Visa leans into football fandom with World Cup platform and Jason Sudeikis
The “Tap In” platform comes to Canada, tying every FIFA World Cup 2026 goal to prizes, creator content and community impact.
Choose Campaign site
Scotiabank turns NHL broadcast into live spotlight for PWHL playoffs
The live in-arena score display of the women’s game quickly spread to Reddit.
Why there’s a fishing boat floating over downtown Toronto
The experiential activation for ExploreNB gives passersby a taste of New Brunswick in the heart of Toronto.
CREA turns home buying confusion into social-first storytelling
“Realtors Explain” uses short-form video to help first-time buyers understand the home-buying process, extending its “Together, we’ll make home happen” platform.
The Beer Store tells Ontarians to stop throwing away deposit money
“Take Back What’s Yours” reframes empty alcohol containers as lost cash, reminding Ontarians they can reclaim money on returned bottles or cans.
Taking a scroll — Week of May 18: This week in the global creator economy
The latest trends, creator moves and platform updates marketers need to know.
Campaign Conversations: Why Loblaw Agency is building creator strategies around culture, not campaigns
Head of social Darcy MacNeil discusses how the brand is reshaping its creator strategy around social listening, cultural relevance and long-term partnerships.
Canadians are the least receptive to brand DMs, Snapchat finds
Canadians are more cautious when it comes to receiving direct messages from brands, with intent becoming critical to success in private messaging environments.
The Ordinary turns creators into cultural translators for The Markup Marché pop-up
The grocery-store-inspired global pop-up used exaggerated luxury-style branding on everyday items to spotlight how pricing and marketing language shape perceived value in the beauty industry.
Rogers teams up with Blue Jays and Michael Cera
Campaign by Publicis features all three of Rogers’ services—wireless, internet and entertainment—for the first time.
Doctors Without Borders reframes hope as radical resistance
“Hope is Radical,” challenges crisis fatigue by redefining hope as active, sustained resistance rather than optimism.
Canada Soccer gives special access to Snapchat creators for World Cup
The partnership will give creators and players expanded access, behind-the-scenes storytelling and immersive fan activations as Canada prepares to co-host the World Cup.
Bosch Canada launches ‘Work Like a Bosch’ to expand beyond dishwashers
The campaign repositioned the brand around long-term reliability across its full kitchen appliance suite.
Marika Wiggan returns to Canada as Rethink executive strategy director
The former Preacher head of strategy returns to Vancouver, as the independent agency continues building its global creative and strategic bench.
Retire the funnel, build infinite loops—redefining branding building in a social age
Social experts at a CMA Marketing Week panel discussion challenged traditional campaign thinking, pointing to a reality where audiences actively shape culture, commerce and brand performance in real time.
Campaign Conversations: From gearheads to lifestyle, Volvo’s new roadmap to influence
Volvo’s Matt Girgis goes inside the automakers "full-funnel,” always-on approach that prioritizes storytelling and long-term brand advocacy.
Why Reitmans threw a birthday party in a distribution centre
The creator focused celebrations reflects the brand’s focus on deeper engagement with younger consumers.
Taking a scroll — Week of May 11: This week in the global creator economy
The latest trends, creator moves and platform updates marketers need to know.
Boring and reckless marketing are both credibility risks, Praxis finds
The Toronto-based PR agency has introduced a new brand positioning and two new offerings inspired by the fusion of boldness and purpose.
Air Transat reframes World Cup ticket prices as a travel opportunity
The campaign pits the cost of match tickets against flights to the same destinations.
PubMatic appoints Sabrina Anand as Canada country manager
PubMatic appoints Sabrina Anand as Canada country manager.
Media Experts named Sunwing Vacations Group media agency of record
The mandate consolidates media planning and buying across the travel portfolio, with a focus on personalization and performance.
Molson hands Canadians the lens to redefine “I Am Canadian”
Ahead of Canada Day, Molson is inviting Canadians to capture everyday moments on hidden disposable cameras as part of “Made By Canadians.”
Nestlé taps NFA Health for Canadian health science portfolio
The mandate covers integrated marketing, creative and communications for brands including Compleat, Peptamen, Boost Medical and ThickenUp.
Safehaven asks Canadians to see medically complex youth, not overlook them
The extension of the “Where Hope Lives” platform uses a school-day reveal to challenge invisibility and reframe how medically complex children are seen in everyday life.
