Moosehead wants Canadians to think beer this holiday season
New OOH campaign from Conflict is promoting suds in the month of Decembeer.
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Omnicom reveals media leadership team for Canada
Shelley Smit named CEO, Noah Vardon becomes general manager of Omnicom Media Canada, while Cam Reston is leaving the company.
Horizon Media launches principal-based buying arm MX in Canada
The new unit is led by industry veteran Emily Malloy.
A Disney dream takes off in Air Canada holiday spot
The creative documents a young girl’s first journey to Disney World, thanks to the airline’s “Dreams Take Flight” program.
Freddie Freeman is a big hit for SickKids
How the Los Angeles Dodgers star came to star in the hospital foundation’s annual holiday fundraiser.
Bell partners with Loblaw for groundbreaking TV ad measurement
New tool matches Bell’s audience data with Loblaw’s purchase records, providing proof of TV ads’ effectiveness.
Mars Canada brings back Toronto’s beloved holiday windows
The new “Wonders of Mars” display highlights products from across the Mars Snacking portfolio.
Silent grime! Petro-Canada’s carolling ode to dirty cars
Holiday songs and filthy autos come together in a cheeky seasonal stunt.
Kraft Peanut Butter resurrects an old Quebec song for its Bye Bye debut
Created by LG2, “As-Tu Du Beurre De Pinotte” features a funny cultural nod to a 1980s novelty song.
Kraft thinks big for Hockeyville’s 20th anniversary
The Rethink campaign takes viewers on a cross-Canada tour of hockey communities.
Matt DiPaola returns to the agency world with BIMM
DiPaola has shown he understands how agencies grow “by building stronger, more enduring client relationships,” said CEO Mike Da Ponte.
Mosaic launches as Bills’ Canadian AOR with wild posting stunt
The first campaign “hijacked” construction hoardings and “Post No Bills” signs around Toronto.
Globe introduces AI-led contextual ad tool
Working with technology partner Mobian, G&M aims to recover ad dollars lost to overly aggressive brand safety systems.
Quebec Milk Producers and LG2 win Bye Bye 2025
Viewers cast more than 123,000 votes in Quebec’s annual Super Bowl of Advertising, which was won by a spot featuring beloved feminist icon Janette Bertrand.
With Canadians worried about cost of living, McDonald’s lowers prices
The QSR will offer a $5 McValue Meal and a $1 McCafé through the rest of the year.
Planet Fitness uses Hockey Canada sponsorship to promote new year’s health goals
Campaign from Narrative XPR features Team Canada members Natalie Spooner, Emily Clark and Emma Maltais.
Toronto creative launches Playbook for the year ahead
Developed by Jody Orsborn Medina, this year’s Recess Playbook features more than 220 pages of hacks, inspiration and, yes, AI commentary.
Globe and Mail selects VML for creative
The account shift follows a “comprehensive” review process. VML will launch a new brand platform in February.
Foreign media companies dominate Madison and Wall’s top 30 ad sellers
A 23% drop in TV advertising revenue at Corus is indicative of a troubling trend across Canadian media.
Salt XC recruits Gordon Ramsay for U.S. campaign
The new work for I Can’t Believe It’s Not Butter continues the Toronto agency’s push into the U.S.