Canadian Addiction Treatment Centres flips holiday discount culture in “Blowout Sale”
As Canadians move past Black Friday and Cyber Monday, CATC and ZAK have reframed the language of sales to reveal the real costs of addiction
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Parq Casino leans into “holy $#!%” moments with slots campaign
The campaign with Full Punch aims to rebuild awareness with the casino’s core players.
Soles4Souls turns Ossington storefront into “Not So New Arrivals” display to spotlight footwear insecurity
The campaign with Fuse Create uses a pop-up window of worn, well-used shoes.
Leo Toronto expands executive team as it accelerates AI-focused transformation
The agency is bolstering its leadership bench to support a major operational and AI-driven transformation ahead of 2026.
Coca-Cola Canada brings back Balikbayan program to support Filipino holiday traditions
The initiative will distribute 600 custom-designed boxes through Filipino-owned Sari-Sari stores across the GTA.
William Nylander teams up with Shake Shack and Uber Eats for “Willy’s Shakeaway Menu”
Toronto Maple Leafs star “Willy Styles” brings his signature Shake Shack menu to fans for a limited-time, exclusive drop on Uber Eats.
We Are Social outlines how high-intent behaviour reshaped social in 2025
2025 marked a shift to high-intent social behaviour, as platforms like Reddit and YouTube reshaped discovery and purchase decisions — forcing brands to rethink strategies for 2026.
Pizza Pizza takes a shot at Toronto’s very behind-schedule Eglinton LRT
ZAK rolled a mobile billboard along the delayed LRT route to promote the pizza chain’s “on time or free” delivery promise.
Leo launches six-pack to ease drinkers into ‘Dry January’
The Holiday Detox Pack helps gradually reduce alcohol content and will be gifted to Leo’s clients.
Broken Heart Love Affair and Lifelong Crush name 2025 Miles Philip Hammond Scholarship recipients
Two young creatives overcoming personal challenges will receive full-tuition support to pursue their education at Humber Polytechnic.
Horizon Media Canada names Thiago da Silva SVP, Digital Innovation
The appointment strengthens the agency’s digital investment leadership, with a focus on programmatic, social, search and the expanded use of AI.
KFC Canada invites Canadians to “commit tax evasion”
With no government tax relief on food this season, the campaign with Courage offers a limited-time promotion.
Farber urges Canadians to “break up” with debt
The campaign personifies debt as a toxic partner to challenge the normalization of minimum payments and push Canadians toward structured debt relief options.
BHLA named agency of record for United Way Greater Toronto
The new partnership will see it lead creative work to clarify United Way Greater Toronto’s impact and messaging across the GTA.
Tim Hortons joins Team Canada with its first Olympic and Paralympic partnership
The brand has signed multi-year agreements with the Canadian Olympic and Paralympic committees that introduce a newly created sponsorship category.
7-Eleven taps Publicis Toronto as creative AOR
7-Eleven Canada chose Publicis to lead creative work aimed at connecting with a new generation of consumers
Sobeys returns to the Olympic Games with fourth Feed The Dream platform
The campaign expands across Empire’s portfolio as the grocer uses Milano Cortina 2026 to link food, national pride and support for Olympic and Paralympic athletes.
Dentsu Canada names Laura Maclean president of Carat
The appointment comes as part of the company’s effort to strengthen its media practice.
BMO spreads holiday cheer in Bye Bye 2025
A comedic holiday sketch brings BMO’s help desk to life, helping Santa deliver gifts across Quebec.
Publicis Montréal names Alexandre Jourdain executive creative director
The former LG2 partner joins the agency following more than a decade leading some of Quebec’s most visible brand and cultural campaigns.
Key design elements of The McMichael Canadian Art Collection’s rebrand
How Bruce Mau Design repositioned the McMichael Canadian Art Collection to honour its roots while inviting discovery and dialogue across eras, cultures and audiences.
Co-operators brings real advisors to the forefront in new national wealth campaign
The campaign puts real advisors at the centre, positioning investing as something Canadians don’t have to navigate alone.
Snapchat strengthens Canadian sales leadership, hiring industry veterans
Snapchat has expanded its Canadian sales team with executives from TikTok, Pinterest, WPP and Spin Master.
Heinz redesigns the fry box for on-the-go dipping
Rethink serves up another viral brand idea, this time it is a patent-pending french fry carton with a built-in ketchup compartment.
CNIB partners with The Ten Spot on Braille Nails fundraising initiative
The month-long national fundraising initiative uses nail art to support braille literacy programs across Canada.
Quebec Dairy Farmers take centre stage in heartfelt “The Future of Our Dairy Farms is Here” campaign
The short film highlights the human stories, sustainability and innovation behind the province’s 9,501 family-run dairy farms.
Travel Alberta blurs the line between real and artificial with “Alberta Imagery (AI)”
The campaign uses AI-style visuals to make audiences question whether Alberta’s landscapes are real or rendered.
