Why Pizza Hut joined the pizza party discussion on Linkedin
The campaign from Leo Burnett and MSL Group uses LinkedIn-native humour and a retro training-video to reframe pizza parties as a management problem, not a pizza problem.
Choose Campaign site
One23West makes key hire to media team
The addition of Alicia Petralia is part of a larger planto expand media offerings and provide integrated solutions for clients, said CEO Scot Keith
Sushi Shop overhauls brand to fuel next phase of growth
The rebranding from Caserne and Courage reminds consumers of the craft behind the convenience
How Diamond used the algorithm to hack hate
The @HateTags campaign for The Toronto Holocaust Museum used the tricks of hate merchants’ nasty trade against them.
Scene+ fuels up for more growth
A new ad campaign by Bensimon Byrne launches as Shell joins the loyalty program.
Toronto Holocaust Museum fights fire with fire
The “Hate Tags” campaign from Diamond is designed to subvert the spread of online hate.
For Haleon, big goals come from small health assists
The consumer health company's new campaign features Team Canada star Richie Laryea.
"Thankfully, the Nurses Did": BC campaign shares patient POV of nursing shortage
9Letters launches "Ratios Save Lives" campaign for BCNU to connect hospital staffing with patient safety.
A power ballad makes a powerful case for protecting kids online
NFA and the Canadian Centre for Child Protection repurpose Meat Loaf's "I'd Do Anything For Love" to demand new laws to save kids from online sexual violence.
Rick Mercer rants for Canadian entrepreneurs in BDC campaign
Actress Élise Guilbault stars in the French ad to deliver a similarly rousing speech about the importance of building in Canada.
‘It just happened’—Canada Soccer plants a flag on world stage
A new campaign from Diamond captures the country's quiet, unstoppable transformation into a soccer nation — just in time for a home World Cup.
How Labatt rewrote the Michelob Ultra global spot for Canada
With Canada's Jonathan David subbing in for America's Christian Pulisic, and activations from Halifax to Vancouver, Labatt is putting Michelob Ultra Zero at the centre of Canada's World Cup summer.
Steady on: Why TD dumped hype and cliches in new wealth campaign
Leo Toronto abandoned stock-photo optimism in favour of headline-driven creative built around a single brief word: resilience.
Rethink wins Best Indie agency and network at One Show
FCB Canada (TBWA\Canada) also won big for the SickKids Foundation’s “The Count”
Fran Pessagno hired as CEO for Publicis Media Canada
He joins from New York where he was president of Spark Foundry and held global client responsibilities
Big wins in the Big Apple: the Canadian haul from Creativity Week show so far
Both the Clios and ADC Awards have announced their winners with the One Show still to come
Serge Ibaka helps Madri bring “the soul of Madrid” to Toronto
For Madri’s latest campaign, Ibaka helped turn Toronto’s Financial District into a stage for surprise social connection and premium beer sampling.
It’s time for Endy to rise and shine in year two of WNBA sponsorship
As the Toronto Tempo tip off, the Canadian sleep brand positions rest as the secret weapon of elite performance.
Cannes adds eight Canadians to shortlist juries
The new judges bring the total Canadian judge count for Cannes Lions 2026 to 15.
‘Health Yeah,’ inside Maple’s top-to-bottom brand overhaul
The new branding, developed with One23West is meant to be “bold, confident and optimistic,” says marketing VP Natalie Cunningham.
“This season on… Montreal”
New summer tourism campaign by Cossette is inspired by reality TV and the power of “film tourism.”
One of BHLA’s founding five moves to “creative counsel” role
Denise Rossetto, one of Canada’s most respected creative leaders over the past two decades, is stepping away from the agency she co-founded six years ago.
The Hive winding down ad business to focus on experiences
“Field marketing is 80% of our business and growing dramatically,” said founding partner Rick Shaver.
WestJet and Canadian Tire loyalty program takes off
The airline’s addition to CT’s program lets members turn everyday purchases into travel points.
