Lauren Johnson

From working with creators who are RBC clients to embedding influencer thinking into every marketing brief, CMO Sonia Whiteson shares how the bank is building a faster, more authentic creator marketing model.

The staged product launch was promoted by creators to encourage young Quebecers to think more critically about the content they encounter ahead of the province's next election.

“The Sun Cover,” is a UV-reflective book sleeve that reimagines 1970s tanning reflectors as a tool for promoting sun safety and melanoma awareness.

The campaign from Cossette draws a visual connection between a cowboy hat and the Golden Arches.

The “Break Up with Your Debt” platform builds on its personification of debt, highlighting the everyday frustrations of living with a one-sided financial relationship.

The grocery retailer is bringing back the platform for a third time, as shoppers remain focused on value.

The brand is joining the conversation around the sale of the Mississauga house by offering the next owner a year of free KFC.

Gold will lead the agency’s creator practice globally, bringing a focus on trust, integration and treating creators as partners rather than placements.

With creators influencing everything from renovation projects to seasonal purchases, Jacynthe Prince shares how RONA is taking a more flexible approach to influencer partnerships.

Agency leaders say the industry's biggest shift was how creators were being viewed: as business builders, collaborators and cultural forces.

The latest trends, creator moves and platform updates marketers need to know.

The agency has promoted leaders across operations, business development, client services and strategy as it looks to strengthen its North American offering.

The viral faux-fur jacket from Drake's "Slap the City" music video is returning as the centrepiece of a Canada Day campaign from five Canadian brands.

Created with No Fixed Address, the anniversary campaign transforms the number "25" into a hand-drawn visual system inspired by the female body.

The McKinney campaign turns a series of price-focused commercials into an interactive mystery, encouraging viewers to pause, rewind and decode hidden clues.

The deep dive on creators at Cannes.

Breaking down the four Canadian campaigns that made were shortlisted at the world’s biggest ad festival.

‘[Creators] are the people who decide whether your brand will be alive beyond your four walls,” said Leandro Barreto.

From YouTube and TikTok to Meta, Pinterest and Snapchat, major platforms used Cannes Lions 2026 to roll out new AI-powered advertising, measurement and creator tools.

The Plus Company PR agency will support Labatt’s efforts to strengthen consumer connections through data-driven PR.

The limited-edition can, created with Rethink, marks Coors Light’s new role as the official beer partner of the Toronto Tempo.

“Mazda Skill Tested" pits former soccer star and TSN broadcaster Steven Caldwell against his son Robbie in a series of challenges to showcase the features of the CX-90 hybrid lineup.

The agency will lead strategy and creative development for the insurer’s first major public-facing brand awareness campaign.

The Toronto agency will lead consumer communications, creator relations and storytelling efforts for the platform in Canada.

The rebrand is inspired by the modernist design movement of 1967.

The Kraft Dinner brand is expanding beyond mac and cheese with a trio of ramen varieties.

The agency is expanding its Toronto office with four new hires across client services and operations, following a strong start to 2026.

The latest trends, creator moves and platform updates marketers need to know.

The success of Backrooms and Obsession is signalling a new era of creator-led entertainment, as studios like Graviteur look to turn digital audiences into franchises.

Jessica Myers, vice-president of corporate affairs and communications, discusses the value of long-term relationships and how the brand's partnership with William Nylander reflects its approach to building cultural relevance.

IKEA and Dentsu have transformed everyday home products into 18 country flags as part of a social-first campaign.

The brand’s latest activation gives fans a way to support both Canada and their heritage nation.

The Toronto agency will develop a new brand platform and public engagement campaign aimed at strengthening Amnesty's connection with Canadians.

To mark Quebec’s annual July 1 moving day, Canac and LG2 created a moving box with a false bottom designed to keep private belongings out of sight.

The iconic Keurig Dr. Pepper brand is rolling out eight limited-edition can designs celebrating iconic moments in team history.

The retailer is bringing its new "Soccer. United." platform to life with “Harbourfront FC,” an experiential destination on Toronto's waterfront.

The latest trends, creator moves and platform updates marketers need to know.

As Ottawa weighs new restrictions on under-16 social media use, Australia offers an early look at how similar rules are reshaping audience targeting and media planning.

We Are Social’s Krisztina Virag discusses the evolution and benefits of brands showing up in the comments on social.

The lager brand is marking Canada Day with “Canada in a Can,” featuring limited-edition cans topped with red lids and maple leaf-shaped tabs.

The bank is bringing soccer to the streets with immersive fan activations including “Deskshaw” rides, and hands-free ATMs.

Developed by Battery, the "Crochet" campaign’s fantasy world shows how everyday money decisions can support personal passions.

The campaign uses close-up imagery to encourage Ontarians to view eye care as part of a healthy lifestyle, not just a response to vision problems.

The creative from One23West uses influencer-style videos to position reporting market misconduct as a way to hold fraudsters accountable.

The campaign uses relatable everyday anxieties to reassure Canadians about how their chicken is raised.

After less than cordial relations with advertisers, the platform formally known as Twitter seems to be undertaking a charm offensive to win them back. But is it enough?

The latest trends, creator moves and platform updates marketers need to know.

Vice-president Lisa Mack discusses how the brand is embedding creators into its media strategy.

Sid Lee has appointed Yanick Bédard, Shereen Ladha and Jean-François Lavigne to its executive leadership team.

The independent agency has appointed Jorge Tatto as vice-president, growth and innovation.