KitKat gives Leafs fans a “lucky break” after lottery win
After the Toronto Maple Leafs landed the first overall NHL draft pick, Courage responded with a OOH campaign that turned ping pong ball number 12 into a cultural moment.
CIBC spotlights early supporters in Toronto Tempo campaign
“Day Ones” honours the mentors, friends and family supporting young Canadian female basketball athletes before success arrives.
Taking a scroll — Week of May 4: This week in the global creator economy
The latest trends, creator moves and platform updates marketers need to know.
Snapchat, Disney and agency leaders explore the limits of marketing measurement
Agency leaders discussed how growth depends on emotional connection and long-term memory structures, as marketers move beyond last-click attribution and cost-led planning.
Campaign Conversations: Aldo's creator strategy
The retailer is rethinking creator marketing as a connected ecosystem built around participation, cultural relevance and full-funnel impact.
Toronto Tempo puts fans at the centre for launch campaign
The WNBA franchise is framing its first season as a shared story between the team and fans, positioning every “first” on and off the court as part of a collective cultural moment.
Marketing returns hinge on balancing brand and performance: James Hurman
The ad effectiveness expert presented his insights on Future Demand at an ACA/APG event last week.
From Iceman to Spiceman: KFC hijacks Drake’s Toronto takeover
Within days of Drake’s viral ice block stunt, KFC rolled out lookalike trucks, billboards and a parody film to launch its Zinger Drip line.
Molson Canadian turns viral Buffalo anthem moment into cross-border playoff play
After Buffalo fans finished the Canadian national anthem when arena audio cut out, Molson Canadian extended its “Cheer Canadian” platform into the city.
Taking a scroll — Week of April 27: This week in the global creator economy
The latest trends, creator moves and platform updates marketers need to know.
How The Gist taps creators to bridge the women’s sports engagement gap
As women's sports and female fandoms surge, The Gist is using creators, local activations and community-led content to meet those growing audiences where traditional sports media falls short.
Campaign Conversations: Pet Valu's creator strategy
Idan Driman kicks off a new Social Edit feature where we dive deep into the details of creator marketing playbooks for brands across Canada.
FanDuel takes casino rewards club on the road
A travelling activation across six Ontario cities brought the brand’s speakeasy-style campaign into the real world.
Canadian Museum for Human Rights shifts brand from landmark to living monument
The Winnipeg institution is rolling out a new brand that moves beyond its architecture, reframing the museum as a catalyst for empathy, action and human connection that extends beyond its walls.
UNICEF Canada names Zenith Media media AOR
The agency will lead media planning and buying to strengthen UNICEF Canada’s visibility, shift perceptions, and drive more measurable donor action amid growing pressure on the fundraising landscape.
Reitmans steps into women’s basketball with Toronto Tempo partnership
The move signals a strategic evolution for the retailer, as it celebrates its 100th year with a move towards cultural participation.
DoorDash turns grocery runs into self-care moments for Mother’s Day
“The Village Grocer” transforms a familiar errand into an indulgent self-care experience in Toronto and Calgary, pairing manicures, food and florals to help moms reclaim everyday “me time.”
Interac reframes everyday spending with “It’s Your Money” campaign
The campaign by Lazer positions Interac as paying with your own money, and being better for small businesses.
Taking a scroll — Week of April 20: This week in the global creator economy
The latest trends, creator moves and platform updates marketers need to know.
The viral pizza that made Americans cross the border
After going viral and landing on Saturday Night Live, the limited-time pizza prompted Pizza Hut Canada and Diamond to invite Americans to cross the border for a slice.
Real talk: Pinterest leans into the anti-scroll era with global brand push
VP of Creative Xanthe Wells discusses the thinking behind the platform’s latest campaign and how it aims to inspire action beyond the feed.
Broken Heart Love Affair adds McDonald and Wu as creative directors
BHLA adds the award-winning duo behind work for Pizza Hut, Vector and Enbridge, bringing a long-standing creative partnership to its Toronto office.
IKEA tidies up with some famous brand taglines
Big brands like Skittles and Shreddies appear in the campaign, neatly put away in IKEA containers meant to reduce everyday pantry clutter.
Why “KatKit” flipped the script for new product launch
Following a 12-ton chocolate theft and a high-profile truck escort, KitKat extends its momentum by deliberately misprinting packaging.
KFC brings Montreal Forum’s “lucky benches” to Quebec restaurants
The QSR installed original seats from the Montreal Canadiens’ famous arena in five locations, turning playoff viewing into a ritual-driven fan experience.
