NEWS

Respondents cite familiar pain points in Campaign’s second annual survey.

Respondents cite familiar pain points in Campaign’s second annual survey.

The country is now a “heavily digital” market, with AI the primary force reshaping the industry.

The brand’s latest activation gives fans a way to support both Canada and their heritage nation.

The data is in: internal agencies have evolved into agile, high-performing powerhouses, but corporate structures and mindsets have yet to catch up.

The Toronto agency will develop a new brand platform and public engagement campaign aimed at strengthening Amnesty's connection with Canadians.

Research firm sees gap in market as ad industry becomes “more complex, more global and more dependent on high-quality data”.

A humorous campaign from One23West helps launch a new brand platform for the Loblaw banner.

French agency group warns of “a race to the bottom”, ahead of Cannes Lions festival next week.

The public broadcaster will no longer carry Hockey Night in Canada, a Saturday night fixture for 74 years.

To mark Quebec’s annual July 1 moving day, Canac and LG2 created a moving box with a false bottom designed to keep private belongings out of sight.

The iconic Keurig Dr. Pepper brand is rolling out eight limited-edition can designs celebrating iconic moments in team history.

She is returning to Canada for the first time in nearly a decade.

A new World Cup spot from W+K Toronto joyfully dismantles the “nice guy” archetype for a gritty, aggressive "Rip The Script" campaign.

Campaign's programme of editorial and partner events at Cannes Lions starts on 22 June.

Ahead of Cannes Lions 2026, Campaign asks senior leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. Omnicom’s John Wren kicks off the series.

The retailer is bringing its new "Soccer. United." platform to life with “Harbourfront FC,” an experiential destination on Toronto's waterfront.

The new campaign from Zulu Alpha Kilo will see pizza prices fluctuate with the cost of fuel.

An activation in downtown Toronto gives fans a chance to crack a 10-foot-tall, 600-pound egg installation.

We asked Canadian creative leaders to pick the winner in one of the biggest brand battles of the World Cup.

With much of the world focused on football for the next few weeks, marketers are spending big to connect with consumers around the beautiful game.

First announced last year, the long-awaited Gander Social will debut on July 1.

The latest trends, creator moves and platform updates marketers need to know.

Snapchat's UK boss Jake Thomas argues that the future of live sport is not just broadcast; it is mobile, social and participatory.

As Ottawa weighs new restrictions on under-16 social media use, Australia offers an early look at how similar rules are reshaping audience targeting and media planning.

Campaign Red’s latest market report “2026 Adspend Outlook” examines the major issues.

The longtime agency executive recently took on a new marketing role with Intact Insurance.

We Are Social’s Krisztina Virag discusses the evolution and benefits of brands showing up in the comments on social.

The lager brand is marking Canada Day with “Canada in a Can,” featuring limited-edition cans topped with red lids and maple leaf-shaped tabs.

How Rethink gave a Quebec accent to a global platform.

“The proof is the poop” when it comes to IAMS’ ability to improve pets’ gut health, says marketing head Kate Wallace.

Meanwhile in the agency league, Horizon Media extends its lead while Initiative debuts at No. 2.

The bank is bringing soccer to the streets with immersive fan activations including “Deskshaw” rides, and hands-free ATMs.

The Canadian advertising by Salt XC connects to the global “Backyard Legends,” which dropped last month.

The “Canada, Naturally” campaign for Destination Canada won multiple Golds. Other big winners included One23West, Cossette, Zulu Alpha Kilo and Here Be Monsters

The “Goodness Should Be Seen” contest is offering $200,000 worth of creative and media to a worthy charity.

"Every Moment Matters" campaign from John St. focuses on the passion, routines and emotions that are such an important part of the game.

Developed by Battery, the "Crochet" campaign’s fantasy world shows how everyday money decisions can support personal passions.

The campaign uses close-up imagery to encourage Ontarians to view eye care as part of a healthy lifestyle, not just a response to vision problems.

Whalar’s co-chief executives Emma Harman and Jo Cronk will continue to lead the influencer agency.

The creative from One23West uses influencer-style videos to position reporting market misconduct as a way to hold fraudsters accountable.

The campaign uses relatable everyday anxieties to reassure Canadians about how their chicken is raised.

A total of 37 organizations donated to the industry charity last year.

Wieden+Kennedy’s six-minute film features more than 30 global stars, launching a massive ecosystem that expands the Nike Football Universe.

Cannes Lions chief executive Simon Cook and Marian Brannelly, global director of awards at Lions, reflect on the new stricter awards process ahead of the 2026 festival.

“We deliver measurable brand life to advertisers,” said president Sean Cohan during upfront presentation.

The gap between the best and worst-performing holding companies shows little sign of closing as the year gets under way.

WPP CEO is opening speaker on Campaign’s programme of editorial and partner events that runs at Canopy by Hilton Cannes during Lions.

The World Cup sponsor is offering collectible cups featuring past and present soccer legends, while Happy Meals include one of 23 Squishmallows.

Rethink churns out another buzzy idea, this time enabling itsdairy client to playfully join the chat around a quirky social trend.

After less than cordial relations with advertisers, the platform formally known as Twitter seems to be undertaking a charm offensive to win them back. But is it enough?

The latest trends, creator moves and platform updates marketers need to know.

