Canadian Addiction Treatment Centres flips holiday discount culture in “Blowout Sale”
As Canadians move past Black Friday and Cyber Monday, CATC and ZAK have reframed the language of sales to reveal the real costs of addiction
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Parq Casino leans into “holy $#!%” moments with slots campaign
The campaign with Full Punch aims to rebuild awareness with the casino’s core players.
Soles4Souls turns Ossington storefront into “Not So New Arrivals” display to spotlight footwear insecurity
The campaign with Fuse Create uses a pop-up window of worn, well-used shoes.
Leo Toronto expands executive team as it accelerates AI-focused transformation
The agency is bolstering its leadership bench to support a major operational and AI-driven transformation ahead of 2026.
Coca-Cola Canada brings back Balikbayan program to support Filipino holiday traditions
The initiative will distribute 600 custom-designed boxes through Filipino-owned Sari-Sari stores across the GTA.
William Nylander teams up with Shake Shack and Uber Eats for “Willy’s Shakeaway Menu”
Toronto Maple Leafs star “Willy Styles” brings his signature Shake Shack menu to fans for a limited-time, exclusive drop on Uber Eats.
We Are Social outlines how high-intent behaviour reshaped social in 2025
2025 marked a shift to high-intent social behaviour, as platforms like Reddit and YouTube reshaped discovery and purchase decisions — forcing brands to rethink strategies for 2026.
Pizza Pizza takes a shot at Toronto’s very behind-schedule Eglinton LRT
ZAK rolled a mobile billboard along the delayed LRT route to promote the pizza chain’s “on time or free” delivery promise.
Leo launches six-pack to ease drinkers into ‘Dry January’
The Holiday Detox Pack helps gradually reduce alcohol content and will be gifted to Leo’s clients.
Broken Heart Love Affair and Lifelong Crush name 2025 Miles Philip Hammond Scholarship recipients
Two young creatives overcoming personal challenges will receive full-tuition support to pursue their education at Humber Polytechnic.
Horizon Media Canada names Thiago da Silva SVP, Digital Innovation
The appointment strengthens the agency’s digital investment leadership, with a focus on programmatic, social, search and the expanded use of AI.
KFC Canada invites Canadians to “commit tax evasion”
With no government tax relief on food this season, the campaign with Courage offers a limited-time promotion.
Farber urges Canadians to “break up” with debt
The campaign personifies debt as a toxic partner to challenge the normalization of minimum payments and push Canadians toward structured debt relief options.
BHLA named agency of record for United Way Greater Toronto
The new partnership will see it lead creative work to clarify United Way Greater Toronto’s impact and messaging across the GTA.
Tim Hortons joins Team Canada with its first Olympic and Paralympic partnership
The brand has signed multi-year agreements with the Canadian Olympic and Paralympic committees that introduce a newly created sponsorship category.
7-Eleven taps Publicis Toronto as creative AOR
7-Eleven Canada chose Publicis to lead creative work aimed at connecting with a new generation of consumers
Sobeys returns to the Olympic Games with fourth Feed The Dream platform
The campaign expands across Empire’s portfolio as the grocer uses Milano Cortina 2026 to link food, national pride and support for Olympic and Paralympic athletes.
Dentsu Canada names Laura Maclean president of Carat
The appointment comes as part of the company’s effort to strengthen its media practice.
BMO spreads holiday cheer in Bye Bye 2025
A comedic holiday sketch brings BMO’s help desk to life, helping Santa deliver gifts across Quebec.
Publicis Montréal names Alexandre Jourdain executive creative director
The former LG2 partner joins the agency following more than a decade leading some of Quebec’s most visible brand and cultural campaigns.
Key design elements of The McMichael Canadian Art Collection’s rebrand
How Bruce Mau Design repositioned the McMichael Canadian Art Collection to honour its roots while inviting discovery and dialogue across eras, cultures and audiences.
Co-operators brings real advisors to the forefront in new national wealth campaign
The campaign puts real advisors at the centre, positioning investing as something Canadians don’t have to navigate alone.
