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The Information
The new rules of sponsorship
The Information
Campaign Red's latest market report out now.
Exclusive: Is sports sponsorship actually effective? Our global survey reveals all
The Information
Campaign Red's latest market report out now.
Air Canada win boosts Initiative up the new-business rankings
The Information
The Knowledge
Meanwhile, several agencies in the top 10 swap places.
Global indie media rankings: PMG and Cossette Media lead Q1 2024 new-biz league
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Wins in the US contributed the most to global indie success.
The account shake-ups offering opportunities for savvy Canadian agencies
The Information
CMO churn, rising media costs and cost-led restructuring are driving new business and providing opportunities for Canada's most agile agencies, but they will need to contend with the pressures on locally produced creative work.