Vice-president Lisa Mack discusses how the brand is embedding creators into its media strategy.

Kenny Gold will oversee Edelman Creator’s global team of approximately 200 creator specialists.

Sid Lee has appointed Yanick Bédard, Shereen Ladha and Jean-François Lavigne to its executive leadership team.

The independent agency has appointed Jorge Tatto as vice-president, growth and innovation.

The review excludes North American but sets up another showdown between rival holding companies over data, tech, and agentic AI tools.

Experts covering creativity and AI, data, CRM, and strategy from brands including Kraft Heinz, Labatt, Loblaw and Lyft all booked for Campaign’s second In-Housing Summit

The goal of AI training isn't to replace the fundamentals—it's to turn basic skills into a superpower, says Jessica Balter

Meta is making Instagram, Facebook and Messenger default to 13+ content settings for all teen accounts globally, adding automatic content barriers and session limits on topics like nutrition, weightlifting and anxiety.

The iconic Quebec music brand is making its return, reimagined as a creator-led TikTok destination focused on music discovery, entertainment and local culture.

The retailer is turning stores and restaurant partners into fan hubs to connect with Canadians ahead of the 2026 FIFA World Cup.

New survey data, the WPP whistleblower case and the rise of agentic AI reveal an industry that still hasn’t gotten its house in order.

“Bryan will play a key role in helping us move faster and deliver meaningful value to the industry,” said chief growth officer Sue Haas.

The campaign celebrates women who are equally defined by their confidence, individuality and competitive drive.

TBWA and BMO moved quickly when the bank brand showed up in Nirvanna The Band The Show The Movie.

The campaign from Leo Burnett and MSL Group uses LinkedIn-native humour and a retro training-video to reframe pizza parties as a management problem, not a pizza problem.

The second phase of “We Get It. We Got You” connects everyday moments to financial and insurance needs.

“We deliver your audiences. We deliver premium content. And we deliver the precision to make every dollar work harder,” said Amazon Ads Canada’s managing director, Uri Gorodzinsky.

The Bimbo Canada brand positions its soft-baked cookies as a more satisfying alternative to the childhood treats many adults still reach for.

“Feelings to Text” helps young people experiencing self-harm-related thoughts transform difficult emotions into a message they can send to a crisis responder.

The addition of Alicia Petralia is part of a larger planto expand media offerings and provide integrated solutions for clients, said CEO Scot Keith

Five new Legends push the Hall's membership to 122.

Meanwhile, Horizon Media holds its crown.

Ex-WPP boss wants to bring together AI disruptors with business leaders and CMOs for series of events.

The campaign uses infrared imagery to contrast the scorching summer heat and the brand’s signature “Cold As The Rockies” refreshment.

The Montréal installation celebrates driveway hockey during the Stanley Cup Playoffs.

Partnering with Gamefam, the organization is using FIFA Super Soccer to reach Gen Z and Alpha fans.

The rebranding from Caserne and Courage reminds consumers of the craft behind the convenience

The @HateTags campaign for The Toronto Holocaust Museum used the tricks of hate merchants’ nasty trade against them.

The partnership is the second major social network to formalize a Canada Soccer partnership for the World Cup.

The latest trends, creator moves and platform updates marketers need to know.

From penguin protests to self-aware rebrands, this year’s ADC and One Show winners show how the most awarded ideas are increasingly built for participation.

Vice-president of marketing Isabelle Bonin talks about how Reitmans is making creator partnerships and real-world activations a central part of how it shows up.

The TikTok-led campaign challenged creator Mel Hwang to live off TD Rewards Points for five days, with audience engagement determining how many points she could unlock.

After a smashing year one, Campaign made the awards bigger and better for 2026, honouring more of the people, work and agencies that make Canadian advertising so dynamic.

“Look for the Leaf” campaign from Maple Leaf Foods and No Fixed Address wins the first-ever Borealis Award, celebrating work that goes beyond category conventions.

The internationally awarded creative joins the network’s western office after leadership roles across Latin America, the U.S. and Middle East.

The narrow Toronto pop-up kicks off a nationwide campaign built around the messy reality of smash burgers.

A Toronto giveaway will distribute scarves inspired by Canadians supporting both their home nation and their heritage teams.

A new ad campaign by Bensimon Byrne launches as Shell joins the loyalty program.

“The Dinosaur & the Whales” was inspired by a bedtime story he used to tell Quinn, who was killed by a drunk boater in 2021.

The “Hate Tags” campaign from Diamond is designed to subvert the spread of online hate.

The independent agency’s Toronto office has been handling strategy and planning for Asahi USA since last year.

The RTD brand is responding to dating app fatigue, encouraging Canadians to ditch dating apps and shoot their shot IRL.

LG2’s “Today, It's Me” campaign for SAAQ features a new daily “face,” representing the one death that occurs on the province’s roads each day.

The former growth director for WPP Media is tasked with leading business development, while elevating the agency’s pitch performance.

The consumer health company's new campaign features Team Canada star Richie Laryea.

The “Tap In” platform comes to Canada, tying every FIFA World Cup 2026 goal to prizes, creator content and community impact.

The live in-arena score display of the women’s game quickly spread to Reddit.

9Letters launches "Ratios Save Lives" campaign for BCNU to connect hospital staffing with patient safety.