Moosehead wants Canadians to think beer this holiday season
New OOH campaign from Conflict is promoting suds in the month of Decembeer.
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Omnicom reveals media leadership team for Canada
Shelley Smit named CEO, Noah Vardon becomes general manager of Omnicom Media Canada, while Cam Reston is leaving the company.
Horizon Media launches principal-based buying arm MX in Canada
The new unit is led by industry veteran Emily Malloy.
A Disney dream takes off in Air Canada holiday spot
The creative documents a young girl’s first journey to Disney World, thanks to the airline’s “Dreams Take Flight” program.
Freddie Freeman is a big hit for SickKids
How the Los Angeles Dodgers star came to star in the hospital foundation’s annual holiday fundraiser.
Bell partners with Loblaw for groundbreaking TV ad measurement
New tool matches Bell’s audience data with Loblaw’s purchase records, providing proof of TV ads’ effectiveness.
Mars Canada brings back Toronto’s beloved holiday windows
The new “Wonders of Mars” display highlights products from across the Mars Snacking portfolio.
Silent grime! Petro-Canada’s carolling ode to dirty cars
Holiday songs and filthy autos come together in a cheeky seasonal stunt.
Kraft Peanut Butter resurrects an old Quebec song for its Bye Bye debut
Created by LG2, “As-Tu Du Beurre De Pinotte” features a funny cultural nod to a 1980s novelty song.
Kraft thinks big for Hockeyville’s 20th anniversary
The Rethink campaign takes viewers on a cross-Canada tour of hockey communities.
Matt DiPaola returns to the agency world with BIMM
DiPaola has shown he understands how agencies grow “by building stronger, more enduring client relationships,” said CEO Mike Da Ponte.
Mosaic launches as Bills’ Canadian AOR with wild posting stunt
The first campaign “hijacked” construction hoardings and “Post No Bills” signs around Toronto.
Globe introduces AI-led contextual ad tool
Working with technology partner Mobian, G&M aims to recover ad dollars lost to overly aggressive brand safety systems.
Quebec Milk Producers and LG2 win Bye Bye 2025
Viewers cast more than 123,000 votes in Quebec’s annual Super Bowl of Advertising, which was won by a spot featuring beloved feminist icon Janette Bertrand.
With Canadians worried about cost of living, McDonald’s lowers prices
The QSR will offer a $5 McValue Meal and a $1 McCafé through the rest of the year.
Planet Fitness uses Hockey Canada sponsorship to promote new year’s health goals
Campaign from Narrative XPR features Team Canada members Natalie Spooner, Emily Clark and Emma Maltais.
Toronto creative launches Playbook for the year ahead
Developed by Jody Orsborn Medina, this year’s Recess Playbook features more than 220 pages of hacks, inspiration and, yes, AI commentary.
Globe and Mail selects VML for creative
The account shift follows a “comprehensive” review process. VML will launch a new brand platform in February.
Foreign media companies dominate Madison and Wall’s top 30 ad sellers
A 23% drop in TV advertising revenue at Corus is indicative of a troubling trend across Canadian media.
Salt XC recruits Gordon Ramsay for U.S. campaign
The new work for I Can’t Believe It’s Not Butter continues the Toronto agency’s push into the U.S.
Checkout as a growth engine: Cineplex partners With Rokt
The movie exhibitor will provide “highly relevant” offers to customers during checkout for online movie sales.
COMMB and AdClub combine OOH award programs
The newly rejigged Canadian Out-of-Home Awards will debut towards the end of the year.
NKPR starts new year with new Zellers business and a handful of others
“Zellers 3.0 is a modern, smaller-format department store designed for today’s shopper, and our role is to clearly communicate why this model works,” said NKPR president Natasha Koifman
Felix wants to end Canadian healthcare’s waiting game
Campaign from Hard Work Club focuses on the digital healthcare brand’s ability to quickly match Canadians with a doctor, and receive a treatment plan that’s delivered to their door.
Maple Leaf Foods pushes protein as a performance enhancer
The food company unveils marketing around its new role as the Canadian Olympic Committee’s official protein partner.
Polestar selects LG2 for creative
The account change comes as the EV space in Canada appears poised for significant change.
POCAM launches Vancouver chapter
“Our new presence will unlock the relationships, networks, and advocacy our community needs to thrive,” said POCAM co-founder Gavin Barrett.