The iconic Quebec music brand is making its return, reimagined as a creator-led TikTok destination focused on music discovery, entertainment and local culture.

The retailer is turning stores and restaurant partners into fan hubs to connect with Canadians ahead of the 2026 FIFA World Cup.

The campaign celebrates women who are equally defined by their confidence, individuality and competitive drive.

The second phase of “We Get It. We Got You” connects everyday moments to financial and insurance needs.

The Bimbo Canada brand positions its soft-baked cookies as a more satisfying alternative to the childhood treats many adults still reach for.

“Feelings to Text” helps young people experiencing self-harm-related thoughts transform difficult emotions into a message they can send to a crisis responder.

The campaign uses infrared imagery to contrast the scorching summer heat and the brand’s signature “Cold As The Rockies” refreshment.

The Montréal installation celebrates driveway hockey during the Stanley Cup Playoffs.

Partnering with Gamefam, the organization is using FIFA Super Soccer to reach Gen Z and Alpha fans.

The partnership is the second major social network to formalize a Canada Soccer partnership for the World Cup.

The latest trends, creator moves and platform updates marketers need to know.

From penguin protests to self-aware rebrands, this year’s ADC and One Show winners show how the most awarded ideas are increasingly built for participation.

Vice-president of marketing Isabelle Bonin talks about how Reitmans is making creator partnerships and real-world activations a central part of how it shows up.

The TikTok-led campaign challenged creator Mel Hwang to live off TD Rewards Points for five days, with audience engagement determining how many points she could unlock.

The internationally awarded creative joins the network’s western office after leadership roles across Latin America, the U.S. and Middle East.

The narrow Toronto pop-up kicks off a nationwide campaign built around the messy reality of smash burgers.

A Toronto giveaway will distribute scarves inspired by Canadians supporting both their home nation and their heritage teams.

The RTD brand is responding to dating app fatigue, encouraging Canadians to ditch dating apps and shoot their shot IRL.

The “Tap In” platform comes to Canada, tying every FIFA World Cup 2026 goal to prizes, creator content and community impact.

The live in-arena score display of the women’s game quickly spread to Reddit.

The experiential activation for ExploreNB gives passersby a taste of New Brunswick in the heart of Toronto.

“Realtors Explain” uses short-form video to help first-time buyers understand the home-buying process, extending its “Together, we’ll make home happen” platform.

“Take Back What’s Yours” reframes empty alcohol containers as lost cash, reminding Ontarians they can reclaim money on returned bottles or cans.

The latest trends, creator moves and platform updates marketers need to know.

Head of social Darcy MacNeil discusses how the brand is reshaping its creator strategy around social listening, cultural relevance and long-term partnerships.

Canadians are more cautious when it comes to receiving direct messages from brands, with intent becoming critical to success in private messaging environments.

The grocery-store-inspired global pop-up used exaggerated luxury-style branding on everyday items to spotlight how pricing and marketing language shape perceived value in the beauty industry.

Campaign by Publicis features all three of Rogers’ services—wireless, internet and entertainment—for the first time.

“Hope is Radical,” challenges crisis fatigue by redefining hope as active, sustained resistance rather than optimism.

The partnership will give creators and players expanded access, behind-the-scenes storytelling and immersive fan activations as Canada prepares to co-host the World Cup.

The campaign repositioned the brand around long-term reliability across its full kitchen appliance suite.

The former Preacher head of strategy returns to Vancouver, as the independent agency continues building its global creative and strategic bench.

Social experts at a CMA Marketing Week panel discussion challenged traditional campaign thinking, pointing to a reality where audiences actively shape culture, commerce and brand performance in real time.

Volvo’s Matt Girgis goes inside the automakers "full-funnel,” always-on approach that prioritizes storytelling and long-term brand advocacy.

The creator focused celebrations reflects the brand’s focus on deeper engagement with younger consumers.

The latest trends, creator moves and platform updates marketers need to know.

The Toronto-based PR agency has introduced a new brand positioning and two new offerings inspired by the fusion of boldness and purpose.

The campaign pits the cost of match tickets against flights to the same destinations.

PubMatic appoints Sabrina Anand as Canada country manager.

The mandate consolidates media planning and buying across the travel portfolio, with a focus on personalization and performance.

Ahead of Canada Day, Molson is inviting Canadians to capture everyday moments on hidden disposable cameras as part of “Made By Canadians.”

The mandate covers integrated marketing, creative and communications for brands including Compleat, Peptamen, Boost Medical and ThickenUp.

The extension of the “Where Hope Lives” platform uses a school-day reveal to challenge invisibility and reframe how medically complex children are seen in everyday life.

After the Toronto Maple Leafs landed the first overall NHL draft pick, Courage responded with a OOH campaign that turned ping pong ball number 12 into a cultural moment.

“Day Ones” honours the mentors, friends and family supporting young Canadian female basketball athletes before success arrives.

The latest trends, creator moves and platform updates marketers need to know.

Agency leaders discussed how growth depends on emotional connection and long-term memory structures, as marketers move beyond last-click attribution and cost-led planning.

The retailer is rethinking creator marketing as a connected ecosystem built around participation, cultural relevance and full-funnel impact.

The WNBA franchise is framing its first season as a shared story between the team and fans, positioning every “first” on and off the court as part of a collective cultural moment.

The ad effectiveness expert presented his insights on Future Demand at an ACA/APG event last week.