Snapchat strengthens Canadian sales leadership, hiring industry veterans
Snapchat has expanded its Canadian sales team with executives from TikTok, Pinterest, WPP and Spin Master.
Heinz redesigns the fry box for on-the-go dipping
Rethink serves up another viral brand idea, this time it is a patent-pending french fry carton with a built-in ketchup compartment.
CNIB partners with The Ten Spot on Braille Nails fundraising initiative
The month-long national fundraising initiative uses nail art to support braille literacy programs across Canada.
Quebec Dairy Farmers take centre stage in heartfelt “The Future of Our Dairy Farms is Here” campaign
The short film highlights the human stories, sustainability and innovation behind the province’s 9,501 family-run dairy farms.
Travel Alberta blurs the line between real and artificial with “Alberta Imagery (AI)”
The campaign uses AI-style visuals to make audiences question whether Alberta’s landscapes are real or rendered.
Rodrigo Coelho named managing director of Sid Lee Sport Canada
With decades of global sponsorship experience, Coelho is set to drive Sid Lee Sport’s growth and brand partnerships in Canada.
Niagara Falls Tourism lights up winter travel with animated campaign
The campaign by Zerotrillion delivered video completion and conversion rates well above travel industry benchmarks across Canada and the U.S.
RBC champions Canadians’ ideas at Milano Cortina Olympics
The Campaign highlights how RBC helps Canadians turn their ideas into reality through personal banking, athlete development via RBC Training Ground, and support for Team Canada.
KFC Canada partners with Matty Matheson on Canada-first cultural collaboration
The Courage campaign leans into contemporary Canadian food culture by treating the chef as a creative partner.
Canadian Cancer Society shines a light on cancer breakthroughs
The campaign from Juliet celebrates the groundbreaking research of CCS-funded scientists and calls on Canadians to support the discoveries that save lives.
YouTube doubles down on the creator economy
CEO Neal Mohan lays out YouTube’s vision for a creator-driven entertainment landscape, highlighting premium content, diversified monetization and stronger brand partnerships.
George Brown College becomes George Brown Polytechnic, empowering students to “Own” tomorrow
The campaign highlights students’ potential and the opportunities a polytechnic education can unlock.
Coegi names Chris Kotyck EVP of digital operations
Kotyck will oversee programmatic and social operations across North America as it scales its managed services and client partnerships.
Cheerios celebrates nearly 30 years with Team Canada ahead of Milano Cortina 2026
The “Full Circle” campaign by Cossette features Canadian Olympians and Paralympians on collectible packaging.
Fuse Create and Jacknife relaunch American Student Assistance
After 60 years, Boston-based non-profit American Student Assistance has rebranded as Britebound, introducing a new name, logo, website and national campaign.
Lifelong Crush adds senior creative and account leadership
“We are doubling down on our commitment to talent and innovative creative stewardship,” said CCO Derek Blais
YouTube appoints Nicole Bell as head of Canada
Bell will steer YouTube Canada’s creators, content, and new initiatives.
WPP brings a little CES to Toronto
Industry leaders from WPP and Google Canada explained how the Las Vegas mega conference helps shine a light on Canada’s 2026 media roadmap
KFC turns frigid weather into a crispy cultural moment
As Canadians endured the polar vortex, KFC Canada looked at a swirling weather map and saw a meme-able moment.
The Creator Economy Outlook 2026: Part 1
As the market matures, experts predict where growth, risk and opportunity will emerge next.
How influencer marketing is evolving from vanity metrics to tangible impact
As creator budgets scale, measurement looks more like performance marketing with signals like conversion and business impact prioritized over raw reach.
Variety BC launches “Unlimit Kids” to reframe support for children with disabilities
The campaign celebrates children’s passions and potential, positioning donors as catalysts for removing barriers and “unlimiting” lives across BC.
Influencer marketing in 2026: scale, performance, and why brands can’t ignore creators
Influencer marketing spend climbed to $660 million in Canada in 2025.
5 Questions with… House of Movement
The Toronto-based social club shows the reach and influence of micro-influencers backed by loyal followers.