Criteo and DoorDash expand partnership into Canada
Criteo will extend DoorDash’s ad sales efforts in Canada, connecting brands and agencies to consumers across grocery, restaurant and retail categories.
Tim Hortons rallies fans for the playoffs
The brand is marking the NHL and NBA playoffs with city-specific cup designs, app rewards tied to game wins and on-the-ground fan activations.
Pizza Hut likes getting baked at 420
The campaign from Leo Toronto playfully spotlights a little-known brand attribute to capture some of the buzz around 4/20.
Royale launches “There for All” to reposition brand around everyday moments
The brand is moving beyond product function to highlight its role in life’s most intimate moments.
As NHL begins ‘good part’ of its season, Skip launches Joe Thornton-led campaign
The Stanley Cup Playoffs activation gives customers a chance to win one of 50 all-inclusive game packages through its order-to-win promotion.
Taking a scroll — Week of April 13: This week in the global creator economy
The latest trends, creator moves and platform updates marketers need to know.
Reese’s launches limited-edition Big Cups with creator-led campaign
The digital-first campaign features custom sneakers, locked vault teasers and a nationwide contest.
Zulumatic brings in Meredith Castellani as strategy lead
The appointment comes as Zulu Alpha Kilo’s media arm scales its integrated creative and media model across North America.
Google blocked over eight billion malicious ads in 2025
The 2025 Ads Safety Report claims that its Gemini AI-powered tools caught 99% of policy-violating ads before they were seen.
Cashmere brings its restaurant bathroom guide to Montreal
The brand expands its Fleur ranking system beyond Toronto, reframing bathrooms as a key part of the dining experience.
TurboTax Canada takes tax season to the streets
The mobile activation in Toronto reframes tax filing as self-care, and advocates for workplace benefits to include financial tools like tax software.
Omnicom Advertising Canada names Eli Ferrara first head of AI
The newly created role will see Ferrara oversee AI strategy, partnerships and workflow integration across the network’s Canadian agencies.
Co-operators stages storm simulator demo to highlight preventative coverage
The campaign puts a real advisor inside hurricane-force conditions.
Amazon taps Alphonso Davies to spotlight split-second decisions in new Prime campaign
“Say Yes. It’s on Prime” uses sport and storytelling to link impulse buying with speed and cultural relevance.
Silk leans into plant-based protein with “I Got the Plant Power”
Set to “I've Got the Power," the campaign uses humour and high-energy creative to help Silk stand out in Canada’s growing protein category.
Loto-Québec highlights bigger jackpots and more frequent wins
Sid Lee uses humour to explain new prize structures, as Lotto Max increases both odds and maximum payout.
no name turns product truths into tabloid headlines with “grocery goss”
The retro-inspired campaign uses humour and experiential drops to position “underthinking” grocery shopping as a smart, value-driven choice.
CIBC turns everyday spending into travel moments in “Everyday Elsewhere”
The campaign reframes travel through routine experiences abroad, positioning Aventura rewards as a bridge between everyday purchases at home and discoveries overseas.
IG Private Wealth puts integrated planning at the centre in latest campaign push
The campaign uses a Venn diagram to show how wealth strategies intersect for high-net-worth Canadians.
Jeep leans into quiet capability for Cherokee Hybrid
Shot in Northern Ontario with conservation photojournalist Patricia Homonylo, the “Silent Edition” campaign takes advantage of the SUV’s low-noise performance to capture unstaged wildlife moments.
Taking a scroll — Week of April 6: This week in the global creator economy
The latest trends, creator moves and platform updates marketers need to know.
Tinder taps astrology to spark Gen Z conversations
The social-first “It Starts with a Sign” campaign leans into creator-led storytelling to launch Astrology Mode.
Snapchat and YouTube join Numeris VAM as cross-platform measurement gains momentum
The additions bring more of the Canadian video ecosystem into a single measurement framework.
From Nutella to maple syrup: everyday brands achieve lift-off on Artemis mission
A floating jar of Nutella, a request for maple syrup, and unexpected brand cameos show how daily life and global brands are being amplified in real time aboard Artemis II.
PC Financial leans into life’s little wins with “micro-excitement”
The digital-first “Live the Win-Win Life” platform and campaign shows how everyday spending and saving with PC products turns routine moments into rewards.
Samsung Ads Canada introduces new performance tools
With the launch of Optimal Reach and Data+, Samsung Ads Canada is positioning CTV as a performance-driven channel.
