BMO The Actor The Spoof The Ad
TBWA and BMO moved quickly when the bank brand showed up in Nirvanna The Band The Show The Movie.
Choose Campaign site
Amazon unveils new ad tools at Canadian upfront
“We deliver your audiences. We deliver premium content. And we deliver the precision to make every dollar work harder,” said Amazon Ads Canada’s managing director, Uri Gorodzinsky.
Marketing Hall of Legends welcomes 2026 inductees
Five new Legends push the Hall's membership to 122.
Horizon Media Canada wins Asahi’s Canadian business
The independent agency’s Toronto office has been handling strategy and planning for Asahi USA since last year.
The many faces of Quebec road safety
LG2’s “Today, It's Me” campaign for SAAQ features a new daily “face,” representing the one death that occurs on the province’s roads each day.
Megan Rasmussen to lead growth at Innocean
The former growth director for WPP Media is tasked with leading business development, while elevating the agency’s pitch performance.
The Habs and Heinz “jersey” the opposition
To avoid having fans mess up the “Holy Sweater,” Rethink created “Rival Wipes” from opponents jerseys.
Tubi taps former CBC and TikTok programmer Gave Lindo as new Canadian leader
His hire comes as the free ad-supported streaming service continues to grow, and looks to the creator economy for programming IPs.
The devil is in the shirttails for this thrift store
Grey Canada campaign for The Salvation Army Thrift Store was inspired by a famous monologue from The Devil Wears Prada.
These teddy bears tell a sad story
“Out in the Open” awareness campaign from Public Inc. spotlights sexual violence survivors still seeking support.
Canadian Blood Services embraces the power of giving
New work from Diamond on the “Who’s Saving Who?” platform showcases the good feelings that can accompany being a donor.
Media Experts promotes Emily Furtado to SVP, client business partner
The 13-year employee has been instrumental in both new business wins, and expanded remits.
Horizon Media wins Royal LePage assignment
The agency is leading a digital-first media strategy spanning programmatic, social and OLV.
Bettina Heimrath joins Klick Health
The former Hearts & Science Canada president is joining an agency in the midst of a prolonged run of global success.
Church+State launches course for small marketers
“This is no different than an agency expanding their offerings to include PR or media planning,” said founder Ron Tite
Online fraud created the “Scam Tax”: Report
A new policy brief from Goodbot and Check My Ads says that failing to regulate ad tech and platforms is costly not only for Canadian consumers, but businesses and our economic sovereignty.
ICA introduces Growth Advisory Committee
The six-person group, chaired by King Ursa’s Paulo Salomão, is tasked with helping Canadian agencies become more resilient and competitive.
Sporting Life selects NFA as creative AOR
The goal is to evolve the retailer’s “Where Sports Meets Style” positioning through increased storytelling.
M&M selects LG2 for Quebec marketing
“Mardi & Mercredi,” the first work with its new agency, speaks to the weekday slog of meal preparation.
How Burger King Canada is trying to attain the throne
By overhauling four menu staples with global inspiration, the brand aims to turn "skeptics" into "believers."
Bell Media introduces in-car display ads
New AdSyncs product syncs advertisers’ radio ads with display text and brand logos on in-dash displays.
Ford celebrates 60 years of F-Series dominance in Canada
New work from W+K is running on the automaker’s new global brand platform, “Ready Set Ford.”
Karine Courtemanche and Luke Moore honoured for their CMDC contributions
The media leaders were praised for their “strength, integrity and collaborative spirit” at the CMDC’s annual Media Leaders Dinner.
Pattison bringing influencer content to its transit, airport networks
Partnership with Calgary agency Embold brings the digital and physical worlds together.
The advertising advice that Mark Ritson swears by
The popular marketing professor and consultant delivered a blunt blueprint for better advertising at ThinkTV’s annual conference Wednesday.
Yoplait Liberté Canada selects Touché For media
The win follows a competitive review, and comes as the brand embarks on an “ambitious journey” to accelerate Canadian growth.