Diamond adds to creative bench
The agency has hired Jon Taylor and Andrea Romanelli, aiming to build a reputation as a creative powerhouse.
Raven introduces Canadian digital health platform for women with city-focused OOH campaign
A new Canadian health platform for women aims to stand out with high-impact billboards.
McCain launches Olympics campaign as Official French Fry Partner of Team Canada
The work invites Canadians to turn shared fry moments into cheers for athletes heading to Milano Cortina 2026.
Canadian Tire celebrates everyday Canadian grit in lead-up to 2026 Winter Olympics
The campaign draws parallels between Canadians navigating winter challenges, and Team Canada athletes on the world stage.
Aaron Starkman to lead Outdoor Jury at Cannes Lions 2026
“A distinction like leading a jury in Cannes isn’t a personal win, it’s a barometer for how Rethink is showing up globally,” he said.
5 Questions With… Torri Webster
How Torri Webster chooses the brands she works with—and the ones she turns down.
Kia Nurse joins Google Pixel Canada as brand ambassador in ‘Kia’s Got Next’ campaign
The campaign showcases the WNBA star’s drive, while highlighting how the Pixel 10 keeps users connected, organized and ahead of the game.
Taking a scroll: This week in the global creator economy
The latest trends, creator moves and platform updates marketers need to know
Rethink named belairdirect’s agency of record
The appointment comes as the insurance brand looks to evolve its strategic brand direction and creative expression.
Clark Influence appoints senior leaders to bolster social-first strategy
The agency has hired Sophie Morel and Marine Didierlaurent as it expands its social team, aiming to deliver integrated, performance-driven content and influencer campaigns across Canada.
What brands can learn from Taylor Swift’s “The Life of a Showgirl” launch campaign
Sault Ste. Marie’s Northern Snow is a key example of community-first thinking, says Viral Nation’s co-founder and co-CEO.
The Creator Economy Outlook 2026: Part 2
As the market matures, experts predict where growth, risk and opportunity will emerge next.
Sport Chek launches “Our Gear. Our Games” for the Olympics
The campaign celebrates the bond between Canadian athletes and the equipment that powers their success.
Subway Canada targets everyday athletes with high-protein “Fresh Fit” menu
The platform reframes wellness through relatable daily effort, pairing protein-packed subs with the return of “Eat Fresh. Feel Good.”
RBC launches GoSmart for first-timers
The campaign uses humour and social-style storytelling to reframe investing as something Canadians can start now, not perfect later.
How a creator campaign for Pet Valu drove store visits up 5%
The campaign offers a clear look at how Pet Valu used creators to connect emotional storytelling with physical store behaviour in a competitive retail category.
Fidelity reframes “Living the Dream” in Super Bowl-debuted brand campaign
The campaign by Dentsu positions Fidelity as a long-term financial partner across life’s milestones.
Pepsi brings back “The Joy of Cola” with Alessia Cara for Super Bowl
The campaign launches the brand’s new “Flavours of Canada” platform, spotlighting everyday moments and the people behind Pepsi’s Canadian operations.
Taking a scroll — Week of Feb. 6: This week in the global creator economy
The latest trends, creator moves and platform updates marketers need to know.
Manmade returns to the Super Bowl
The spot leans into humour, using the national stage to show the brand’s creative independence and growth beyond its startup roots.
Subway Canada turns Super Bowl link sharing into a Twitch misdirect
By tricking consumers into watching a “soup or bowl,” DonerNorth helped the sandwich brand cut through one of the year’s most cluttered media moments.
Angry Butterfly becomes Catelli’s new creative partner
The partnership aims to refresh Catelli’s storytelling and deepen its connection with Canadians.
Sid Lee wins Tetley, expands work with TIFF
The agency is bringing its culture-driven creativity to Tetley while expanding its role in TIFF’s philanthropic campaigns.
No TV ad, no problem: Kraft Mac & Cheese hijacks Super Bowl Sunday
Skipping a traditional 30-second spot, Kraft Mac & Cheese responded in real time to more than 50 Super Bowl commercials
Social-first Super Bowl campaigns show how brands are winning without TV
Super Bowl LX demonstrates the growing power of social-only activations and the evolution of hybrid strategies.
