As Corus Entertainment prepares to unveil its 2026 Upfronts, senior vice president of media solutions and sales Christopher Mercer explains why we’re entering a new era of audience reach, and what planners need to do differently
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Why the old rules of TV reach no longer apply
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Tactics and Takeaways
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Tactics and Takeaways is the latest trend report from Globe Content Studio, part of Globe Media Group, the advertising arm of The Globe and Mail, Canada's foremost news media company.
Samsung Ads Canada introduces two new performance tools
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In a TV landscape where reach is harder to secure and prove, Samsung Ad introduces two new tools aimed at uncovering new audiences and cutting waste.
Video: Dairy Queen shows why shared entertainment, values and interest fuel connection
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In the second of our three-part ‘Age is Just a Number’ series with Amazon Ads Canada, we spoke to Canadians and DQ to unpack how shared interests – such as the love for entertainment – superpowered the brand’s recent campaigns
From Toronto streets to TD’s strategy: community is the real connector
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In the first of a three-part series, a recent Amazon Ads report comes to life when Canadians and TD reveal the same truth: brands get further when they connect with communities, not generations.
Get ahead for 2026: explore what makes a winning entry
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The Global Best of the Best Effie Awards are open each year for those who have won a Gold or Grand in their national and/or regional competitions
The authenticity advantage: How to win with Canada's Gen Z and Millennials
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'The Snapchat Generation' of 13-to-34-year-olds are redefining the rules of digital engagement and connection. So how can marketers meet them where they are? Snapchat's Heather Robertson explains.
QUICK SURVEY: What do you think of Amazon Ads Canada?
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How do you rate Amazon Ads Canada? Tell us for a chance to win a $200 Amazon gift card!
Holiday-ready: how to crack peak season performance
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The holiday season is a commercial juggernaut. Campaign asks Canadian marketers and media leaders how they're crafting campaigns that connect creativity, data and media to win during the most competitive quarter of the year.
How Hyundai won over hockey fans by leaning into live moments on Prime Video
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Campaign Canada speaks to Hyundai Auto Canada's marketing director, Christine Smith, and Innocean's VP of client services, Mark Pileggi, about how the brand blended seamlessly into Prime Video's NHL coverage to connect with engaged Canadian fans
How Pet Valu fetched attention with Amazon Ads
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Following Amazon's inaugural Canadian Upfront, Campaign Canada speaks with Idan Driman, VP of marketing at Pet Valu, and Marty Vapsva, strategy director at True Media, to discuss how they created a Fire TV and Prime Video ad which felt both organic to the mediums and the pet lovers it was made for
Why the world's most effective campaigns share one vital trait
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The winners of the 2024 Best of the Best Effies prove that marketing effectiveness isn't about budget, fame or size. From scrappy challengers to global icons, the brands behind the world's most effective marketing begin with effectiveness: they live it, breathe it and build from it..
Eos and Mischief @ No Fixed Address scoop top Effie for world's most effective campaign
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Twelve campaigns revealed as Global Grand Effie winners
Effie reveals 58 contenders for global effectiveness title
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Winners of the Global Grand Effies, including top prize the Iridium Effie, to be announced later this month
Staying true while keeping up: Content marketing trends 2025
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Fresh insights from The Globe and Mail's content marketing division reveal how brands can embrace trends without losing their identity
Reasons to stay: how to stem the digital marketing churn
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Is pay the biggest motivator for switching jobs in digital marketing? A new Digital Marketing Sector Council survey throws new light on the sector's resourcing challenges. We talk to employer Lindsay Richmond about how best to tackle the issues it uncovers.
How Meta's new Generative AI tools can deliver seasonal success for advertisers and brands
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Automation and AI are revolutionizing the way campaigns are run, bringing greater scale, better targeting and more efficiencies