Canadian media and advertising: A $22 billion "silent economic giant" that’s under threat
"We are no longer theorizing about disruption—we are documenting the annual erosion of the media and advertising industry’s core infrastructure,” said Canadian Media Means Business project lead Sarah Thompson.
Busch Light Apple goes to town for its Canadian launch
The U.S. sensation arrives in Canada by taking over the Ontario town of Newcastle, the self-proclaimed Apple Capital of Canada.
Pizza Pizza brings back Pre-Rolls for 4/20
The pizza chain has had a retail promotion for pot-smokers’ high holiday since 2019.
Are influencer networks the new TV?
Brand building is still about credibility, authenticity, repetition and, increasingly, that formula is being delivered in the creator ecosystem.
Tims’ cup runneth…in markets across Canada
Campaign from Gut showcases the many roles the country’s most famous coffee plays in Canadians’ lives.
Bettina Heimrath steps down as Hearts & Science president
She has spent the past four years with the agency, calling it “one of the most rewarding parts of my career.”
Boston Pizza calls upon “The Hockey Gods” to end Canada’s Cup curse
The chain’s annual playoff campaign from Mekanism features a trio of puckish “deities,” including Görd, the “God of the Goal Crease.”
Meta to pass Google in digital ad revenue for first time: Emarketer
The big three of Google, Meta and Amazon now account for 62.3% of worldwide digital ad spending.
Toronto Zoo selects Blackjet, True Media as new agency partners
The agencies are tasked with building an integrated strategy and creative platform to drive visits, deepen engagement, and support the Zoo's Guardians of Wild" strategic plan.
Nova Scotia golf resort tees off on Leafs
With golf season arriving in Toronto earlier than usual, Fox Harb’r Resort launched a DOOH campaign promoting a "Rinks to Links" escape package.
ZAK hires Jordan Hamer and Spencer Ryan as ECDs
Founder and creative chairman Zak Mroueh called the duo, partners for the past 15 years, a "creative powerhouse."
How a jersey swap for fans defines Canada Soccer’s new marketing approach
With Italy left out of the World Cup, Italian Canadian fans in Toronto could change their Azzurri blue for Maple Leaf red jerseys.
“Cancer prevention: Now on sale”— turning healthy eating into savings
Tank Worldwide's “Cancer Prevention Discounts” applies savings to produce directly linked to reduced cancer risk.
OMD Canada focuses on performance with new round of appointments
They include the appointment of Diana Walter as chief media officer, and Cindy Si and Victoria Morris as client leader and senior director of investments, respectively.
Canadian marketers say AI is useful—they’re just not sure how and why
New study paints a picture of a technology still coming of age in Canadian marketing.
BHLA promotes Claveau to national president, Matika to MD
“[M]y focus is on deepening senior accountability and ensuring we’re delivering work that drives real impact,” said Claveau.
Does marketing have a knowledge crisis?
A four-country study by Ipsos finds that speed and accountability are rising — but foundational marketing knowledge is not keeping up.
Porter Airlines introduces its first Quebec-specific campaign
It arrives with rival Air Canada under fire for its CEO’s failure to use French when addressing the victims of last week’s fatal runway collision at LaGuardia Airport.
theScore Bet swings into summer with new advertising
Diamond’s newest work on the “Get Into Bet Mode” platform coincides with the Blue Jays’ season opener.
Moosehead launches an out-of-this-world beer
Space Beer is the latest in a series of attention-grabbing, culture-inspired product innovations for the independent brewer.
Former WPP exec Kuiken-Rogers launches video intelligence service
Backed by UB Media owner MMG, Avvivi is designed to provide advertisers and agencies with a “single story” around a target consumer.
ICA launches PRIME to make planning Canadian media easier
The new knowledge hub is designed to make it easier for media planners to evaluate Canadian media sources.
Hellmann’s gives mayo, long a bit player, some main-character energy
Campaign from Edelman Canada wants the condiment to claim its rightful place as a food A-lister.
Marketing in Canada—it’s bigger than you think
Groundbreaking research from Signal49 calculates economic impact at $130.9 billion, driven largely by in-house activity
Pet Planet selects Push Media for creative and media
It is the 10th new business win of the year for the Toronto independent, which now has more than 70 employees across North America.