Taking a scroll — Week of Feb. 9: This week in the global creator economy
The latest trends, creator moves and platform updates marketers need to know.
The 10 most viewed Super Bowl LX ads on YouTube AdBlitz
From creator-led spots to nostalgic reunions, this year’s Super Bowl ads sparked plenty of post-game buzz on YouTube.
The 10 most powerful Canadian creators
A snapshot of the creators who are commanding attention and shaping trends nationwide.
Casey House explains why HIV is still a “Big Fucking Deal”
In a new short film, the Toronto hospital challenges the notion that HIV is “solved,” spotlighting how stigma, housing instability and inequitable care continue to shape outcomes.
Creator marketing moves from trend to core channel, Emarketer says
Creator partnerships are no longer optional: 48% of marketers say they’re a must-have.
Courage named creative AOR for Simplii Financial
Courage will now lead creative strategy and integrated campaigns for Simplii Financial, deepening its relationship with CIBC.
Reitmans turns abandoned Toronto subway station into a runway experience
Reitmans’ Spring 2026 subway takeover generated over 33 million social media impressions, turning an abandoned station into a viral fashion moment.
We Are Social names Krisztina Virag MD for Canada after Coby Shuman departure
The Plus Company owned social agency also shakes up US leadership with plans to enhance creative innovation and client growth across North America.
Snapchat launches ad-free creator subscriptions
Fans can now access exclusive snaps and priority replies while creators build recurring revenue in a fully ad-free environment.
Taking a scroll — Week of Feb. 16: This week in the global creator economy
The latest trends, creator moves and platform updates marketers need to know.
The Creator Economy Outlook 2026: Part 3
As the market matures, experts predict where growth, risk and opportunity will emerge next.
Cossette introduces the GOAT (“Greatest Of All Tasters”) for Hostess
The brand is challenging Canadians to guess the flavours of its mystery snack cakes—led by a chaotic, internet-ready goat puppet built for social.
This ‘For Sale’ sign isn’t what it seems: Ronald McDonald House hits the market
Cossette turns Ronald McDonald House Canada into an unexpected property listing to show Canadians the real cost of staying close to a sick child’s hospital care.
Micro-influencers and transparency drive the Canadian influencer market
Ad Standards and Caddle release new research showing micro-influencers are the go-to for product discovery, with authenticity and transparency outweighing celebrity reach in shaping consumer choices.
CMA introduces Social Content and Commerce Committee to support Canadian marketers
The CMA initiative will give Canadian marketers the tools, standards and insights they need to navigate the growing creator economy and social commerce landscape.
Make-A-Wish Canada turns wishes into music with TikTok song
The original track by Montreal-born singer-songwriter Stacey Ryan celebrates the power of wishes for children with critical illnesses, inviting fans to create TikTok content with a branded effect.
5 Questions With… Edwin Chung
From parkour-filming martial artist to a global leader in VFX-driven storytelling, Edwin Chung discusses the shift from influencer to creator, and how he transforms branded content into an art form.
L’Oréal turns “Because You’re Worth It” into a limited-edition hoodie for IWD
The campaign brings the brand’s iconic “Worth It” sweater — worn by celebrities — to Canadians through pop-ups at the Toronto Eaton Centre and Montréal Eaton Centre.
ROM launches March break campaign focused on engaging families
Courage transforms parenting tension into a creative push for attendance, highlighting the payoff of a day well-spent at the Museum.
We are in the era of "trust infrastructure" and AI-powered creator commerce: Ogilvy
Optimized influencer campaigns are now delivering up to $18 for every $1 spent—well above the industry average of $5.78—according to Ogilvy’s 2026 Influencer Trends Report.
Taking a scroll — Week of Feb. 23: This week in the global creator economy
The latest trends, creator moves and platform updates marketers need to know.
BC Cancer Foundation taps Zulu Alpha Kilo for new creative platform
The agency will lead creative direction, visual identity and production for the organization’s 2026 platform, aiming to reflect the scale of its ambition and support patients across the province.
