is costly not only for Canadian consumers, but businesses and our economic sovereignty.

The latest trends, creator moves and platform updates marketers need to know.

Making the audience addressable through TVScientific is just the “first step in our product roadmap,” says a Pinterest executive, as the platform pushes beyond social.

As women's sports and female fandoms surge, The Gist is using creators, local activations and community-led content to meet those growing audiences where traditional sports media falls short.

The rebuild follows a period of challenges between X and advertisers.

Idan Driman kicks off a new Social Edit feature where we dive deep into the details of creator marketing playbooks for brands across Canada.

A travelling activation across six Ontario cities brought the brand’s speakeasy-style campaign into the real world.

Updated research from POCAM also shows a 7% increase in respondents who say anti-Black discrimination exists in Canadian advertising

The six-person group, chaired by King Ursa’s Paulo Salomão, is tasked with helping Canadian agencies become more resilient and competitive.

New “Turf Green” signage behind home plate aims to reduce broadcast distraction, while maintaining brand presence during Blue Jays games

“Field marketing is 80% of our business and growing dramatically,” said founding partner Rick Shaver.

The goal is to evolve the retailer’s “Where Sports Meets Style” positioning through increased storytelling.

Overall Q1 revenue is $6.2 billion, up from $3.69 billion in the same period a year ago.

“Mardi & Mercredi,” the first work with its new agency, speaks to the weekday slog of meal preparation.

The Winnipeg institution is rolling out a new brand that moves beyond its architecture, reframing the museum as a catalyst for empathy, action and human connection that extends beyond its walls.

The agency will lead media planning and buying to strengthen UNICEF Canada’s visibility, shift perceptions, and drive more measurable donor action amid growing pressure on the fundraising landscape.

Forrester says AI usage is pushing CMOs closer to commercial targets, with growth and revenue now squarely in their remit.

Horizon Media pushes PMG off the podium positions.

By overhauling four menu staples with global inspiration, the brand aims to turn "skeptics" into "believers."

The airline’s addition to CT’s program lets members turn everyday purchases into travel points.

The move signals a strategic evolution for the retailer, as it celebrates its 100th year with a move towards cultural participation.

Chief financial officer Joanne Wilson says WPP “encouraged by the level of activity” in new business so far this year.

While most major markets were down, Canada stood out for a 13.8% drop in revenue.

New AdSyncs product syncs advertisers’ radio ads with display text and brand logos on in-dash displays.

The campaign by Arrivals + Departures gives iconic PEI moments a playful hockey twist

Jeff Shafer, Lenovo's chief communications officer, on why the tech giant doesn't treat FIFA as a media buy. Yes, it’s invested in the most valuable brand real estate on Earth but being just another logo on the pitch would miss the point.

“The Village Grocer” transforms a familiar errand into an indulgent self-care experience in Toronto and Calgary, pairing manicures, food and florals to help moms reclaim everyday “me time.”

The streaming platform has been busy, teasing new ad offerings and introducing a big mobile app update.

Neable, who joined TD in early 2024, replaces Tyrrell Schmidt, who has been CMO since mid 2023

The campaign by Lazer positions Interac as paying with your own money, and being better for small businesses.

New work from W+K is running on the automaker’s new global brand platform, “Ready Set Ford.”

The media leaders were praised for their “strength, integrity and collaborative spirit” at the CMDC’s annual Media Leaders Dinner.

PR and social experts dissect a viral moment that delivered global reach—but may be impossible to replicate.

Partnership with Calgary agency Embold brings the digital and physical worlds together.

The latest trends, creator moves and platform updates marketers need to know.

After going viral and landing on Saturday Night Live, the limited-time pizza prompted Pizza Hut Canada and Diamond to invite Americans to cross the border for a slice.

VP of Creative Xanthe Wells discusses the thinking behind the platform’s latest campaign and how it aims to inspire action beyond the feed.

One23West ditches clinical jargon for grit and humour to help B.C. workers tackle chronic pain.

Integration follows $400 million Google Cloud partnership announced in October.

BHLA adds the award-winning duo behind work for Pizza Hut, Vector and Enbridge, bringing a long-standing creative partnership to its Toronto office.

The popular marketing professor and consultant delivered a blunt blueprint for better advertising at ThinkTV’s annual conference Wednesday.

Andrea Isbester joins from Dentsu, bringing with her a wealth of agency and client side experience.

“Moving production in-house… creates conflicts of interest, and can compromise the creative quality of brands’ campaigns,” said ACCP president Lee Greenberg

Big brands like Skittles and Shreddies appear in the campaign, neatly put away in IKEA containers meant to reduce everyday pantry clutter.

Following a 12-ton chocolate theft and a high-profile truck escort, KitKat extends its momentum by deliberately misprinting packaging.

Campaign and Marketing Week will co-host sessions at Cannes Lions 2026 as part of parent company Haymarket’s week of activities at the global advertising festival.

The win follows a competitive review, and comes as the brand embarks on an “ambitious journey” to accelerate Canadian growth.

The QSR installed original seats from the Montreal Canadiens’ famous arena in five locations, turning playoff viewing into a ritual-driven fan experience.

"We are no longer theorizing about disruption—we are documenting the annual erosion of the media and advertising industry’s core infrastructure,” said Canadian Media Means Business project lead Sarah Thompson.

In addition to the traditional definition of power, this year’s lists will reflect the twin forces of AI and social, as well as those power players with decades of experience (ie. the anti-ageism list).

The U.S. sensation arrives in Canada by taking over the Ontario town of Newcastle, the self-proclaimed Apple Capital of Canada.

Organizers have hired Good Night Out Campaign and X2 Consult.

Criteo will extend DoorDash’s ad sales efforts in Canada, connecting brands and agencies to consumers across grocery, restaurant and retail categories.

It follows the appointment of a new chief people officer, Mark Taylor, former chief people advisor at Lego Brand Group. 

The brand is marking the NHL and NBA playoffs with city-specific cup designs, app rewards tied to game wins and on-the-ground fan activations.

The campaign from Leo Toronto playfully spotlights a little-known brand attribute to capture some of the buzz around 4/20.

The brand is moving beyond product function to highlight its role in life’s most intimate moments.

Open letter from Independent World Producers Alliance calls out networks for distorting competition.

One jury president brings Canada’s judging presence to seven, matching last year’s total, but down from both 2023 and 2024.

The Stanley Cup Playoffs activation gives customers a chance to win one of 50 all-inclusive game packages through its order-to-win promotion.

The pizza chain has had a retail promotion for pot-smokers’ high holiday since 2019.

Brand building is still about credibility, authenticity, repetition and, increasingly, that formula is being delivered in the creator ecosystem.

The latest trends, creator moves and platform updates marketers need to know.

The Institute for Responsible Influence announced the Responsible Influence Certification Program on Monday.

The digital-first campaign features custom sneakers, locked vault teasers and a nationwide contest.

Campaign from Gut showcases the many roles the country’s most famous coffee plays in Canadians’ lives.

She has spent the past four years with the agency, calling it “one of the most rewarding parts of my career.”