Bun Fight: A&W roasts McDonald’s CEO over ‘cringe’ burger post

Why authenticity is the secret sauce: A&W seizes on a cultural moment as the Big Arch promo video becomes a cautionary social media tale.

by Chris Powell

To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to all out content.

Sign In

Trouble signing in?

Reset Password: Click here

Contact Customer Support at

Campaigncanada.support@haymarket.com

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

✓ All the latest local and global industry news

✓ The most inspirational and innovative campaigns

✓ Interviews and opinion from leading industry figures

Subscribe now