We Are Social Canada’s Krisztina Virag on building “social worlds” and scaling culture-first growth
Newly appointed managing director outlines her vision—from moving brands beyond reactive posts to investing in creators, AI-driven personalization and social commerce.
TD brings Toronto cheers to Florida
A mobile TD billboard brought playoff chants from Canadian fans straight to the Blue Jays in Dunedin, turning spring training into a continuation of last fall’s excitement.
McDonald’s Canada drops NHL Star Sticks meal featuring seven NHL collectibles
Limited-time offer pairs the return of the Hockey Hero Burger, with mini sticks spotlighting some of the league’s biggest names.
Molly Carlson, William Nylander and the rise of the athlete-creator
From Olympic vlogs to behind-the-scenes training content, athletes are turning social platforms into media channels — and giving brands new ways to reach fans.
Toronto Tempo launches Tempo Impact platform, focused on girls’ and women’s health
Ahead of International Women’s Day, the initiative will partner with national organizations to address health disparities affecting women and girls across Canada.
Bleublancrouge names Alex Béland creative director
Béland rejoins the agency where he previously spent time as an art director.
Maple Leaf Foods launches “A Mina Welcome” ahead of Ramadan
The halal brand is rolling out a research-led program designed to help Muslim newcomers navigate their first grocery shop in Canada.
BCAA launches Task Marketplace to make chores disappear – with a little help
The Fantasia-inspired campaign from One23West turns everyday tasks into a magical, chaotic spectacle.
Boston Pizza offers a solution for lunch hour chaos
The campaign from Mekanism positions the casual dining chain as an alternative to fast food, with lunch available in 20 minutes.
KitKat turns the dash into a break in new campaign from Courage
By replacing the everyday dash with the shape of a KitKat bar, the campaign reframes familiar pairings like “9–5” and “YYZ–JFK” as subtle reminders to pause.
Bell turns NHL Trade Deadline into a one-day phone trade-in event
Timed to the NHL Trade Deadline, Bell launched the “Bell Trade-In Deadline” — a one-day promotion offering customers a minimum $500 trade-in value on any phone.
Canada allows TikTok to continue operating after national security review agreement
Ottawa says new data safeguards and oversight measures address security concerns while allowing TikTok to maintain its Canadian operations and support the country’s creator economy.
HomeEquity Bank reframes homeownership as wisdom earned over time
The campaign shows the emotional and financial value Canadians aged 55+ have built through decades of home ownership, positioning home equity as a tool for retirement flexibility.
Publicis Groupe Canada launches social-first agency, Coby Shuman to lead
Shuman joins Publicis to build a social-first team designed to help brands spark culture, engage communities, and create impact across platforms.
Dare Foods takes Whippet cookies national with “Sweet Escape” campaign
The iconic Quebec treat is now for all Canadians, with a playful campaign that turns everyday moments into a pause for the cookie.
Beyond “Give to Gain”: Canadian women in advertising on the real state of equity
Inspired by Charu Srivastava’s critique of the International Women’s Day theme “Give to Gain,” we asked women across Canada’s ad industry to weigh in.
Taking a scroll — Week of March 2: This week in the global creator economy
The latest trends, creator moves and platform updates marketers need to know.
IKEA Canada launches “Kitchen Showroom Showdown”
The five-part YouTube series shows how kitchens can be built on any budget, with expert tips, creative designs and renovation advice.
Hermana Agency names creator Kennedy Rose strategic advisor for new all-women gaming division
The creator-first move positions Hermana to strengthen the bridge between influencers and brands through embedded creator leadership.
Maple Leaf Foods launches Mighty Protein with mid-workout ads
Canadians can now pick up Mighty Protein snacks mid-workout, thanks to a campaign that places products in gyms, running trails and climbing spaces.
What actually proves creator ROI?
Zeinab Sayed, head of measurement at #paid, outlines the benchmarks, brand-lift signals and creative formats that show whether influencer content is truly driving impact.
