Omnicom reveals media leadership team for Canada
Shelley Smit named CEO, Noah Vardon becomes general manager of Omnicom Media Canada, while Cam Reston is leaving the company.
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Bryan Kane named CEO for new Omnicom Advertising Canada
FCB folded into TBWA Canada; Eve Rémillard Larose and Ryan Timms leaving the new Omnicom
Campaign brings back Agency of the Year, bigger and better
After a successful debut, the program has been expanded to include three of Campaign’s popular global awards shows.
Shari Walczak named president of Humanise Toronto
Her promotion follows other recent moves to grow the Humanise presence in English Canada.
AI, tariffs, and a dose of pragmatism: Canada’s first-ever CMO outlook report
Despite challenges, Canadian marketers are cautiously optimistic about the year ahead.
How Scotiabank’s new brand campaign is inspired by a rude question
For Rethink, the best answer to ‘What do you make?’ is a full and rich life.
WestJet works with Ronald McDonald House for annual Christmas Miracle
This year’s campaign saw 600 families receive gifts from the airline, along with one extra-special delivery.
Oh what a naughty year it was
ZGM satirizes some of the year’s biggest misdeeds—from the Epstein List to tearing down the East Wing—for its annual holiday card.
Google uses Telus critters to push Pixel 10
The campaign by Google agency Cossette uses natural evolution as a metaphor for changing phones—enhanced by AI.
Klick Health and Rethink finish strong on One Club year-end rankings
FCB (RIP) was an easy winner in the overall rankings, thanks to Spotify’s “Spreadbeats” campaign
Wealthsimple is ready for the future… whatever you think that is
The brand’s latest creative features a diverse cast contemplating everything from societal collapse to stripping in a cashless world.
How Decathlon makes a point with no returns
Campaign by Rethink reinforces Decathlon’s positioning as a brand that supports customer commitments to a healthy lifestyle.
Diamond chosen first overall to build Hockey Canada’s digital foundation
The agency’s digital, sponsorship and AI expertise could help the organization “modernize the overall user experience,” said CFO Stephen Brooks.
TikTok named FIFA’s first “preferred platform” for World Cup
New deal will take fans “behind the curtain and closer to the action than ever before,” said FIFA secretary general Mattias Grafström.
Rogers commits $50 million to help kids cut back on screen time
The program gets an assist from athletes like the Blue Jays’ George Springer.
HomeEquity Bank moves creative account to Lifelong Crush
The reverse mortgage specialists have enjoyed strong growth, but tapped LLC to “shape the next chapter” of the brand
Nissan revives its sinister snowmen for Kicks campaign
A re-envisioning of its 2014 and 2017 spots, the campaign from TBWA features a Nissan vehicle sticking it to the snowmen playing havoc with other vehicles.
Effie Canada names LG2’s Sophie-Annick Vallée and IKEA’s Jonelle Ricketts as co-chairs
“Their leadership comes at a time when effectiveness isn’t just a metric, it’s a business imperative,” said Scott Knox, Effie Canada executive director and CEO of the ICA.
Production veterans launch ‘Producer U’ to tackle talent crisis
“Without producers, nothing gets made, and yet producers have never been more invisible, misunderstood, or stretched thin,” said co-founder Cynthia Heyd.
From one broken dream, another takes flight with Air Canada
TBWA’s “Tyler’s Walk” launches its 2026 Olympic campaign with a powerful story of loss, resilience and national pride.
McDonald’s wants consumers to feel the value
The Cossette McValue campaign uses pop culture cues from the 90s and early 2000s: Grimace, Birdie, Hamburglar, and classic Britney Spears.
King Ursa wants to go beyond "marketing theatre"
Toronto-based agency brings global thought leaders to one-day event about the future of the industry.
ICA brings global search consultants to Toronto
The AdForum Worldwide Summit functions as a curated matchmaker, with search consultants introduced to agency leadership
Petro-Canada roars for Team Canada in Milan
The new campaign from McCann features a powerful bear who’d rather cheer for Team Canada than hibernate.
One23West deepens AI and tech capabilities
Bringing 20 years of experience, Darrin Patey will lead the agency's push into AI-driven solutions and efficiencies.
Introducing #TheSocialEdit, our new content vertical
An ongoing exploration of the many ways social media is reshaping today’s advertising landscape.
Tim Hortons celebrates "early risers" in Team Canada ad for Milan
“We created the ad spot to amplify the pride we have in Team Canada and celebrate the special moments where Tims unites the country,” said CMO Hope Bagozzi.
As AI takes off, TD wants to be ‘more human’ again
The new North American platform replaces “Ready for You,” and positions TD as a counterweight to an increasingly automated world.
Cossette names new office lead for Toronto
“His appointment underscores the strategic importance of Toronto within Cossette’s national footprint,” said Louis Duchesne, Canadian president for Cossette.
How No Frills used a bag of ‘Korn’ to score at the Super Bowl
The big game creative helped launch a new brand platform, “No Frills yes savings.”
A different kind of pillow talk: Sleep Country gets serious about ‘romantasy’
Publicis Toronto and Starcom swap traditional retail spots for a 90-minute "steamy" audiobook designed to help Canadians drift off.
Stephanie Hurst joins Citizen as president for Canada
“Stephanie not only knows how to build brands, she knows exactly how to run a world-class agency,” said CEO Nick Cowling.
John Rocco: How Scotiabank turned a tagline into a platform
Starting today, Campaign is launching “Market Leaders,” a new series of in-depth Q&As with the visionary leaders defining Canada’s marketing landscape.
Scotiabank’s John Rocco on AI, agency tensions and the fight for differentiation
In our first "Market Leaders" Q&A, the Scotiabank brand leader explains why differentiation is the hardest job in financial marketing—and why brand and performance must work together.
There they grow again: Salt XC takes stake in William Thomas Digital
The move bolsters Salt’s "Agentic AI" capabilities and CRM architecture.