NEWS

The new work for I Can’t Believe It’s Not Butter continues the Toronto agency’s push into the U.S.

CMO Jessica Jensen breaks down LinkedIn’s newly released ‘2025 Labour Market Report: Building a Future of Work That Works.’

The campaign by Zerotrillion delivered video completion and conversion rates well above travel industry benchmarks across Canada and the U.S.

“Without producers, nothing gets made, and yet producers have never been more invisible, misunderstood, or stretched thin,” said co-founder Cynthia Heyd.

A 23% drop in TV advertising revenue at Corus is indicative of a troubling trend across Canadian media.

The group will focus on unifying capabilities—including technology, media, data and marketing—to deliver tailored solutions for WPP's top 200 clients.

“Their leadership comes at a time when effectiveness isn’t just a metric, it’s a business imperative,” said Scott Knox, Effie Canada executive director and CEO of the ICA.

With decades of global sponsorship experience, Coelho is set to drive Sid Lee Sport’s growth and brand partnerships in Canada.

The campaign uses AI-style visuals to make audiences question whether Alberta’s landscapes are real or rendered.

The account shift follows a “comprehensive” review process. VML will launch a new brand platform in February.

The short film highlights the human stories, sustainability and innovation behind the province’s 9,501 family-run dairy farms.

Campaign from Narrative XPR features Team Canada members Natalie Spooner, Emily Clark and Emma Maltais.

Developed by Jody Orsborn Medina, this year’s Recess Playbook features more than 220 pages of hacks, inspiration and, yes, AI commentary.

Dentsu says it has made no announcements on its international business, after reports that talks to sell the unit have collapsed.

UK managing director says X has a zero-tolerance approach to child sexual exploitation and non-consensual nudity.

The month-long national fundraising initiative uses nail art to support braille literacy programs across Canada.

The QSR will offer a $5 McValue Meal and a $1 McCafé through the rest of the year.

A re-envisioning of its 2014 and 2017 spots, the campaign from TBWA features a Nissan vehicle sticking it to the snowmen playing havoc with other vehicles.

From agentic AI product demos to client meetings, an inside look at how leaders from the major holding companies approached the 2026 Consumer Electronics Show.

Rethink serves up another viral brand idea, this time it is a patent-pending french fry carton with a built-in ketchup compartment.

Snapchat has expanded its Canadian sales team with executives from TikTok, Pinterest, WPP and Spin Master.

OLG, Rethink and WPP execs to chair expanded program as early entry deadline hits Thursday.

The campaign puts real advisors at the centre, positioning investing as something Canadians don’t have to navigate alone.

The reverse mortgage specialists have enjoyed strong growth, but tapped LLC to “shape the next chapter” of the brand

The former LG2 partner joins the agency following more than a decade leading some of Quebec’s most visible brand and cultural campaigns.

Working with technology partner Mobian, G&M aims to recover ad dollars lost to overly aggressive brand safety systems.

Viewers cast more than 123,000 votes in Quebec’s annual Super Bowl of Advertising, which was won by a spot featuring beloved feminist icon Janette Bertrand.

Legacy brands including John Deere and Lego were able to capture the spotlight from AI’s biggest players at the tech convention this week.

A comedic holiday sketch brings BMO’s help desk to life, helping Santa deliver gifts across Quebec.

How Bruce Mau Design repositioned the McMichael Canadian Art Collection to honour its roots while inviting discovery and dialogue across eras, cultures and audiences.

The program gets an assist from athletes like the Blue Jays’ George Springer.

Set to roll out this spring, the global LLM unifies several AI models into one secure portal.

The appointment comes as part of the company’s effort to strengthen its media practice.

The campaign expands across Empire’s portfolio as the grocer uses Milano Cortina 2026 to link food, national pride and support for Olympic and Paralympic athletes.

New deal will take fans “behind the curtain and closer to the action than ever before,” said FIFA secretary general Mattias Grafström.

The first campaign “hijacked” construction hoardings and “Post No Bills” signs around Toronto.

Publicis retained crown as biggest by valuation, ahead of enlarged Omnicom, during tough year for sector.

Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.

The agency’s digital, sponsorship and AI expertise could help the organization “modernize the overall user experience,” said CFO Stephen Brooks.

The brand has signed multi-year agreements with the Canadian Olympic and Paralympic committees that introduce a newly created sponsorship category.

Campaign by Rethink reinforces Decathlon’s positioning as a brand that supports customer commitments to a healthy lifestyle.

DiPaola has shown he understands how agencies grow “by building stronger, more enduring client relationships,” said CEO Mike Da Ponte.

The brand’s latest creative features a diverse cast contemplating everything from societal collapse to stripping in a cashless world.

The Rethink campaign takes viewers on a cross-Canada tour of hockey communities.

7-Eleven Canada chose Publicis to lead creative work aimed at connecting with a new generation of consumers

The new partnership will see it lead creative work to clarify United Way Greater Toronto’s impact and messaging across the GTA.