Tourism PEI hopes to score with hockey fans
The campaign by Arrivals + Departures gives iconic PEI moments a playful hockey twist
Maja Neable taking over TD marketing
Neable, who joined TD in early 2024, replaces Tyrrell Schmidt, who has been CMO since mid 2023
Pain BC’s bold campaign speaks directly to trade workers
One23West ditches clinical jargon for grit and humour to help B.C. workers tackle chronic pain.
Ogilvy Canada gets a new chief strategy officer
Andrea Isbester joins from Dentsu, bringing with her a wealth of agency and client side experience.
ACCP warns Canadian marketers about lack of competition in commercial production
“Moving production in-house… creates conflicts of interest, and can compromise the creative quality of brands’ campaigns,” said ACCP president Lee Greenberg
Just six Canadians named to Cannes Lions juries
One jury president brings Canada’s judging presence to seven, matching last year’s total, but down from both 2023 and 2024.
Monks makes key executive hire to strengthen GM partnership
Former Oliver managing partner Christine Benchemam is tasked with overseeing the GM account and building "faster, better, cheaper" client engines.
King Ursa built a Fortnite Island for Takis—then they kept losing on it
The Toronto agency behind the campaign found the game so challenging, it decided to use it to screen creative intern candidates.
KFC and Courage F’d around and found a huge hit with Winnipeg Jets fans
The QSR has reprised the “Kyle F*cking Connor” campaign after a hugely successful debut last year.
Sachi Mukerji stepping away from daily operations at Monsoon to focus on creative
“After nearly fifteen years of growing this agency, I’m returning to what I love most: the creative work,” said Mukerji.
Grupo Bimbo taps King Ursa to bake unified sustainability narrative globally
The mandate is to translate Grupo Bimbo’s "embedded responsibility" into a meaningful consumer narrative, says King Ursa founder Paulo Salomao.
ChangeMakers adds Hirsch and Kim to “create new kinds of value”
The former long-time creative team will focus on innovation and brand strategy, while Ron Smrczek continues to lead the creative department
Plus Company taps Google's Gemini to reimagine agency work
For Cossette’s parent company, AI is "not just a tool, but a strategic partner."
Four Canadian agencies enjoy strong showings on WARC lists
Canada rises from 10th to 8th on the list of Top Countries for Creativity list.
There they grow again: Salt XC takes stake in William Thomas Digital
The move bolsters Salt’s "Agentic AI" capabilities and CRM architecture.
Scotiabank’s John Rocco on AI, agency tensions and the fight for differentiation
In our first "Market Leaders" Q&A, the Scotiabank brand leader explains why differentiation is the hardest job in financial marketing—and why brand and performance must work together.
Stephanie Hurst joins Citizen as president for Canada
“Stephanie not only knows how to build brands, she knows exactly how to run a world-class agency,” said CEO Nick Cowling.
John Rocco: How Scotiabank turned a tagline into a platform
Starting today, Campaign is launching “Market Leaders,” a new series of in-depth Q&As with the visionary leaders defining Canada’s marketing landscape.
A different kind of pillow talk: Sleep Country gets serious about ‘romantasy’
Publicis Toronto and Starcom swap traditional retail spots for a 90-minute "steamy" audiobook designed to help Canadians drift off.
How No Frills used a bag of ‘Korn’ to score at the Super Bowl
The big game creative helped launch a new brand platform, “No Frills yes savings.”
Cossette names new office lead for Toronto
“His appointment underscores the strategic importance of Toronto within Cossette’s national footprint,” said Louis Duchesne, Canadian president for Cossette.
As AI takes off, TD wants to be ‘more human’ again
The new North American platform replaces “Ready for You,” and positions TD as a counterweight to an increasingly automated world.
Tim Hortons celebrates "early risers" in Team Canada ad for Milan
“We created the ad spot to amplify the pride we have in Team Canada and celebrate the special moments where Tims unites the country,” said CMO Hope Bagozzi.
Introducing #TheSocialEdit, our new content vertical
An ongoing exploration of the many ways social media is reshaping today’s advertising landscape.
One23West deepens AI and tech capabilities
Bringing 20 years of experience, Darrin Patey will lead the agency's push into AI-driven solutions and efficiencies.
