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VCCP tops 2025 global creative league amid tough competition from Publicis

Meanwhile, Campaign Red lists the key creative wins reported globally last year.

Initiative leads the preliminary 2025 global media league

Publicis Groupe shops make up the rest of the top five.

How K-pop rewired global brand marketing

What is the secret to K-culture's staying power internationally?

Revealed: How marketers rate their media and creative agencies

Effectiveness, efficiency and AI capabilities – how do agencies measure up?

Brainlabs boosts new-business billings but Horizon Media leads indie rankings

US agencies dominate the penultimate rankings for the year.

Reckitt account switch pushes Zenith down rankings but Publicis stays ahead of holdcos

Initiative maintains first place in the individual agency rankings.

CMO Outlook 2026: Marketing spend is up, but confidence is down

Spark Foundry, Labelium and Media Experts top December Canada rankings

Meanwhile, Tam-Tam\TBWA enters the table.

State of the Nation Part Three (b): Influencers, AI, and the future of traditional media

In our final instalment, we asked marketing leaders to give us their thoughts on topics including the importance of influencers; whether traditional media is still relevant, and the impact of social commerce on brick-and-mortar retail.

State of the Nation Part Three: DEI, next-gen talent, and the future of purpose-led marketing

While Canadian competitiveness and AI were the featured topics of Pts I and II of our State of the Nation report, marketers and their agencies are dealing with a number of impactful dynamics that are reshaping the industry. We'll explore those in parts 3a and 3b.

State of the Nation Part Two: It's all about the AI

While it was the overwhelming selection of survey respondents when asked about forces of change in the year ahead, the economy and talent also earned consideration.

Omnicom/IPG: How the merger will reshape the competition

Campaign Red examines how a merged Omnicom/IPG compares to the remaining "big four".

State of the Nation Part One: Canada - G7 heavy hitter, or tier two advertising nation?

Respondents to our first State of the Nation survey agree that Canada boasts incredible talent and thinking, but what's holding us back is a tendency to be both risk-averse while politely waiting for validation.

Horizon Media tops global indie rankings

Medialabs surges into global indie league after big wins

Finalized H1 2025 figures: new-business dropped in Canada amid key L'Oréal win

Meanwhile, Publicis creates bespoke team for Mars account.

Do bespoke network teams actually work?

The rise of single-client units, their promise of efficiency, and the risk of staff churn and creative stagnation.

Front-runner extends lead in November global media rankings

Meanwhile, two agencies, Hearts & Science and Infinite Roar, enter the top 20.

Initiative leaps into top five as Spark Foundry holds firm in November Canada rankings

On the holding company level, IPG edges out Omnicom ahead of imminent merger.

VCCP takes the top spot from Leo in Q3 global new-business rankings

Three new agencies enter the league.

William Hill win propels UK agency into indie rankings

Notorious Communications entered the October rankings after being appointed to William Hill's media buying and planning account.

Initiative snatches top spot in October global rankings as rivals close in

Dentsu X and Known join the league as established players make moves.

Spark Foundry leaps to top spot in October Canada rankings

Initiative and Mekanism climb, newcomers Glassroom and Espace M enter the table, while Publicis Groupe maintains its holding company lead.

THE BIG CHALLENGE: Can agencies change pricing models to reflect their true value?

UK media agency surges in global indie league as top five hold ground

The Specialist Works jumped up the September rankings after becoming Lebara's agency of record.

Initiative and Dialekta make debut in September Canada rankings

Meanwhile, Labelium and Media Experts continue to hold top spots

Labelium, OMD, Hearts & Science enter August Canada rankings

Meanwhile, existing agencies make gains further down the table.

Media Experts tops July Canadian rankings with L'Oréal win

The gain deepens IPG's momentum and intensifies pressure on WPP, which had held the business for over a decade.

PHD joins top 3 in otherwise steady June for Canadian media agency rankings

Publicis and Spark Foundry held the top spots, while PHD and Media Experts entered the list with wins from Burger King and Pizza Pizza.

Publicis leads Canada's May media agency rankings as other shops ride momentum from earlier wins

Spark Foundry and Cossette also post strong showings; indie and regional players make modest gains.

Publicis dominates latest global media new-business standings

Meanwhile, 13 new agencies join the top 20.

Publicis dominates April North American media agency rankings

Omnicom trails far behind in a quiet period for new-business activity.

EssenceMediacom breaks $100m mark in year's first global new-business rankings

Spark Foundry, which ranks third, picked up the Canadian Kimberly-Clark assignment.

Adland has the power to influence social media but who can tame it?

Which media agency topped Canada's 2024 rankings? See the final list.

Indie agencies held their own, claiming nearly half of the top 20 spots.

Which agency topped the global creative new-biz rankings in 2024?

Plus intermediaries weigh in on the level of global activity and AI in pitches.

Cossette Media on the rise in global indie league

Reshuffle at the top pushes PMG and the7stars down the rankings.

Cossette Media climbs to second after Rona win, overtaking Starcom

The home improvement win boosts Cossette's standing in Canadian retail

Tata Motors win pushes Omnicom Media Group into top five of global new business

Meanwhile, Cossette enters the rankings at #30 after winning Rona.

Global creative rankings: Digitas leads new-business league in first half of 2024

Digitas leads first global creative rankings for 2024, while WPP shops land fifth and sixth position.

Saatchi & Saatchi rises to top of global creative rankings

New entries shift others down the table.

Omnicom, WPP and Publicis shops vie for top spots in global media ranking

Meanwhile, four new agencies enter the top 20.

Brainlabs jumps 50 places in indie rankings after $32m win

Meanwhile, Horizon Media maintained its lead for the second month in a row.

PMG triumphs in indie November rankings following Petco win

Bountiful Cow enters global indie league as PMG takes top spot, while previous frontrunner Horizon Media drops to 17th.

Video-on-demand: marketers want more audience

With Amazon Prime having joined the pack of ad-tier streamers, marketers from across the globe reveal how far video on demand will shake up their strategy in the next year - and where it needs to improve.

Purpose-led marketing - still in favour?

Some say adland is saturated with purpose-led work, but for others, it still has an important role. CMOs from across the globe share whether and why the popularity of purpose-led ads is on the wane.

Omnicom Media Group charges ahead in media billing rankings with Amazon win

Meanwhile, EssenceMediacom maintains its lead.

How trench foot and grizzly bear encounters can prepare you for new business pitches

Pitching for new business can be crushing, says Angus Tucker. "But if you want to feel something deep and lasting for a place and its people, there ain't nothing like a pitch."

Air Canada win boosts Initiative up the new-business rankings

The Information

Meanwhile, several agencies in the top 10 swap places.

EssenceMediacom maintains new business lead with Government of Canada win

It's among a series of account wins that includes Loblaw Companies and London Drugs.

How a group of Canadians have elevated the creative game at Edelman

Led by Toronto-based global CCO Judy John and global ECD Andrew Simon, the world's largest PR shop has incorporated creative thinking into its PR product, with standout results.