KitKat leans into chocolate heist with presidential-style convoy stunt in Toronto
After 12 tonnes of KitKats vanished in Europe, the brand responded with a “security escalation” that turned city streets into a live marketing moment.
TikTok signals Canadian comeback with hiring push and partnership revival
After a government-ordered shutdown threat, the platform is re-establishing its presence with over 30 new roles and renewed cultural partnerships.
Subway Canada partners with Toronto Blue Jays on multi-year national deal
The partnership features in-stadium activations, national contests and integrated broadcast, digital and in-restaurant programming.
Fuse Create names Grant Cleland creative director
The Toronto agency brings on the former King Ursa ECD to lead creative and build on its integrated growth strategy.
Responsible Gambling Council urges young men to reflect on gambling habits
“Moment of Reflection” uses a short film to spotlight the shift from conscious gambling to automatic behaviour, aiming to help young men recognize early warning signs and take a step back before harm escalates.
Taking a scroll — Week of March 30: This week in the global creator economy
The latest trends, creator moves and platform updates marketers need to know.
Dentsu X launches “The Creator Catalyst” to turn influencer activity into measurable growth
The new playbook helps brands move beyond one-off campaigns, connecting creators, culture and commerce in a system designed for speed, relevance and performance.
Pinterest brings shoppable inspiration to connected TV with Roku series debut
“Bring My Pinterest to Life” marks the platform’s first move into premium streaming, linking content, commerce and intent data, in a bid to turn inspiration into measurable action.
TikTok Canada rolls out new ad formats aimed at premium video moments
New offerings including Logo Takeover, Prime Time and expanded Pulse aim to help brands own key cultural moments and reach fragmented audiences.
Adidas Canada partners with Jays to bring "You Got This" platform to baseball
The multi-year deal integrates Adidas' global brand campaign into the Toronto Blue Jays ecosystem, spanning player storytelling, fan engagement and youth development initiatives.
Mackenzie Investments builds on “See Things Others Miss” with surreal animated campaign
The latest work shifts the platform from awareness to product consideration, using a high-contrast animated world to simplify complex investment themes and spotlight opportunities others may overlook.
Factor Canada builds performance platform with Jays' Ernie Clement
Timed for the beginning of baseball season, the campaign spotlights routine and consistent nutrition as the foundation of performance.
Confluence Awards crowns first-ever winners, marking milestone for Canada’s creator economy
Canada’s inaugural national creator awards celebrated top talent across multiple categories, spotlighting a new standard for recognizing cultural impact, authenticity and community-driven influence.
Taking a scroll — Week of March 23: This week in the global creator economy
The latest trends, creator moves and platform updates marketers need to know.
ExploreNB launches AI chatbot to streamline trip planning
The new Explora tool, developed with Matador Network’s GuideGeek, delivers personalized itineraries and real-time travel guidance, offering insights into visitor behaviour across New Brunswick.
Canada’s first AI Literacy Day launches to equip Canadians for digital future
The March 27 MediaSmarts initiative aims to help Canadians understand AI, develop critical thinking skills and navigate challenges.
TikTok for Business launches “Watch it. Love it. Want it.”
The new global platform signals a shift toward full-funnel marketing within TikTok, where discovery, engagement and conversion increasingly happen in one place.
Tech slowdown cools social media momentum, but growth remains robust: WARC
Latest forecast shows global social media ad spend rising in 2026, with Instagram, Facebook and TikTok posting double-digit gains.
CASA Mental Health campaign gives toys a voice
“Toy Support Group,” a stop-motion PSA, uses worn-out toys to express the quiet worries of parents navigating children’s mental health challenges.
CDSS launches “Love from the Start” to support parents navigating Down syndrome diagnoses
The national awareness initiative features a community-sourced PSA and dedicated online resource aimed at addressing isolation and misinformation from the moment of diagnosis.
Women’s College Hospital Foundation names Zulu Alpha Kilo agency of record
The agency will develop a new brand platform aimed at strengthening donor engagement and advancing the foundation’s equity-focused healthcare mission.
RONA turns a pre-project ritual into a spring rallying cry
The “Let’s Get Crackin’” campaign reframes a familiar human behaviour as the starting signal for DIY season, using humour and “Eye of the Tiger.”
Neo Financial launches “Get What You’ve Earned”
The company is shifting from product-led marketing to a more emotional, brand-driven approach with its first campaign under the new platform.
AI influencers push creator marketing into a new phase
As brands experiment with digital twins and virtual creators, marketers are weighing the scale and efficiency of AI against the trust and human connection that drive real influence.