Rodrigo Coelho named managing director of Sid Lee Sport Canada
With decades of global sponsorship experience, Coelho is set to drive Sid Lee Sport’s growth and brand partnerships in Canada.
Niagara Falls Tourism lights up winter travel with animated campaign
The campaign by Zerotrillion delivered video completion and conversion rates well above travel industry benchmarks across Canada and the U.S.
RBC champions Canadians’ ideas at Milano Cortina Olympics
The Campaign highlights how RBC helps Canadians turn their ideas into reality through personal banking, athlete development via RBC Training Ground, and support for Team Canada.
KFC Canada partners with Matty Matheson on Canada-first cultural collaboration
The Courage campaign leans into contemporary Canadian food culture by treating the chef as a creative partner.
Canadian Cancer Society shines a light on cancer breakthroughs
The campaign from Juliet celebrates the groundbreaking research of CCS-funded scientists and calls on Canadians to support the discoveries that save lives.
YouTube doubles down on the creator economy
CEO Neal Mohan lays out YouTube’s vision for a creator-driven entertainment landscape, highlighting premium content, diversified monetization and stronger brand partnerships.
George Brown College becomes George Brown Polytechnic, empowering students to “Own” tomorrow
The campaign highlights students’ potential and the opportunities a polytechnic education can unlock.
Coegi names Chris Kotyck EVP of digital operations
Kotyck will oversee programmatic and social operations across North America as it scales its managed services and client partnerships.
Cheerios celebrates nearly 30 years with Team Canada ahead of Milano Cortina 2026
The “Full Circle” campaign by Cossette features Canadian Olympians and Paralympians on collectible packaging.
Fuse Create and Jacknife relaunch American Student Assistance
After 60 years, Boston-based non-profit American Student Assistance has rebranded as Britebound, introducing a new name, logo, website and national campaign.
Lifelong Crush adds senior creative and account leadership
“We are doubling down on our commitment to talent and innovative creative stewardship,” said CCO Derek Blais
YouTube appoints Nicole Bell as head of Canada
Bell will steer YouTube Canada’s creators, content, and new initiatives.
WPP brings a little CES to Toronto
Industry leaders from WPP and Google Canada explained how the Las Vegas mega conference helps shine a light on Canada’s 2026 media roadmap
KFC turns frigid weather into a crispy cultural moment
As Canadians endured the polar vortex, KFC Canada looked at a swirling weather map and saw a meme-able moment.
The Creator Economy Outlook 2026: Part 1
As the market matures, experts predict where growth, risk and opportunity will emerge next.
Variety BC launches “Unlimit Kids” to reframe support for children with disabilities
The campaign celebrates children’s passions and potential, positioning donors as catalysts for removing barriers and “unlimiting” lives across BC.
How influencer marketing is evolving from vanity metrics to tangible impact
As creator budgets scale, measurement looks more like performance marketing with signals like conversion and business impact prioritized over raw reach.
Influencer marketing in 2026: scale, performance, and why brands can’t ignore creators
Influencer marketing spend climbed to $660 million in Canada in 2025.
5 Questions with… House of Movement
The Toronto-based social club shows the reach and influence of micro-influencers backed by loyal followers.
Diamond adds to creative bench
The agency has hired Jon Taylor and Andrea Romanelli, aiming to build a reputation as a creative powerhouse.
Raven introduces Canadian digital health platform for women with city-focused OOH campaign
A new Canadian health platform for women aims to stand out with high-impact billboards.
McCain launches Olympics campaign as Official French Fry Partner of Team Canada
The work invites Canadians to turn shared fry moments into cheers for athletes heading to Milano Cortina 2026.
Canadian Tire celebrates everyday Canadian grit in lead-up to 2026 Winter Olympics
The campaign draws parallels between Canadians navigating winter challenges, and Team Canada athletes on the world stage.
Aaron Starkman to lead Outdoor Jury at Cannes Lions 2026
“A distinction like leading a jury in Cannes isn’t a personal win, it’s a barometer for how Rethink is showing up globally,” he said.
5 Questions With… Torri Webster
How Torri Webster chooses the brands she works with—and the ones she turns down.
Kia Nurse joins Google Pixel Canada as brand ambassador in ‘Kia’s Got Next’ campaign
The campaign showcases the WNBA star’s drive, while highlighting how the Pixel 10 keeps users connected, organized and ahead of the game.
Taking a scroll: This week in the global creator economy
The latest trends, creator moves and platform updates marketers need to know
Rethink named belairdirect’s agency of record
The appointment comes as the insurance brand looks to evolve its strategic brand direction and creative expression.
Clark Influence appoints senior leaders to bolster social-first strategy
The agency has hired Sophie Morel and Marine Didierlaurent as it expands its social team, aiming to deliver integrated, performance-driven content and influencer campaigns across Canada.
