Canadian Addiction Treatment Centres flips holiday discount culture in “Blowout Sale”
As Canadians move past Black Friday and Cyber Monday, CATC and ZAK have reframed the language of sales to reveal the real costs of addiction
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Parq Casino leans into “holy $#!%” moments with slots campaign
The campaign with Full Punch aims to rebuild awareness with the casino’s core players.
Soles4Souls turns Ossington storefront into “Not So New Arrivals” display to spotlight footwear insecurity
The campaign with Fuse Create uses a pop-up window of worn, well-used shoes.
Leo Toronto expands executive team as it accelerates AI-focused transformation
The agency is bolstering its leadership bench to support a major operational and AI-driven transformation ahead of 2026.
Coca-Cola Canada brings back Balikbayan program to support Filipino holiday traditions
The initiative will distribute 600 custom-designed boxes through Filipino-owned Sari-Sari stores across the GTA.
William Nylander teams up with Shake Shack and Uber Eats for “Willy’s Shakeaway Menu”
Toronto Maple Leafs star “Willy Styles” brings his signature Shake Shack menu to fans for a limited-time, exclusive drop on Uber Eats.
We Are Social outlines how high-intent behaviour reshaped social in 2025
2025 marked a shift to high-intent social behaviour, as platforms like Reddit and YouTube reshaped discovery and purchase decisions — forcing brands to rethink strategies for 2026.
Pizza Pizza takes a shot at Toronto’s very behind-schedule Eglinton LRT
ZAK rolled a mobile billboard along the delayed LRT route to promote the pizza chain’s “on time or free” delivery promise.
Broken Heart Love Affair and Lifelong Crush name 2025 Miles Philip Hammond Scholarship recipients
Two young creatives overcoming personal challenges will receive full-tuition support to pursue their education at Humber Polytechnic.
Horizon Media Canada names Thiago da Silva SVP, Digital Innovation
The appointment strengthens the agency’s digital investment leadership, with a focus on programmatic, social, search and the expanded use of AI.
KFC Canada invites Canadians to “commit tax evasion”
With no government tax relief on food this season, the campaign with Courage offers a limited-time promotion.
Leo launches six-pack to ease drinkers into ‘Dry January’
The Holiday Detox Pack helps gradually reduce alcohol content and will be gifted to Leo’s clients.
Farber urges Canadians to “break up” with debt
The campaign personifies debt as a toxic partner to challenge the normalization of minimum payments and push Canadians toward structured debt relief options.
Influencer marketing in 2026: scale, performance, and why brands can’t ignore creators
Influencer marketing spend climbed to $660 million in Canada in 2025.
BHLA named agency of record for United Way Greater Toronto
The new partnership will see it lead creative work to clarify United Way Greater Toronto’s impact and messaging across the GTA.
Tim Hortons joins Team Canada with its first Olympic and Paralympic partnership
The brand has signed multi-year agreements with the Canadian Olympic and Paralympic committees that introduce a newly created sponsorship category.
7-Eleven taps Publicis Toronto as creative AOR
7-Eleven Canada chose Publicis to lead creative work aimed at connecting with a new generation of consumers
Sobeys returns to the Olympic Games with fourth Feed The Dream platform
The campaign expands across Empire’s portfolio as the grocer uses Milano Cortina 2026 to link food, national pride and support for Olympic and Paralympic athletes.
Dentsu Canada names Laura Maclean president of Carat
The appointment comes as part of the company’s effort to strengthen its media practice.
BMO spreads holiday cheer in Bye Bye 2025
A comedic holiday sketch brings BMO’s help desk to life, helping Santa deliver gifts across Quebec.
Publicis Montréal names Alexandre Jourdain executive creative director
The former LG2 partner joins the agency following more than a decade leading some of Quebec’s most visible brand and cultural campaigns.
Key design elements of The McMichael Canadian Art Collection’s rebrand
How Bruce Mau Design repositioned the McMichael Canadian Art Collection to honour its roots while inviting discovery and dialogue across eras, cultures and audiences.
Co-operators brings real advisors to the forefront in new national wealth campaign
The campaign puts real advisors at the centre, positioning investing as something Canadians don’t have to navigate alone.
Snapchat strengthens Canadian sales leadership, hiring industry veterans
Snapchat has expanded its Canadian sales team with executives from TikTok, Pinterest, WPP and Spin Master.
Heinz redesigns the fry box for on-the-go dipping
Rethink serves up another viral brand idea, this time it is a patent-pending french fry carton with a built-in ketchup compartment.
CNIB partners with The Ten Spot on Braille Nails fundraising initiative
The month-long national fundraising initiative uses nail art to support braille literacy programs across Canada.
Quebec Dairy Farmers take centre stage in heartfelt “The Future of Our Dairy Farms is Here” campaign
The short film highlights the human stories, sustainability and innovation behind the province’s 9,501 family-run dairy farms.