Influencer marketing spend climbed to $660 million in Canada in 2025.

FCB (RIP) was an easy winner in the overall rankings, thanks to Spotify’s “Spreadbeats” campaign

Created by LG2, “As-Tu Du Beurre De Pinotte” features a funny cultural nod to a 1980s novelty song.

The real risk of AI advertising isn’t imperfect craft, says Éric Blais in his first Free to Disagree column of 2026. It’s accelerated decision-making that strips away “thoughtful friction.”

The Machine, powered by AI agents, brings disconnected workflows together into one unified system. Stagwell will be offering demos at CES.

Hub launches with four Super Agents: The Brand Analytics Agent, The Behavioural Science Agent, The Analogies Agent and Creative Brain

The campaign personifies debt as a toxic partner to challenge the normalization of minimum payments and push Canadians toward structured debt relief options.

We put the finishing touches on 2025 with a round-up of some of our most-read stories of the year.

Holiday songs and filthy autos come together in a cheeky seasonal stunt.

The campaign by Google agency Cossette uses natural evolution as a metaphor for changing phones—enhanced by AI.

What began as a warning about politicized commerce now defines how brands operate, writes Éric Blais in his year-end Free to Disagree column.

ByteDance has agreed to sell over 80% of TikTok’s US business in a deal designed to avoid a nationwide ban under the US divest-or-ban law.​

The appointment strengthens the agency’s digital investment leadership, with a focus on programmatic, social, search and the expanded use of AI.

Two young creatives overcoming personal challenges will receive full-tuition support to pursue their education at Humber Polytechnic.

The company is looking to accelerate innovation and drive sustained growth for clients.

The Holiday Detox Pack helps gradually reduce alcohol content and will be gifted to Leo’s clients.

The 10 examples of big ideas and sheer willpower that showcase what makes it so great—still—to work in this industry.

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.

Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.

US agencies dominate the penultimate rankings for the year.

Initiative maintains first place in the individual agency rankings.

2025 marked a shift to high-intent social behaviour, as platforms like Reddit and YouTube reshaped discovery and purchase decisions — forcing brands to rethink strategies for 2026.

ZAK rolled a mobile billboard along the delayed LRT route to promote the pizza chain’s “on time or free” delivery promise.

Omnicom maintains prediction of significant cuts next year is “speculation and inaccurate.”

Brands must make online safety and wellbeing central to how they engage with youths, opines Burson's Douglas Dew. Winning over young audiences now means leading with compliance and purpose.

While Canadian pride took centre stage, the year also produced a wave of marketing that used the power and speed of culture.

The new “Wonders of Mars” display highlights products from across the Mars Snacking portfolio.

ZGM satirizes some of the year’s biggest misdeeds—from the Epstein List to tearing down the East Wing—for its annual holiday card.

With no government tax relief on food this season, the campaign with Courage offers a limited-time promotion.

Brainsights found that Home Hardware scored most often with Blue Jays fans during the team’s magical playoff run.

Changing how Omnicom operates and collaborates in post-IPG era requires shift in mindset and incentives.

The initiative will distribute 600 custom-designed boxes through Filipino-owned Sari-Sari stores across the GTA.

Toronto Maple Leafs star “Willy Styles” brings his signature Shake Shack menu to fans for a limited-time, exclusive drop on Uber Eats.

The care was provided at a hospital the health care specialist agency helped fund and build in 2010.

This year’s campaign saw 600 families receive gifts from the airline, along with one extra-special delivery.

The industry rightly reveres Dove’s Real Beauty, but still struggles to show real aging, says Éric Blais in his latest Free to Disagree. People living rich, interesting lives that don’t need to be digitally “juniorized” for public consumption.

How the Los Angeles Dodgers star came to star in the hospital foundation’s annual holiday fundraiser.

The agency is bolstering its leadership bench to support a major operational and AI-driven transformation ahead of 2026.

The campaign with Fuse Create uses a pop-up window of worn, well-used shoes.

Independent partner agencies within the network are set to dedicate a full day to local volunteer efforts across the globe.

Despite challenges, Canadian marketers are cautiously optimistic about the year ahead.

MSL and North Strategic unveil a tool to help brands understand how they show up in fast-growing world of AI search.

The campaign with Full Punch aims to rebuild awareness with the casino’s core players.

It’s been a year of mergers and mayhem, but discipline, distinctiveness, and direction could prevent an ad-pocalypse, says Arthur Fleischmann.

The creative documents a young girl’s first journey to Disney World, thanks to the airline’s “Dreams Take Flight” program.

In-office policy was updated in November, when Omnicom acquired Interpublic Group.

As Canadians move past Black Friday and Cyber Monday, CATC and ZAK have reframed the language of sales to reveal the real costs of addiction

For Rethink, the best answer to ‘What do you make?’ is a full and rich life.

The new unit is led by industry veteran Emily Malloy.

Created by No Fixed Address, “The Dignity Bag” is an accessory designed for the people who collect recyclables.