Moosehead wants Canadians to think beer this holiday season
New OOH campaign from Conflict is promoting suds in the month of Decembeer.
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Omnicom reveals media leadership team for Canada
Shelley Smit named CEO, Noah Vardon becomes general manager of Omnicom Media Canada, while Cam Reston is leaving the company.
Horizon Media launches principal-based buying arm MX in Canada
The new unit is led by industry veteran Emily Malloy.
A Disney dream takes off in Air Canada holiday spot
The creative documents a young girl’s first journey to Disney World, thanks to the airline’s “Dreams Take Flight” program.
Freddie Freeman is a big hit for SickKids
How the Los Angeles Dodgers star came to star in the hospital foundation’s annual holiday fundraiser.
Bell partners with Loblaw for groundbreaking TV ad measurement
New tool matches Bell’s audience data with Loblaw’s purchase records, providing proof of TV ads’ effectiveness.
Mars Canada brings back Toronto’s beloved holiday windows
The new “Wonders of Mars” display highlights products from across the Mars Snacking portfolio.
Silent grime! Petro-Canada’s carolling ode to dirty cars
Holiday songs and filthy autos come together in a cheeky seasonal stunt.
Kraft Peanut Butter resurrects an old Quebec song for its Bye Bye debut
Created by LG2, “As-Tu Du Beurre De Pinotte” features a funny cultural nod to a 1980s novelty song.
Kraft thinks big for Hockeyville’s 20th anniversary
The Rethink campaign takes viewers on a cross-Canada tour of hockey communities.
Matt DiPaola returns to the agency world with BIMM
DiPaola has shown he understands how agencies grow “by building stronger, more enduring client relationships,” said CEO Mike Da Ponte.
Mosaic launches as Bills’ Canadian AOR with wild posting stunt
The first campaign “hijacked” construction hoardings and “Post No Bills” signs around Toronto.
Globe introduces AI-led contextual ad tool
Working with technology partner Mobian, G&M aims to recover ad dollars lost to overly aggressive brand safety systems.
Quebec Milk Producers and LG2 win Bye Bye 2025
Viewers cast more than 123,000 votes in Quebec’s annual Super Bowl of Advertising, which was won by a spot featuring beloved feminist icon Janette Bertrand.
With Canadians worried about cost of living, McDonald’s lowers prices
The QSR will offer a $5 McValue Meal and a $1 McCafé through the rest of the year.
Planet Fitness uses Hockey Canada sponsorship to promote new year’s health goals
Campaign from Narrative XPR features Team Canada members Natalie Spooner, Emily Clark and Emma Maltais.
Toronto creative launches Playbook for the year ahead
Developed by Jody Orsborn Medina, this year’s Recess Playbook features more than 220 pages of hacks, inspiration and, yes, AI commentary.
Globe and Mail selects VML for creative
The account shift follows a “comprehensive” review process. VML will launch a new brand platform in February.
Foreign media companies dominate Madison and Wall’s top 30 ad sellers
A 23% drop in TV advertising revenue at Corus is indicative of a troubling trend across Canadian media.
Salt XC recruits Gordon Ramsay for U.S. campaign
The new work for I Can’t Believe It’s Not Butter continues the Toronto agency’s push into the U.S.
Checkout as a growth engine: Cineplex partners With Rokt
The movie exhibitor will provide “highly relevant” offers to customers during checkout for online movie sales.
COMMB and AdClub combine OOH award programs
The newly rejigged Canadian Out-of-Home Awards will debut towards the end of the year.
NKPR starts new year with new Zellers business and a handful of others
“Zellers 3.0 is a modern, smaller-format department store designed for today’s shopper, and our role is to clearly communicate why this model works,” said NKPR president Natasha Koifman
Felix wants to end Canadian healthcare’s waiting game
Campaign from Hard Work Club focuses on the digital healthcare brand’s ability to quickly match Canadians with a doctor, and receive a treatment plan that’s delivered to their door.
Maple Leaf Foods pushes protein as a performance enhancer
The food company unveils marketing around its new role as the Canadian Olympic Committee’s official protein partner.
Polestar selects LG2 for creative
The account change comes as the EV space in Canada appears poised for significant change.
POCAM launches Vancouver chapter
“Our new presence will unlock the relationships, networks, and advocacy our community needs to thrive,” said POCAM co-founder Gavin Barrett.
Touché marks 30th anniversary with expanded focus beyond planning and buying
Now part of the expanded Omnicom Media family, the Quebec independent is positioning itself as a “co-pilot” to help clients navigate the turbulent media landscape.
McDonald’s puts Frank's RedHot on...a few things
A campaign from W+K Toronto showcases the QSR brand’s new limited-time partnership with the popular hot sauce brand.
Intact puts its Olympic sponsorship on ice
The insurance company is featuring Montreal speed skater William Dandjinous as part of its first Games campaign.
Fuse Create expands PR capabilities, hires Jenn Duggan
The Toronto independent has “built something special,” said Duggan, a PR veteran whose career includes stops at Citizen Relations and Proof Strategies.
