NEWS

The consultancy is calling for 5.8% growth this year, led by commerce media, social and search.

It’s time to usher in an age of “frictionmaxxing”, so that brands can embrace the sweat, not the smooth.

It was long regarded as an “experiential” agency, but that definition doesn’t encompass all of the work it does today, said ECD Jef Moore.

The tool generates a personalized Mother’s Day date for mums of premature babies, reframing the holiday around their experience.

The Toronto independent has expanded its remit with Rust-Oleum to include the U.S. market, while also adding cleaning products company, Star Brands.

The wellness brand launched its first body care line, Olly Body Wash, with an immersive Union Station activation, letting commuters experience mood-boosting fragrances and skin-care benefits.

Campaign from Cossette uses the language and visuals of tech launches to promote the brand's new line of high-protein products.

Canadians can now pick up Mighty Protein snacks mid-workout, thanks to a campaign that places products in gyms, running trails and climbing spaces.

Zeinab Sayed, head of measurement at #paid, outlines the benchmarks, brand-lift signals and creative formats that show whether influencer content is truly driving impact.

The latest trends, creator moves and platform updates marketers need to know.

The creator-first move positions Hermana to strengthen the bridge between influencers and brands through embedded creator leadership.

WPP, Publicis and Omnicom battled for the business in the final round.

The social impact agency has acquired Boston-based Rocket Social Impact as it looks to grow its U.S. revenue.

OUT NOW: Campaign Red’s latest market report The Inside Job

He succeeds Bev Hammond, and will maintain focus on continuing the association’s ambitious growth agenda.

Simply having a funny or unhinged tone of voice is not enough.

As Publicis marks 100 years, CEO Arthur Sadoun tells Campaign Asia why rivals cutting jobs and betting on AI "synthetic" companies are getting it wrong.

Shuman joins Publicis to build a social-first team designed to help brands spark culture, engage communities, and create impact across platforms.

The iconic Quebec treat is now for all Canadians, with a playful campaign that turns everyday moments into a pause for the cookie.

Her career includes three decades with top marketers including P&G and CIBC, as well as professional development roles.

The campaign shows the emotional and financial value Canadians aged 55+ have built through decades of home ownership, positioning home equity as a tool for retirement flexibility.

New campaign from Will urges parents to begin conversations with their teen boys as misogynistic content is increasingly reaching mainstream social feeds.

Mark Penn’s holding company reported full-year net revenue of $2.43bn for 2025.

Advertising has been on an apology tour for so long we should start earning air miles.

Ottawa says new data safeguards and oversight measures address security concerns while allowing TikTok to maintain its Canadian operations and support the country’s creator economy.

COMvergence has conducted a 10-year analysis of the Canadian mergers and acquisitions market, showing a strategic shift towards companies specializing in technology, data and, more recently, AI.

The marcomms M&A sector is undergoing a notable global rebound after two challenging years, driven by new private equity entrants and strategic acquisitions in technology and influencer infrastructure.

The "No Frills. Yes Savings" campaign from One23West shows how the discount banner can help Canadians avoid needless extravagances.

Timed to the NHL Trade Deadline, Bell launched the “Bell Trade-In Deadline” — a one-day promotion offering customers a minimum $500 trade-in value on any phone.

The one-time-only spot from Rethink featured former Habs goalie José Théodore making an offer to the team’s diehard fans.

The agency will help launch the company’s better-for-you soda brand, Soda-ly.

By replacing the everyday dash with the shape of a KitKat bar, the campaign reframes familiar pairings like “9–5” and “YYZ–JFK” as subtle reminders to pause.

Inspired by Charu Srivastava’s critique of the International Women’s Day theme “Give to Gain,” we asked women across Canada’s ad industry to weigh in.

Inspired by Charu Srivastava’s critique of the International Women’s Day theme “Give to Gain,” we asked women across Canada’s ad industry to weigh in.

Ahead of International Women’s Day, the initiative will partner with national organizations to address health disparities affecting women and girls across Canada.

On International Women's Day, Meghan Kraemer offers her perspective: The system was never built for mothers, so we’re creating our own.

The latest trends, creator moves and platform updates marketers need to know.

From Olympic vlogs to behind-the-scenes training content, athletes are turning social platforms into media channels — and giving brands new ways to reach fans.

The five-part YouTube series shows how kitchens can be built on any budget, with expert tips, creative designs and renovation advice.

An external force could yet shape WPP’s destiny before the end of Elevate28.

Optimized influencer campaigns are now delivering up to $18 for every $1 spent—well above the industry average of $5.78—according to Ogilvy’s 2026 Influencer Trends Report.

“We’re building to a crescendo for the tournament,” said the bank's top marketer, Catherine Roche.

Courage transforms parenting tension into a creative push for attendance, highlighting the payoff of a day well-spent at the Museum.

Campaign met with global CEO Tyler Turnbull, global CCO Andrés Ordóñez and global CSO Harjot Singh for the leadership team’s first sit-down together following Omnicom’s acquisition of Interpublic.

It is the publisher’s largest campaign since 2019, and its first with new agency partner VML Canada.

The campaign brings the brand’s iconic “Worth It” sweater — worn by celebrities — to Canadians through pop-ups at the Toronto Eaton Centre and Montréal Eaton Centre.

“Meghan is a leader who brings clarity, ambition, and a deep commitment to our people and clients,” said Da Ponte.

Why authenticity is the secret sauce: A&W seizes on a cultural moment as the Big Arch promo video becomes a cautionary social media tale.

