The CMO Outlook 2026 - Canada

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It is rare to get a truly honest view of what other CMOs are planning for the year ahead. That's why Campaign Red and the Association of Canadian Advertisers invited senior marketers to anonymously articulate the reality of their roles right now. The result is the CMO 2026 Outlook 2026 Canada report.

Surveying 20 senior marketers, this special market report provides a snapshot of confidence, concern, and real-world decision-making across budgets, geopolitics and technology.

PRICE: CAD $2995

A dangerous gap - why adland can no longer ignore the dramatic changes in Canadian consumers

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More anxious, conservative and status- conscious, Canadian consumer mindsets are changing significantly, new research has found.

Using expert data from Crop Research, this special five-chapter market report examines how well the ad industry really knows the Canadian consumer and explores ways for marketers and agencies to reconnect with their consumers in meaningful ways - not just for the sake of their brands, but maybe even for the sake of the country itself.

PRICE: CAD $2995

Global Awards Rankings 2025

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Campaign Red's Global Awards Rankings 2025 is out now - revealing the most-awarded campaigns, agencies and brands worldwide over the last three years. 

Together with editors from across Campaign's global network, we analysed more than 10,000 award wins across six major schemes to uncover who's consistently winning the hearts of jurors - and why.

Adspend hits a trillion dollars, but clouds are gathering. What next?

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In 2024, adspend reached a trillion dollars for the first time in its history. It's a significant psychological milestone. But while adspend has swelled in the past five years, overall trends in advertising are far less rosy.

In this report, Campaign Red, dives into adspend globally, shows how it breaks down regionally, explores the key factors that will impact the new business market this year, and looks at how marketers are responding to the myriad of challenges.

The end of the 'big six'

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The latest Campaign Red market report unpacks a defining moment for the industry: Omnicom and IPG's planned merger, creating the world's largest advertising group. We assess how this seismic shift is set to redraw the map of global advertising - and how the holding companies really performed in 2024.

REVEALED: Will retail media live up to the hype?

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Is 2025 the year that retail media will rake in more adspend than TV? Many voices in the industry predict it will.

Campaign's report "Will retail media live up to the hype?" delves into the rise of retail media, what the industry needs to understand about the growing medium and the impact it will have on the future of advertising.

The new rules of sponsorship

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Which brands are consumers more likely to buy after the Olympics? Campaign Red's Market Report "The new rules of sponsorship" takes a deep-dive into sports sponsorship.

The report presents the findings of its exclusive global consumer survey conducted in partnership with international research agency Censuswide. More than 3,500 consumers were polled in seven countries pre-and post the 2024 Paris Olympic and Paralympic Games to assess the impact of the global sponsors' strategies.