US agencies dominate the penultimate rankings for the year.
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Reckitt account switch pushes Zenith down rankings but Publicis stays ahead of holdcos
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Initiative maintains first place in the individual agency rankings.
Spark Foundry, Labelium and Media Experts top December Canada rankings
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Meanwhile, Tam-Tam\TBWA enters the table.
State of the Nation Part Three (b): Influencers, AI, and the future of traditional media
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In our final instalment, we asked marketing leaders to give us their thoughts on topics including the importance of influencers; whether traditional media is still relevant, and the impact of social commerce on brick-and-mortar retail.
State of the Nation Part Three: DEI, next-gen talent, and the future of purpose-led marketing
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While Canadian competitiveness and AI were the featured topics of Pts I and II of our State of the Nation report, marketers and their agencies are dealing with a number of impactful dynamics that are reshaping the industry. We'll explore those in parts 3a and 3b.
State of the Nation Part Two: It's all about the AI
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While it was the overwhelming selection of survey respondents when asked about forces of change in the year ahead, the economy and talent also earned consideration.
Omnicom/IPG: How the merger will reshape the competition
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Campaign Red examines how a merged Omnicom/IPG compares to the remaining "big four".
State of the Nation Part One: Canada - G7 heavy hitter, or tier two advertising nation?
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Respondents to our first State of the Nation survey agree that Canada boasts incredible talent and thinking, but what's holding us back is a tendency to be both risk-averse while politely waiting for validation.
Horizon Media tops global indie rankings
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Medialabs surges into global indie league after big wins