Phoenix returns to the Super Bowl with ‘bikini birds’ for new brand Raven
The digital health provider launched two campaigns from Arrivals+Departures in Sunday’s game, including one for its new women-focused service.
Instacart’s data expansion comes to Canada
Partnership with The Trade Desk enables brands to use the grocery service’s data to target consumers across the open web.
Sandra Sanderson to step down as Empire Company CMO
The recipient of the CMA’s Lifetime Achievement Award, and member of the Marketing Hall of Legends, Sanderson has spent seven years with the company in senior marketing roles.
Loblaw and OpenAI to launch PC Express within ChatGPT
The new app will enable consumers to seamlessly shop for groceries within the popular AI service.
As Valentine’s Day approaches, Rona is promoting ‘DIT’
Campaign from Courage is promoting couples workshops at select locations
Bell expands with Shopsense AI to turn programming into performance media
The partnership with the content-to-commerce platform is expanding across more programming formats, as well as the Quebec market.
Brandon Ingram puts Hellmann’s on a poster
The campaign from Edelman features the Toronto Raptors star squaring off against the brand’s “starting five” mayo flavours.
A “Gigantic game of The Sims”: Leger adopts Plus Company’s Smart Persona tool
First introduced last year, it facilitates conversations with AI representations of tailored audience segments.
How a mistreated monkey led to a marketing opportunity for IKEA
When the story of the Japanese macaque Punch and his IKEA Djungelskog orangutan went viral last week, the retailer quickly swung into action.
M&M Food Market redefines homemade for the modern era
The new “Homemade-ish” brand platform from Lifelong Crush is aimed primarily at on-the-go millennial families.
Amazon brings agentic AI ad creator to Canada
Introduced at unBoxed Toronto on Wednesday, Creative Agent is capable of generating professional-quality advertising in hours.
Marketing Hall of Legends announces 2026 inductees
Being recognized for their impact on the industry are: John Doig, Elspeth Lynn, Mandeep Malik, Ian Mirlin, and Mark Sherman.
Starcom hires Julia Di Clemente as managing director
The former Cosmo5 leader is returning to the agency where she began her career
Push Media and AXL launch marketing intelligence platform
STRATIS is an agentic AI solution that its founders say has been “built to power the future of marketing.”
Campaign Big Global Awards 2026: winners revealed
Courage collects three prizes for its work with Skip and KFC, while Publicis Toronto wins a pair.
The Globe gets deeper into the game
The new Globe Games is designed to deepen daily engagement, as well as provide additional advertising opportunities.
72andSunny hires Adam Reeves as CCO
“We want to give a strong sign that we’re in it to win [in Canada] and the addition of Adam is a strong signal in this direction," said CEO Julien Bissuel
Local broadcasters seek compensation from Meta for using their news content
The group, Local Independent Television Stations, says Meta is using “workarounds, copycat content, and AI-generated material that mimics legitimate journalism” to continue presenting news and information.
Nitsa Staikos joins Omnicom Media as SVP, growth and marketing
Most recently at MLSE, Staikos was named one of Canada’s Most Powerful Women in 2022.
Rethink tops Creative Power List again, but Klick Health finishes a strong second
Klick’s award-winning work with KVI Brave Fund and Café Joyeaux propels it into second place overall.
Bun Fight: A&W roasts McDonald’s CEO over ‘cringe’ burger post
Why authenticity is the secret sauce: A&W seizes on a cultural moment as the Big Arch promo video becomes a cautionary social media tale.
Aussie beverage company Remedy selects Cairns Oneil for Canadian push
The agency will help launch the company’s better-for-you soda brand, Soda-ly.
No Frills debuts the "No Frills Nod" in new brand platform
The "No Frills. Yes Savings" campaign from One23West shows how the discount banner can help Canadians avoid needless extravagances.
Agency acquisitions over the past decade shift from a focus on scale, to transformation
COMvergence has conducted a 10-year analysis of the Canadian mergers and acquisitions market, showing a strategic shift towards companies specializing in technology, data and, more recently, AI.
Children of the Street tells parents to ‘Have the Talk,’ before the manosphere does
New campaign from Will urges parents to begin conversations with their teen boys as misogynistic content is increasingly reaching mainstream social feeds.
Esther Benzie to succeed Alison Simpson as CMA head
Her career includes three decades with top marketers including P&G and CIBC, as well as professional development roles.
Ryan Timms takes over as ICA chair
He succeeds Bev Hammond, and will maintain focus on continuing the association’s ambitious growth agenda.
Globe launches new brand platform, “What Shapes Your World?”
It is the publisher’s largest campaign since 2019, and its first with new agency partner VML Canada.
Public's Phil Haid on its first acquisition: "A strategic and opportunistic expansion"
The social impact agency has acquired Boston-based Rocket Social Impact as it looks to grow its U.S. revenue.
