NEWS

“Our goal is to give consumers a reason to talk about your brand. I’m a content creator, not an ad agency, so we play by different rules,” says Adbot founder Raul Garcia

As the market matures, experts predict where growth, risk and opportunity will emerge next.

An ongoing exploration of the many ways social media is reshaping today’s advertising landscape.

They have been variously described as 'voices that matter', 'culture translators' and 'an effective way to cut through the noise' while recent findings have shown they also offer a strong ROI so are they a real alternative to the traditional marketing mix?

The latest trends, creator moves and platform updates marketers need to know

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.

The account change comes as the EV space in Canada appears poised for significant change.

The work from Rethink invites Canadians to turn shared fry moments into cheers for athletes heading to Milano Cortina 2026.

“We’re returning our focus to what we do best: burgers and taste,” said Tom Newitt, vice-president of marketing at A&W Canada.

Sault Ste. Marie’s Northern Snow is a key example of community-first thinking, says Viral Nation’s co-founder and co-CEO.

The UK's Women in Advertising and Communications, Leadership explain why planning ahead of retirement is crucial for women in adland, and how to get started.

Bringing 20 years of experience, Darrin Patey will lead the agency's push into AI-driven solutions and efficiencies.

“We are doubling down on our commitment to talent and innovative creative stewardship,” said CCO Derek Blais

Bell will steer YouTube Canada’s creators, content, and new initiatives.

Fans can apply to win the 19.5-inch-tall KegChup via Heinz’s Instagram.

Just as Europe is relearning that security cannot be bought on the fly, Ian Whittaker argues that slashing brand spend isn't fiscal discipline, it's corporate disarmament.

After 60 years, Boston-based non-profit American Student Assistance has rebranded as Britebound, introducing a new name, logo, website and national campaign.

Campaign asked the holdcos about requirements to be in-office.

The “Full Circle” campaign by Cossette features Canadian Olympians and Paralympians on collectible packaging.

Holdco instability may have contributed to 20-point surge in independent AOR wins

The Toronto-based social club shows the reach and influence of micro-influencers backed by loyal followers.

Lifestyle and food & beverage creators helped promote the special bottles featuring labels created with wine.

As Canadians endured the polar vortex, KFC Canada looked at a swirling weather map and saw a meme-able moment.

The open letter from the CEOs of more than 60 Minnesota-based companies and organizations calling for officials to find ‘real solutions’ comes as CEOs of other top companies controversially attend White House screening of ‘Melania.’

People make better work when they feel unbeatable, so let's stop the insidious narrative in the industry ringing our own death knell.

The new campaign from McCann features a powerful bear who’d rather cheer for Team Canada than hibernate.

Adland deliberates whether AI agents should immortalise its greatest thinkers and practitioners, and the risks and benefits that presents.

From celebrating creativity and commercial growth, to finding work that moves the industry forward, judges share their hopes as they prepare for Campaign's Global Agency of the Year Awards 2025.

As creator budgets scale, measurement looks more like performance marketing with signals like conversion and business impact prioritized over raw reach.

Dos Equis’ iconic pitchman is back—at 87. But, as Éric Blais writes in his latest Free to Disagree column, his reappearance raises a haunting question: Why was he ever gone?

Industry leaders from WPP and Google Canada explained how the Las Vegas mega conference helps shine a light on Canada’s 2026 media roadmap

The AdForum Worldwide Summit functions as a curated matchmaker, with search consultants introduced to agency leadership

Richard Glasson, former global chief executive of Hogarth, will oversee WPP Production.

Toronto-based agency brings global thought leaders to one-day event about the future of the industry.

The campaign highlights students’ potential and the opportunities a polytechnic education can unlock.

Kotyck will oversee programmatic and social operations across North America as it scales its managed services and client partnerships.

We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach among adults.

As Super Bowl marketing ramps up, the Molson Coors brand imagines cases of beer as living room furniture.

The food company unveils marketing around its new role as the Canadian Olympic Committee’s official protein partner.

In AI-led marketing, trust beats targeting, says Resonant principal Ramakrishnan Raja.

The campaign from Juliet celebrates the groundbreaking research of CCS-funded scientists and calls on Canadians to support the discoveries that save lives.

CEO Neal Mohan lays out YouTube’s vision for a creator-driven entertainment landscape, highlighting premium content, diversified monetization and stronger brand partnerships.

“Zellers 3.0 is a modern, smaller-format department store designed for today’s shopper, and our role is to clearly communicate why this model works,” said NKPR president Natasha Koifman

The newly rejigged Canadian Out-of-Home Awards will debut towards the end of the year.

The Campaign highlights how RBC helps Canadians turn their ideas into reality through personal banking, athlete development via RBC Training Ground, and support for Team Canada.

The campaign celebrates children’s passions and potential, positioning donors as catalysts for removing barriers and “unlimiting” lives across BC.

LePub New York revives the iconic brand character, who has been living the "least most interesting" life.

Effectiveness, efficiency and AI capabilities – how do agencies measure up?

Campaign from Hard Work Club focuses on the digital healthcare brand’s ability to quickly match Canadians with a doctor, and receive a treatment plan that’s delivered to their door.

The landmark move has been confirmed as the company claims users will be able to turn off or dismiss individual adverts.

