Omnicom reveals media leadership team for Canada
Shelley Smit named CEO, Noah Vardon becomes general manager of Omnicom Media Canada, while Cam Reston is leaving the company.
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Bryan Kane named CEO for new Omnicom Advertising Canada
FCB folded into TBWA Canada; Eve Rémillard Larose and Ryan Timms leaving the new Omnicom
Campaign brings back Agency of the Year, bigger and better
After a successful debut, the program has been expanded to include three of Campaign’s popular global awards shows.
Shari Walczak named president of Humanise Toronto
Her promotion follows other recent moves to grow the Humanise presence in English Canada.
AI, tariffs, and a dose of pragmatism: Canada’s first-ever CMO outlook report
Despite challenges, Canadian marketers are cautiously optimistic about the year ahead.
How Scotiabank’s new brand campaign is inspired by a rude question
For Rethink, the best answer to ‘What do you make?’ is a full and rich life.
WestJet works with Ronald McDonald House for annual Christmas Miracle
This year’s campaign saw 600 families receive gifts from the airline, along with one extra-special delivery.
Oh what a naughty year it was
ZGM satirizes some of the year’s biggest misdeeds—from the Epstein List to tearing down the East Wing—for its annual holiday card.
Google uses Telus critters to push Pixel 10
The campaign by Google agency Cossette uses natural evolution as a metaphor for changing phones—enhanced by AI.
Klick Health and Rethink finish strong on One Club year-end rankings
FCB (RIP) was an easy winner in the overall rankings, thanks to Spotify’s “Spreadbeats” campaign
Wealthsimple is ready for the future… whatever you think that is
The brand’s latest creative features a diverse cast contemplating everything from societal collapse to stripping in a cashless world.
How Decathlon makes a point with no returns
Campaign by Rethink reinforces Decathlon’s positioning as a brand that supports customer commitments to a healthy lifestyle.
Diamond chosen first overall to build Hockey Canada’s digital foundation
The agency’s digital, sponsorship and AI expertise could help the organization “modernize the overall user experience,” said CFO Stephen Brooks.
Rogers commits $50 million to help kids cut back on screen time
The program gets an assist from athletes like the Blue Jays’ George Springer.
TikTok named FIFA’s first “preferred platform” for World Cup
New deal will take fans “behind the curtain and closer to the action than ever before,” said FIFA secretary general Mattias Grafström.
HomeEquity Bank moves creative account to Lifelong Crush
The reverse mortgage specialists have enjoyed strong growth, but tapped LLC to “shape the next chapter” of the brand
Nissan revives its sinister snowmen for Kicks campaign
A re-envisioning of its 2014 and 2017 spots, the campaign from TBWA features a Nissan vehicle sticking it to the snowmen playing havoc with other vehicles.
Effie Canada names LG2’s Sophie-Annick Vallée and IKEA’s Jonelle Ricketts as co-chairs
“Their leadership comes at a time when effectiveness isn’t just a metric, it’s a business imperative,” said Scott Knox, Effie Canada executive director and CEO of the ICA.
Production veterans launch ‘Producer U’ to tackle talent crisis
“Without producers, nothing gets made, and yet producers have never been more invisible, misunderstood, or stretched thin,” said co-founder Cynthia Heyd.