Touché marks 30th anniversary with expanded focus beyond planning and buying
Now part of the expanded Omnicom Media family, the Quebec independent is positioning itself as a “co-pilot” to help clients navigate the turbulent media landscape.
McDonald’s puts Frank's RedHot on...a few things
A campaign from W+K Toronto showcases the QSR brand’s new limited-time partnership with the popular hot sauce brand.
Intact puts its Olympic sponsorship on ice
The insurance company is featuring Montreal speed skater William Dandjinous as part of its first Games campaign.
Fuse Create expands PR capabilities, hires Jenn Duggan
The Toronto independent has “built something special,” said Duggan, a PR veteran whose career includes stops at Citizen Relations and Proof Strategies.
Phoenix returns to the Super Bowl with ‘bikini birds’ for new brand Raven
The digital health provider launched two campaigns from Arrivals+Departures in Sunday’s game, including one for its new women-focused service.
Instacart’s data expansion comes to Canada
Partnership with The Trade Desk enables brands to use the grocery service’s data to target consumers across the open web.
Sandra Sanderson to step down as Empire Company CMO
The recipient of the CMA’s Lifetime Achievement Award, and member of the Marketing Hall of Legends, Sanderson has spent seven years with the company in senior marketing roles.
Loblaw and OpenAI to launch PC Express within ChatGPT
The new app will enable consumers to seamlessly shop for groceries within the popular AI service.
As Valentine’s Day approaches, Rona is promoting ‘DIT’
Campaign from Courage is promoting couples workshops at select locations
Bell expands with Shopsense AI to turn programming into performance media
The partnership with the content-to-commerce platform is expanding across more programming formats, as well as the Quebec market.
Brandon Ingram puts Hellmann’s on a poster
The campaign from Edelman features the Toronto Raptors star squaring off against the brand’s “starting five” mayo flavours.
How a mistreated monkey led to a marketing opportunity for IKEA
When the story of the Japanese macaque Punch and his IKEA Djungelskog orangutan went viral last week, the retailer quickly swung into action.
M&M Food Market redefines homemade for the modern era
The new “Homemade-ish” brand platform from Lifelong Crush is aimed primarily at on-the-go millennial families.
A “Gigantic game of The Sims”: Leger adopts Plus Company’s Smart Persona tool
First introduced last year, it facilitates conversations with AI representations of tailored audience segments.
Push Media and AXL launch marketing intelligence platform
STRATIS is an agentic AI solution that its founders say has been “built to power the future of marketing.”
Starcom hires Julia Di Clemente as managing director
The former Cosmo5 leader is returning to the agency where she began her career
Amazon brings agentic AI ad creator to Canada
Introduced at unBoxed Toronto on Wednesday, Creative Agent is capable of generating professional-quality advertising in hours.
Marketing Hall of Legends announces 2026 inductees
Being recognized for their impact on the industry are: John Doig, Elspeth Lynn, Mandeep Malik, Ian Mirlin, and Mark Sherman.
Campaign Big Global Awards 2026: winners revealed
Courage collects three prizes for its work with Skip and KFC, while Publicis Toronto wins a pair.
The Globe gets deeper into the game
The new Globe Games is designed to deepen daily engagement, as well as provide additional advertising opportunities.
72andSunny hires Adam Reeves as CCO
“We want to give a strong sign that we’re in it to win [in Canada] and the addition of Adam is a strong signal in this direction," said CEO Julien Bissuel
Local broadcasters seek compensation from Meta for using their news content
The group, Local Independent Television Stations, says Meta is using “workarounds, copycat content, and AI-generated material that mimics legitimate journalism” to continue presenting news and information.
Rethink tops Creative Power List again, but Klick Health finishes a strong second
Klick’s award-winning work with KVI Brave Fund and Café Joyeaux propels it into second place overall.
Nitsa Staikos joins Omnicom Media as SVP, growth and marketing
Most recently at MLSE, Staikos was named one of Canada’s Most Powerful Women in 2022.
Bun Fight: A&W roasts McDonald’s CEO over ‘cringe’ burger post
Why authenticity is the secret sauce: A&W seizes on a cultural moment as the Big Arch promo video becomes a cautionary social media tale.