Olly brings wellness to Torontonians’ commute with “Shower Signals”
The wellness brand launched its first body care line, Olly Body Wash, with an immersive Union Station activation, letting commuters experience mood-boosting fragrances and skin-care benefits.
Taking a scroll — Week of March 9: This week in the global creator economy
The latest trends, creator moves and platform updates marketers need to know.
Canadian Premature Babies Foundation launches “Premature Mother’s Day Calculator”
The tool generates a personalized Mother’s Day date for mums of premature babies, reframing the holiday around their experience.
YouTube teams with FIFA as preferred platform for 2026 World Cup coverage
The partnership spans historic match archives, live highlights and creator-led coverage across Canada, Mexico and the U.S.
Aquamar bets on “Big Fish Energy” with full brand reset
The seafood brand has introduced a new platform and identity aimed at removing friction from seafood prep and standing out amid a school of competitors.
Denny’s Canada launches coast-to-coast “Great Canadian Slams” following rebrand
Denny’s is celebrating Canada’s flavours with a limited-time menu rollout – its first big campaign since Northland Properties’ rebrand of the Canadian chain.
Häagen-Dazs reframes “Can I Buy You a Pint?” with alcohol-free social ritual
The campaign turns a familiar nightlife phrase into an ice cream-led gesture of connection.
International Delight delivers café flavours to Canada’s most remote homes
To mark its 40th anniversary, International Delight brought the brand’s coffee shop flavours directly to Canadians living far from cafés.
Narcity Media launches “Boost” to streamline Instagram story distribution for brands
The platform lets brands launch city-based Instagram Story campaigns in minutes, tapping more than 2,000 creators and everyday users without the usual influencer processes.
Taking a scroll — Week of March 16: This week in the global creator economy
The latest trends, creator moves and platform updates marketers need to know.
Inside Snapchat’s Canadian comeback
New GM Bob Cornwall shares how the platform is bridging the gap between marketers and users, deepening engagement in mature markets, and positioning itself as a core growth engine for Canadian brands.
Neo Financial launches “Get What You’ve Earned”
The company is shifting from product-led marketing to a more emotional, brand-driven approach with its first campaign under the new platform.
AI influencers push creator marketing into a new phase
As brands experiment with digital twins and virtual creators, marketers are weighing the scale and efficiency of AI against the trust and human connection that drive real influence.
RONA turns a pre-project ritual into a spring rallying cry
The “Let’s Get Crackin’” campaign reframes a familiar human behaviour as the starting signal for DIY season, using humour and “Eye of the Tiger.”
Women’s College Hospital Foundation names Zulu Alpha Kilo agency of record
The agency will develop a new brand platform aimed at strengthening donor engagement and advancing the foundation’s equity-focused healthcare mission.
CDSS launches “Love from the Start” to support parents navigating Down syndrome diagnoses
The national awareness initiative features a community-sourced PSA and dedicated online resource aimed at addressing isolation and misinformation from the moment of diagnosis.
TikTok for Business launches “Watch it. Love it. Want it.”
The new global platform signals a shift toward full-funnel marketing within TikTok, where discovery, engagement and conversion increasingly happen in one place.
CASA Mental Health campaign gives toys a voice
“Toy Support Group,” a stop-motion PSA, uses worn-out toys to express the quiet worries of parents navigating children’s mental health challenges.
Canada’s first AI Literacy Day launches to equip Canadians for digital future
The March 27 MediaSmarts initiative aims to help Canadians understand AI, develop critical thinking skills and navigate challenges.
Tech slowdown cools social media momentum, but growth remains robust: WARC
Latest forecast shows global social media ad spend rising in 2026, with Instagram, Facebook and TikTok posting double-digit gains.
ExploreNB launches AI chatbot to streamline trip planning
The new Explora tool, developed with Matador Network’s GuideGeek, delivers personalized itineraries and real-time travel guidance, offering insights into visitor behaviour across New Brunswick.
Taking a scroll — Week of March 23: This week in the global creator economy
The latest trends, creator moves and platform updates marketers need to know.