The campaign from Mekanism positions the casual dining chain as an alternative to fast food, with lunch available in 20 minutes.

The move bolsters Salt’s "Agentic AI" capabilities and CRM architecture.

Meanwhile, Campaign Red lists the key creative wins reported globally last year.

Incentives will be more closely linked to parent company, with half of bonus tied to WPP and half to operating unit.

Most recently at MLSE, Staikos was named one of Canada’s Most Powerful Women in 2022.

The group, Local Independent Television Stations, says Meta is using “workarounds, copycat content, and AI-generated material that mimics legitimate journalism” to continue presenting news and information.

Limited-time offer pairs the return of the Hockey Hero Burger, with mini sticks spotlighting some of the league’s biggest names.

Agency brands EssenceMediacom, Mindshare and Wavemaker are appearing less frequently on pitch lists.

In our first "Market Leaders" Q&A, the Scotiabank brand leader explains why differentiation is the hardest job in financial marketing—and why brand and performance must work together.

A mobile TD billboard brought playoff chants from Canadian fans straight to the Blue Jays in Dunedin, turning spring training into a continuation of last fall’s excitement.

IWD 2026: For decades, women have given time, labour and emotional energy in exchange for the promise of progress. Charu Srivastava says it’s time that generosity delivers real authority and access.

“Stephanie not only knows how to build brands, she knows exactly how to run a world-class agency,” said CEO Nick Cowling.

Klick’s award-winning work with KVI Brave Fund and Café Joyeaux propels it into second place overall.

The halal brand is rolling out a research-led program designed to help Muslim newcomers navigate their first grocery shop in Canada.

Béland rejoins the agency where he previously spent time as an art director.

Starting today, Campaign is launching “Market Leaders,” a new series of in-depth Q&As with the visionary leaders defining Canada’s marketing landscape.

“We want to give a strong sign that we’re in it to win [in Canada] and the addition of Adam is a strong signal in this direction," said CEO Julien Bissuel

Meet Souléman Diallo, Tiffany Alexis Davey, and Mathilde Aimée — Black professionals shaping Canada’s advertising, marketing, PR, media, and production industries. Written by POCAM members, these profiles shine a light on voices that deserve to be seen and heard.

The agency will lead creative direction, visual identity and production for the organization’s 2026 platform, aiming to reflect the scale of its ambition and support patients across the province.

The new Globe Games is designed to deepen daily engagement, as well as provide additional advertising opportunities.

Newly appointed managing director outlines her vision—from moving brands beyond reactive posts to investing in creators, AI-driven personalization and social commerce.

The latest trends, creator moves and platform updates marketers need to know.

From parkour-filming martial artist to a global leader in VFX-driven storytelling, Edwin Chung discusses the shift from influencer to creator, and how he transforms branded content into an art form.

Courage collects three prizes for its work with Skip and KFC, while Publicis Toronto wins a pair.

Being recognized for their impact on the industry are: John Doig, Elspeth Lynn, Mandeep Malik, Ian Mirlin, and Mark Sherman.

The CMA initiative will give Canadian marketers the tools, standards and insights they need to navigate the growing creator economy and social commerce landscape.

CEO can “see a path” back to growth for agency group, which will operate as a single company. “I don't think as a holding company WPP had a culture,” she tells Campaign.

Introduced at unBoxed Toronto on Wednesday, Creative Agent is capable of generating professional-quality advertising in hours.

The former Cosmo5 leader is returning to the agency where she began her career

For the past four years, Titus has also served as global influence lead for WPP’s Open X.

Ad Standards and Caddle release new research showing micro-influencers are the go-to for product discovery, with authenticity and transparency outweighing celebrity reach in shaping consumer choices.

Cossette turns Ronald McDonald House Canada into an unexpected property listing to show Canadians the real cost of staying close to a sick child’s hospital care.

US indies dominate the table.

STRATIS is an agentic AI solution that its founders say has been “built to power the future of marketing.”

The original track by Montreal-born singer-songwriter Stacey Ryan celebrates the power of wishes for children with critical illnesses, inviting fans to create TikTok content with a branded effect.

Leadership team will present to investors on Thursday Feb. 26.

The Fantasia-inspired campaign from One23West turns everyday tasks into a magical, chaotic spectacle.

When the story of the Japanese macaque Punch and his IKEA Djungelskog orangutan went viral last week, the retailer quickly swung into action.

The new “Homemade-ish” brand platform from Lifelong Crush is aimed primarily at on-the-go millennial families.

Meet Mark Charles, Doyinsola Ajayi, and Sade Euzebe — Black professionals shaping Canada’s advertising, marketing, PR, media, and production industries. Written by POCAM members, these profiles shine a light on voices that deserve to be seen and heard.

The new work from Full Punch features a revamped colour scheme and a new brand platform, "Familiar. Made Fresh."

The new work from Innocean focuses on the emotional bond drivers have with their Elentra.

The brand is challenging Canadians to guess the flavours of its mystery snack cakes—led by a chaotic, internet-ready goat puppet built for social.

Majority of synergies will come from $1 billion cut to staffing costs, including job losses and offshoring.

The campaign from Edelman features the Toronto Raptors star squaring off against the brand’s “starting five” mayo flavours.

The latest trends, creator moves and platform updates marketers need to know.

As the market matures, experts predict where growth, risk and opportunity will emerge next.

Fans can now access exclusive snaps and priority replies while creators build recurring revenue in a fully ad-free environment.

Dentsu's corporate shake-up and appointment of a new chief executive follows record $2 billion (£1.5 billion) annual loss.