AndSo wins U.S. assignments, adds creative talent
The Toronto independent has expanded its remit with Rust-Oleum to include the U.S. market, while also adding cleaning products company, Star Brands.
Madison & Wall upgrades 2026 ad projections
The consultancy is calling for 5.8% growth this year, led by commerce media, social and search.
IAB Sweden expels Meta over scam ads, but it’s status quo in Canada
“Advertisers, publishers, platforms, agencies, and technology companies are fully capable of assessing where they invest, who they partner with, and how they respond to changing market conditions,” said IAB Canada president Sonia Carreno.
Seeing red: How Gut made Tim’s a beacon of hope in a bleak winter
The snowy OOH campaign represents “an observation of a day in the life of Canadians and how Tims just fits into that,” said CMO Hope Bagozzi.
Doerr and Bermejo return to ZAK in group CD role
“We had an amazing creative run in our first go-around and we’re thrilled to be back,” says the duo.
Ryan Reynolds returns to Tims in a glaze of glory
"Ryan's Signature Donut," the follow-up to last year's "Ryan's Scrambled Eggs," is the latest celebrity collaboration for the coffee-and-donuts chain.
Pizza Hut launches a podcast for bandwagon NHL fans
Created by Leo, “Bandwagon Hockey Coach” explains the basics of the game to those fair-weather fans who only take an interest when the playoffs begin.
Pet Planet selects Push Media for creative and media
It is the 10th new business win of the year for the Toronto independent, which now has more than 70 employees across North America.
Hellmann’s gives mayo, long a bit player, some main-character energy
Campaign from Edelman Canada wants the condiment to claim its rightful place as a food A-lister.
Marketing in Canada—it’s bigger than you think
Groundbreaking research from Signal49 calculates economic impact at $130.9 billion, driven largely by in-house activity
ICA launches PRIME to make planning Canadian media easier
The new knowledge hub is designed to make it easier for media planners to evaluate Canadian media sources.
Former WPP exec Kuiken-Rogers launches video intelligence service
Backed by UB Media owner MMG, Avvivi is designed to provide advertisers and agencies with a “single story” around a target consumer.
theScore Bet swings into summer with new advertising
Diamond’s newest work on the “Get Into Bet Mode” platform coincides with the Blue Jays’ season opener.
Moosehead launches an out-of-this-world beer
Space Beer is the latest in a series of attention-grabbing, culture-inspired product innovations for the independent brewer.
Does marketing have a knowledge crisis?
A four-country study by Ipsos finds that speed and accountability are rising — but foundational marketing knowledge is not keeping up.
Porter Airlines introduces its first Quebec-specific campaign
It arrives with rival Air Canada under fire for its CEO’s failure to use French when addressing the victims of last week’s fatal runway collision at LaGuardia Airport.
BHLA promotes Claveau to national president, Matika to MD
“[M]y focus is on deepening senior accountability and ensuring we’re delivering work that drives real impact,” said Claveau.
Canadian marketers say AI is useful—they’re just not sure how and why
New study paints a picture of a technology still coming of age in Canadian marketing.
“Cancer prevention: Now on sale”— turning healthy eating into savings
Tank Worldwide's “Cancer Prevention Discounts” applies savings to produce directly linked to reduced cancer risk.
OMD Canada focuses on performance with new round of appointments
They include the appointment of Diana Walter as chief media officer, and Cindy Si and Victoria Morris as client leader and senior director of investments, respectively.
ZAK hires Jordan Hamer and Spencer Ryan as ECDs
Founder and creative chairman Zak Mroueh called the duo, partners for the past 15 years, a "creative powerhouse."
How a jersey swap for fans defines Canada Soccer’s new marketing approach
With Italy left out of the World Cup, Italian Canadian fans in Toronto could change their Azzurri blue for Maple Leaf red jerseys.
Toronto Zoo selects Blackjet, True Media as new agency partners
The agencies are tasked with building an integrated strategy and creative platform to drive visits, deepen engagement, and support the Zoo's Guardians of Wild" strategic plan.
Nova Scotia golf resort tees off on Leafs
With golf season arriving in Toronto earlier than usual, Fox Harb’r Resort launched a DOOH campaign promoting a "Rinks to Links" escape package.
Meta to pass Google in digital ad revenue for first time: Emarketer
The big three of Google, Meta and Amazon now account for 62.3% of worldwide digital ad spending.
Boston Pizza calls upon “The Hockey Gods” to end Canada’s Cup curse
The chain’s annual playoff campaign from Mekanism features a trio of puckish “deities,” including Görd, the “God of the Goal Crease.”
Bettina Heimrath steps down as Hearts & Science president
She has spent the past four years with the agency, calling it “one of the most rewarding parts of my career.”
Tims’ cup runneth…in markets across Canada
Campaign from Gut showcases the many roles the country’s most famous coffee plays in Canadians’ lives.
Are influencer networks the new TV?
Brand building is still about credibility, authenticity, repetition and, increasingly, that formula is being delivered in the creator ecosystem.