Confluence Awards crowns first-ever winners, marking milestone for Canada’s creator economy
Canada’s inaugural national creator awards celebrated top talent across multiple categories, spotlighting a new standard for recognizing cultural impact, authenticity and community-driven influence.
Mackenzie Investments builds on “See Things Others Miss” with surreal animated campaign
The latest work shifts the platform from awareness to product consideration, using a high-contrast animated world to simplify complex investment themes and spotlight opportunities others may overlook.
Factor Canada builds performance platform with Jays' Ernie Clement
Timed for the beginning of baseball season, the campaign spotlights routine and consistent nutrition as the foundation of performance.
Adidas Canada partners with Jays to bring "You Got This" platform to baseball
The multi-year deal integrates Adidas' global brand campaign into the Toronto Blue Jays ecosystem, spanning player storytelling, fan engagement and youth development initiatives.
Pinterest brings shoppable inspiration to connected TV with Roku series debut
“Bring My Pinterest to Life” marks the platform’s first move into premium streaming, linking content, commerce and intent data, in a bid to turn inspiration into measurable action.
TikTok Canada rolls out new ad formats aimed at premium video moments
New offerings including Logo Takeover, Prime Time and expanded Pulse aim to help brands own key cultural moments and reach fragmented audiences.
Dentsu X launches “The Creator Catalyst” to turn influencer activity into measurable growth
The new playbook helps brands move beyond one-off campaigns, connecting creators, culture and commerce in a system designed for speed, relevance and performance.
Taking a scroll — Week of March 30: This week in the global creator economy
The latest trends, creator moves and platform updates marketers need to know.
Responsible Gambling Council urges young men to reflect on gambling habits
“Moment of Reflection” uses a short film to spotlight the shift from conscious gambling to automatic behaviour, aiming to help young men recognize early warning signs and take a step back before harm escalates.
Fuse Create names Grant Cleland creative director
The Toronto agency brings on the former King Ursa ECD to lead creative and build on its integrated growth strategy.
Subway Canada partners with Toronto Blue Jays on multi-year national deal
The partnership features in-stadium activations, national contests and integrated broadcast, digital and in-restaurant programming.
TikTok signals Canadian comeback with hiring push and partnership revival
After a government-ordered shutdown threat, the platform is re-establishing its presence with over 30 new roles and renewed cultural partnerships.
KitKat leans into chocolate heist with presidential-style convoy stunt in Toronto
After 12 tonnes of KitKats vanished in Europe, the brand responded with a “security escalation” that turned city streets into a live marketing moment.
PC Financial leans into life’s little wins with “micro-excitement”
The digital-first “Live the Win-Win Life” platform and campaign shows how everyday spending and saving with PC products turns routine moments into rewards.
Samsung Ads Canada introduces new performance tools
With the launch of Optimal Reach and Data+, Samsung Ads Canada is positioning CTV as a performance-driven channel.
From Nutella to maple syrup: everyday brands achieve lift-off on Artemis mission
A floating jar of Nutella, a request for maple syrup, and unexpected brand cameos show how daily life and global brands are being amplified in real time aboard Artemis II.
Taking a scroll — Week of April 6: This week in the global creator economy
The latest trends, creator moves and platform updates marketers need to know.
Tinder taps astrology to spark Gen Z conversations
The social-first “It Starts with a Sign” campaign leans into creator-led storytelling to launch Astrology Mode.
Snapchat and YouTube join Numeris VAM as cross-platform measurement gains momentum
The additions bring more of the Canadian video ecosystem into a single measurement framework.
Jeep leans into quiet capability for Cherokee Hybrid
Shot in Northern Ontario with conservation photojournalist Patricia Homonylo, the “Silent Edition” campaign takes advantage of the SUV’s low-noise performance to capture unstaged wildlife moments.
IG Private Wealth puts integrated planning at the centre in latest campaign push
The campaign uses a Venn diagram to show how wealth strategies intersect for high-net-worth Canadians.
CIBC turns everyday spending into travel moments in “Everyday Elsewhere”
The campaign reframes travel through routine experiences abroad, positioning Aventura rewards as a bridge between everyday purchases at home and discoveries overseas.