What brands can learn from Taylor Swift’s “The Life of a Showgirl” launch campaign
Sault Ste. Marie’s Northern Snow is a key example of community-first thinking, says Viral Nation’s co-founder and co-CEO.
The Creator Economy Outlook 2026: Part 2
As the market matures, experts predict where growth, risk and opportunity will emerge next.
Sport Chek launches “Our Gear. Our Games” for the Olympics
The campaign celebrates the bond between Canadian athletes and the equipment that powers their success.
Subway Canada targets everyday athletes with high-protein “Fresh Fit” menu
The platform reframes wellness through relatable daily effort, pairing protein-packed subs with the return of “Eat Fresh. Feel Good.”
Fidelity reframes “Living the Dream” in Super Bowl-debuted brand campaign
The campaign by Dentsu positions Fidelity as a long-term financial partner across life’s milestones.
RBC launches GoSmart for first-timers
The campaign uses humour and social-style storytelling to reframe investing as something Canadians can start now, not perfect later.
How a creator campaign for Pet Valu drove store visits up 5%
The campaign offers a clear look at how Pet Valu used creators to connect emotional storytelling with physical store behaviour in a competitive retail category.
Pepsi brings back “The Joy of Cola” with Alessia Cara for Super Bowl
The campaign launches the brand’s new “Flavours of Canada” platform, spotlighting everyday moments and the people behind Pepsi’s Canadian operations.
Taking a scroll — Week of Feb. 6: This week in the global creator economy
The latest trends, creator moves and platform updates marketers need to know.
Manmade returns to the Super Bowl
The spot leans into humour, using the national stage to show the brand’s creative independence and growth beyond its startup roots.
Subway Canada turns Super Bowl link sharing into a Twitch misdirect
By tricking consumers into watching a “soup or bowl,” DonerNorth helped the sandwich brand cut through one of the year’s most cluttered media moments.
Angry Butterfly becomes Catelli’s new creative partner
The partnership aims to refresh Catelli’s storytelling and deepen its connection with Canadians.
Sid Lee wins Tetley, expands work with TIFF
The agency is bringing its culture-driven creativity to Tetley while expanding its role in TIFF’s philanthropic campaigns.
No TV ad, no problem: Kraft Mac & Cheese hijacks Super Bowl Sunday
Skipping a traditional 30-second spot, Kraft Mac & Cheese responded in real time to more than 50 Super Bowl commercials
Social-first Super Bowl campaigns show how brands are winning without TV
Super Bowl LX demonstrates the growing power of social-only activations and the evolution of hybrid strategies.
Taking a scroll — Week of Feb. 9: This week in the global creator economy
The latest trends, creator moves and platform updates marketers need to know.
The 10 most viewed Super Bowl LX ads on YouTube AdBlitz
From creator-led spots to nostalgic reunions, this year’s Super Bowl ads sparked plenty of post-game buzz on YouTube.
The 10 most powerful Canadian creators
A snapshot of the creators who are commanding attention and shaping trends nationwide.
Casey House explains why HIV is still a “Big Fucking Deal”
In a new short film, the Toronto hospital challenges the notion that HIV is “solved,” spotlighting how stigma, housing instability and inequitable care continue to shape outcomes.
Creator marketing moves from trend to core channel, Emarketer says
Creator partnerships are no longer optional: 48% of marketers say they’re a must-have.
Courage named creative AOR for Simplii Financial
Courage will now lead creative strategy and integrated campaigns for Simplii Financial, deepening its relationship with CIBC.
Reitmans turns abandoned Toronto subway station into a runway experience
Reitmans’ Spring 2026 subway takeover generated over 33 million social media impressions, turning an abandoned station into a viral fashion moment.
We Are Social names Krisztina Virag MD for Canada after Coby Shuman departure
The Plus Company owned social agency also shakes up US leadership with plans to enhance creative innovation and client growth across North America.
Snapchat launches ad-free creator subscriptions
Fans can now access exclusive snaps and priority replies while creators build recurring revenue in a fully ad-free environment.
Taking a scroll — Week of Feb. 16: This week in the global creator economy
The latest trends, creator moves and platform updates marketers need to know.
The Creator Economy Outlook 2026: Part 3
As the market matures, experts predict where growth, risk and opportunity will emerge next.
Cossette introduces the GOAT (“Greatest Of All Tasters”) for Hostess
The brand is challenging Canadians to guess the flavours of its mystery snack cakes—led by a chaotic, internet-ready goat puppet built for social.
BCAA launches Task Marketplace to make chores disappear – with a little help
The Fantasia-inspired campaign from One23West turns everyday tasks into a magical, chaotic spectacle.
Make-A-Wish Canada turns wishes into music with TikTok song
The original track by Montreal-born singer-songwriter Stacey Ryan celebrates the power of wishes for children with critical illnesses, inviting fans to create TikTok content with a branded effect.