Petro-Canada roars for Team Canada in Milan
The new campaign from McCann features a powerful bear who’d rather cheer for Team Canada than hibernate.
ICA brings global search consultants to Toronto
The AdForum Worldwide Summit functions as a curated matchmaker, with search consultants introduced to agency leadership
King Ursa wants to go beyond "marketing theatre"
Toronto-based agency brings global thought leaders to one-day event about the future of the industry.
McDonald’s wants consumers to feel the value
The Cossette McValue campaign uses pop culture cues from the 90s and early 2000s: Grimace, Birdie, Hamburglar, and classic Britney Spears.
From one broken dream, another takes flight with Air Canada
TBWA’s “Tyler’s Walk” launches its 2026 Olympic campaign with a powerful story of loss, resilience and national pride.
Production veterans launch ‘Producer U’ to tackle talent crisis
“Without producers, nothing gets made, and yet producers have never been more invisible, misunderstood, or stretched thin,” said co-founder Cynthia Heyd.
Effie Canada names LG2’s Sophie-Annick Vallée and IKEA’s Jonelle Ricketts as co-chairs
“Their leadership comes at a time when effectiveness isn’t just a metric, it’s a business imperative,” said Scott Knox, Effie Canada executive director and CEO of the ICA.
Nissan revives its sinister snowmen for Kicks campaign
A re-envisioning of its 2014 and 2017 spots, the campaign from TBWA features a Nissan vehicle sticking it to the snowmen playing havoc with other vehicles.
HomeEquity Bank moves creative account to Lifelong Crush
The reverse mortgage specialists have enjoyed strong growth, but tapped LLC to “shape the next chapter” of the brand
Rogers commits $50 million to help kids cut back on screen time
The program gets an assist from athletes like the Blue Jays’ George Springer.
TikTok named FIFA’s first “preferred platform” for World Cup
New deal will take fans “behind the curtain and closer to the action than ever before,” said FIFA secretary general Mattias Grafström.
Diamond chosen first overall to build Hockey Canada’s digital foundation
The agency’s digital, sponsorship and AI expertise could help the organization “modernize the overall user experience,” said CFO Stephen Brooks.
How Decathlon makes a point with no returns
Campaign by Rethink reinforces Decathlon’s positioning as a brand that supports customer commitments to a healthy lifestyle.
Wealthsimple is ready for the future… whatever you think that is
The brand’s latest creative features a diverse cast contemplating everything from societal collapse to stripping in a cashless world.
Klick Health and Rethink finish strong on One Club year-end rankings
FCB (RIP) was an easy winner in the overall rankings, thanks to Spotify’s “Spreadbeats” campaign
Google uses Telus critters to push Pixel 10
The campaign by Google agency Cossette uses natural evolution as a metaphor for changing phones—enhanced by AI.
Oh what a naughty year it was
ZGM satirizes some of the year’s biggest misdeeds—from the Epstein List to tearing down the East Wing—for its annual holiday card.
WestJet works with Ronald McDonald House for annual Christmas Miracle
This year’s campaign saw 600 families receive gifts from the airline, along with one extra-special delivery.
AI, tariffs, and a dose of pragmatism: Canada’s first-ever CMO outlook report
Despite challenges, Canadian marketers are cautiously optimistic about the year ahead.
How Scotiabank’s new brand campaign is inspired by a rude question
For Rethink, the best answer to ‘What do you make?’ is a full and rich life.
Shari Walczak named president of Humanise Toronto
Her promotion follows other recent moves to grow the Humanise presence in English Canada.
Campaign brings back Agency of the Year, bigger and better
After a successful debut, the program has been expanded to include three of Campaign’s popular global awards shows.
Bryan Kane named CEO for new Omnicom Advertising Canada
FCB folded into TBWA Canada; Eve Rémillard Larose and Ryan Timms leaving the new Omnicom
Omnicom reveals media leadership team for Canada
Shelley Smit named CEO, Noah Vardon becomes general manager of Omnicom Media Canada, while Cam Reston is leaving the company.