Campaign Asia tracks last week’s 11% slide against a year of volatile trading and failed recoveries, leaving Dentsu’s shares nearly 18% below their 2024 peak.

In his latest Free to Disagree column, Éric Blais argues the industry doesn’t need another hot take on disruption—it needs discipline: defensible positions, coherent arguments, and thinking that can stand on its own.

The movie exhibitor will provide “highly relevant” offers to customers during checkout for online movie sales.

The Cossette McValue campaign uses pop culture cues from the 90s and early 2000s: Grimace, Birdie, Hamburglar, and classic Britney Spears.

The Courage campaign leans into contemporary Canadian food culture by treating the chef as a creative partner.

TBWA’s “Tyler’s Walk” launches its 2026 Olympic campaign with a powerful story of loss, resilience and national pride.

The new work for I Can’t Believe It’s Not Butter continues the Toronto agency’s push into the U.S.

CMO Jessica Jensen breaks down LinkedIn’s newly released ‘2025 Labour Market Report: Building a Future of Work That Works.’

The campaign by Zerotrillion delivered video completion and conversion rates well above travel industry benchmarks across Canada and the U.S.

“Without producers, nothing gets made, and yet producers have never been more invisible, misunderstood, or stretched thin,” said co-founder Cynthia Heyd.

A 23% drop in TV advertising revenue at Corus is indicative of a troubling trend across Canadian media.

The group will focus on unifying capabilities—including technology, media, data and marketing—to deliver tailored solutions for WPP's top 200 clients.

“Their leadership comes at a time when effectiveness isn’t just a metric, it’s a business imperative,” said Scott Knox, Effie Canada executive director and CEO of the ICA.

With decades of global sponsorship experience, Coelho is set to drive Sid Lee Sport’s growth and brand partnerships in Canada.

The campaign uses AI-style visuals to make audiences question whether Alberta’s landscapes are real or rendered.

The account shift follows a “comprehensive” review process. VML will launch a new brand platform in February.

The short film highlights the human stories, sustainability and innovation behind the province’s 9,501 family-run dairy farms.

Campaign from Narrative XPR features Team Canada members Natalie Spooner, Emily Clark and Emma Maltais.

Developed by Jody Orsborn Medina, this year’s Recess Playbook features more than 220 pages of hacks, inspiration and, yes, AI commentary.

Dentsu says it has made no announcements on its international business, after reports that talks to sell the unit have collapsed.

UK managing director says X has a zero-tolerance approach to child sexual exploitation and non-consensual nudity.

A recent Amazon Ads report comes to life as Canadians and TD reveal the same truth: brands get further when they connect with communities, not generations.

The month-long national fundraising initiative uses nail art to support braille literacy programs across Canada.

The QSR will offer a $5 McValue Meal and a $1 McCafé through the rest of the year.

A re-envisioning of its 2014 and 2017 spots, the campaign from TBWA features a Nissan vehicle sticking it to the snowmen playing havoc with other vehicles.

From agentic AI product demos to client meetings, an inside look at how leaders from the major holding companies approached the 2026 Consumer Electronics Show.

Rethink serves up another viral brand idea, this time it is a patent-pending french fry carton with a built-in ketchup compartment.

Snapchat has expanded its Canadian sales team with executives from TikTok, Pinterest, WPP and Spin Master.

OLG, Rethink and WPP execs to chair expanded program as early entry deadline hits Thursday.

The campaign puts real advisors at the centre, positioning investing as something Canadians don’t have to navigate alone.

The reverse mortgage specialists have enjoyed strong growth, but tapped LLC to “shape the next chapter” of the brand

The former LG2 partner joins the agency following more than a decade leading some of Quebec’s most visible brand and cultural campaigns.

Working with technology partner Mobian, G&M aims to recover ad dollars lost to overly aggressive brand safety systems.

Viewers cast more than 123,000 votes in Quebec’s annual Super Bowl of Advertising, which was won by a spot featuring beloved feminist icon Janette Bertrand.

Legacy brands including John Deere and Lego were able to capture the spotlight from AI’s biggest players at the tech convention this week.

A comedic holiday sketch brings BMO’s help desk to life, helping Santa deliver gifts across Quebec.

How Bruce Mau Design repositioned the McMichael Canadian Art Collection to honour its roots while inviting discovery and dialogue across eras, cultures and audiences.

The program gets an assist from athletes like the Blue Jays’ George Springer.

Set to roll out this spring, the global LLM unifies several AI models into one secure portal.

The appointment comes as part of the company’s effort to strengthen its media practice.

The campaign expands across Empire’s portfolio as the grocer uses Milano Cortina 2026 to link food, national pride and support for Olympic and Paralympic athletes.

New deal will take fans “behind the curtain and closer to the action than ever before,” said FIFA secretary general Mattias Grafström.

The first campaign “hijacked” construction hoardings and “Post No Bills” signs around Toronto.

Publicis retained crown as biggest by valuation, ahead of enlarged Omnicom, during tough year for sector.

Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.

The agency’s digital, sponsorship and AI expertise could help the organization “modernize the overall user experience,” said CFO Stephen Brooks.

The brand has signed multi-year agreements with the Canadian Olympic and Paralympic committees that introduce a newly created sponsorship category.