Ryan Reynolds returns to Tims in a glaze of glory
"Ryan's Signature Donut," the follow-up to last year's "Ryan's Scrambled Eggs," is the latest celebrity collaboration for the coffee-and-donuts chain.
Pizza Hut launches a podcast for bandwagon NHL fans
Created by Leo, “Bandwagon Hockey Coach” explains the basics of the game to those fair-weather fans who only take an interest when the playoffs begin.
Doerr and Bermejo return to ZAK in group CD role
“We had an amazing creative run in our first go-around and we’re thrilled to be back,” says the duo.
Seeing red: How Gut made Tim’s a beacon of hope in a bleak winter
The snowy OOH campaign represents “an observation of a day in the life of Canadians and how Tims just fits into that,” said CMO Hope Bagozzi.
IAB Sweden expels Meta over scam ads, but it’s status quo in Canada
“Advertisers, publishers, platforms, agencies, and technology companies are fully capable of assessing where they invest, who they partner with, and how they respond to changing market conditions,” said IAB Canada president Sonia Carreno.
Madison & Wall upgrades 2026 ad projections
The consultancy is calling for 5.8% growth this year, led by commerce media, social and search.
AndSo wins U.S. assignments, adds creative talent
The Toronto independent has expanded its remit with Rust-Oleum to include the U.S. market, while also adding cleaning products company, Star Brands.
Public's Phil Haid on its first acquisition: "A strategic and opportunistic expansion"
The social impact agency has acquired Boston-based Rocket Social Impact as it looks to grow its U.S. revenue.
Ryan Timms takes over as ICA chair
He succeeds Bev Hammond, and will maintain focus on continuing the association’s ambitious growth agenda.
Esther Benzie to succeed Alison Simpson as CMA head
Her career includes three decades with top marketers including P&G and CIBC, as well as professional development roles.
Children of the Street tells parents to ‘Have the Talk,’ before the manosphere does
New campaign from Will urges parents to begin conversations with their teen boys as misogynistic content is increasingly reaching mainstream social feeds.
Agency acquisitions over the past decade shift from a focus on scale, to transformation
COMvergence has conducted a 10-year analysis of the Canadian mergers and acquisitions market, showing a strategic shift towards companies specializing in technology, data and, more recently, AI.
No Frills debuts the "No Frills Nod" in new brand platform
The "No Frills. Yes Savings" campaign from One23West shows how the discount banner can help Canadians avoid needless extravagances.
Aussie beverage company Remedy selects Cairns Oneil for Canadian push
The agency will help launch the company’s better-for-you soda brand, Soda-ly.
Globe launches new brand platform, “What Shapes Your World?”
It is the publisher’s largest campaign since 2019, and its first with new agency partner VML Canada.
Bun Fight: A&W roasts McDonald’s CEO over ‘cringe’ burger post
Why authenticity is the secret sauce: A&W seizes on a cultural moment as the Big Arch promo video becomes a cautionary social media tale.
Nitsa Staikos joins Omnicom Media as SVP, growth and marketing
Most recently at MLSE, Staikos was named one of Canada’s Most Powerful Women in 2022.
Local broadcasters seek compensation from Meta for using their news content
The group, Local Independent Television Stations, says Meta is using “workarounds, copycat content, and AI-generated material that mimics legitimate journalism” to continue presenting news and information.
Rethink tops Creative Power List again, but Klick Health finishes a strong second
Klick’s award-winning work with KVI Brave Fund and Café Joyeaux propels it into second place overall.
72andSunny hires Adam Reeves as CCO
“We want to give a strong sign that we’re in it to win [in Canada] and the addition of Adam is a strong signal in this direction," said CEO Julien Bissuel
The Globe gets deeper into the game
The new Globe Games is designed to deepen daily engagement, as well as provide additional advertising opportunities.
Campaign Big Global Awards 2026: winners revealed
Courage collects three prizes for its work with Skip and KFC, while Publicis Toronto wins a pair.
Marketing Hall of Legends announces 2026 inductees
Being recognized for their impact on the industry are: John Doig, Elspeth Lynn, Mandeep Malik, Ian Mirlin, and Mark Sherman.
Amazon brings agentic AI ad creator to Canada
Introduced at unBoxed Toronto on Wednesday, Creative Agent is capable of generating professional-quality advertising in hours.
Starcom hires Julia Di Clemente as managing director
The former Cosmo5 leader is returning to the agency where she began her career
Push Media and AXL launch marketing intelligence platform
STRATIS is an agentic AI solution that its founders say has been “built to power the future of marketing.”
How a mistreated monkey led to a marketing opportunity for IKEA
When the story of the Japanese macaque Punch and his IKEA Djungelskog orangutan went viral last week, the retailer quickly swung into action.
M&M Food Market redefines homemade for the modern era
The new “Homemade-ish” brand platform from Lifelong Crush is aimed primarily at on-the-go millennial families.
Brandon Ingram puts Hellmann’s on a poster
The campaign from Edelman features the Toronto Raptors star squaring off against the brand’s “starting five” mayo flavours.
Bell expands with Shopsense AI to turn programming into performance media
The partnership with the content-to-commerce platform is expanding across more programming formats, as well as the Quebec market.
A “Gigantic game of The Sims”: Leger adopts Plus Company’s Smart Persona tool
First introduced last year, it facilitates conversations with AI representations of tailored audience segments.
As Valentine’s Day approaches, Rona is promoting ‘DIT’
Campaign from Courage is promoting couples workshops at select locations
Loblaw and OpenAI to launch PC Express within ChatGPT
The new app will enable consumers to seamlessly shop for groceries within the popular AI service.
Sandra Sanderson to step down as Empire Company CMO
The recipient of the CMA’s Lifetime Achievement Award, and member of the Marketing Hall of Legends, Sanderson has spent seven years with the company in senior marketing roles.
Instacart’s data expansion comes to Canada
Partnership with The Trade Desk enables brands to use the grocery service’s data to target consumers across the open web.
Phoenix returns to the Super Bowl with ‘bikini birds’ for new brand Raven
The digital health provider launched two campaigns from Arrivals+Departures in Sunday’s game, including one for its new women-focused service.
Fuse Create expands PR capabilities, hires Jenn Duggan
The Toronto independent has “built something special,” said Duggan, a PR veteran whose career includes stops at Citizen Relations and Proof Strategies.
Intact puts its Olympic sponsorship on ice
The insurance company is featuring Montreal speed skater William Dandjinous as part of its first Games campaign.
McDonald’s puts Frank's RedHot on...a few things
A campaign from W+K Toronto showcases the QSR brand’s new limited-time partnership with the popular hot sauce brand.
Touché marks 30th anniversary with expanded focus beyond planning and buying
Now part of the expanded Omnicom Media family, the Quebec independent is positioning itself as a “co-pilot” to help clients navigate the turbulent media landscape.
POCAM launches Vancouver chapter
“Our new presence will unlock the relationships, networks, and advocacy our community needs to thrive,” said POCAM co-founder Gavin Barrett.
Polestar selects LG2 for creative
The account change comes as the EV space in Canada appears poised for significant change.
Maple Leaf Foods pushes protein as a performance enhancer
The food company unveils marketing around its new role as the Canadian Olympic Committee’s official protein partner.
NKPR starts new year with new Zellers business and a handful of others
“Zellers 3.0 is a modern, smaller-format department store designed for today’s shopper, and our role is to clearly communicate why this model works,” said NKPR president Natasha Koifman
COMMB and AdClub combine OOH award programs
The newly rejigged Canadian Out-of-Home Awards will debut towards the end of the year.
Felix wants to end Canadian healthcare’s waiting game
Campaign from Hard Work Club focuses on the digital healthcare brand’s ability to quickly match Canadians with a doctor, and receive a treatment plan that’s delivered to their door.
Checkout as a growth engine: Cineplex partners With Rokt
The movie exhibitor will provide “highly relevant” offers to customers during checkout for online movie sales.