A recent Amazon Ads report comes to life as Canadians and TD reveal the same truth: brands get further when they connect with communities, not generations.

The Global Best of the Best Effie Awards are open each year for those who have won a Gold or Grand in their national and/or regional competitions

'The Snapchat Generation' of 13-to-34-year-olds are redefining the rules of digital engagement and connection. So how can marketers meet them where they are? Snapchat's Heather Robertson explains.

How do you rate Amazon Ads Canada? Tell us for a chance to win a $200 Amazon gift card!

The holiday season is a commercial juggernaut. Campaign asks Canadian marketers and media leaders how they're crafting campaigns that connect creativity, data and media to win during the most competitive quarter of the year.

Campaign Canada speaks to Hyundai Auto Canada's marketing director, Christine Smith, and Innocean's VP of client services, Mark Pileggi, about how the brand blended seamlessly into Prime Video's NHL coverage to connect with engaged Canadian fans

Following Amazon's inaugural Canadian Upfront, Campaign Canada speaks with Idan Driman, VP of marketing at Pet Valu, and Marty Vapsva, strategy director at True Media, to discuss how they created a Fire TV and Prime Video ad which felt both organic to the mediums and the pet lovers it was made for

The winners of the 2024 Best of the Best Effies prove that marketing effectiveness isn't about budget, fame or size. From scrappy challengers to global icons, the brands behind the world's most effective marketing begin with effectiveness: they live it, breathe it and build from it..

Twelve campaigns revealed as Global Grand Effie winners

Winners of the Global Grand Effies, including top prize the Iridium Effie, to be announced later this month

Fresh insights from The Globe and Mail's content marketing division reveal how brands can embrace trends without losing their identity

Is pay the biggest motivator for switching jobs in digital marketing? A new Digital Marketing Sector Council survey throws new light on the sector's resourcing challenges. We talk to employer Lindsay Richmond about how best to tackle the issues it uncovers.

Automation and AI are revolutionizing the way campaigns are run, bringing greater scale, better targeting and more efficiencies

Programmatic DOOH is evolving further and faster due to tech advances and greater adoption. We talk to industry experts excited by its future.

Huge media organizations that succeed know their audiences - they know what resonates. So when one launches two lifestyle brands, it's worth paying attention: what was the thinking behind these launches? What is the insight? We spoke to Corus' Co-CEO Troy Reeb about their new networks and here's what we learned …

Havas' Meaningful Brands global report demonstrates how brands can meet shifting consumer expectations

Amazon Ads' latest innovation for advertisers, Prime Video ads, is dedicated to helping advertisers create meaningful connections with customers, and drive business growth. Here's how you can make the most of it.

Laurence Green is one of several speakers who will speak to the state of effectiveness in Canada at the ICA's upcoming Canadian Marketing Effectiveness Summit.

Here's where we take a closer look at the streaming TV opportunities, reveal new research insights into consumer trends on the path to purchase, and get the reaction from brands who have jumped into the stream

TikTok has advice for film studios clamoring to take advantage of its high movie-goer engagement

The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalized version of its 'A Symphony of Lights' attraction.

Amazon's new Prime Video Ads can help advertisers uncover the marketing Holy Grail of reach and engagement. Exclusive research reveals what advertisers think.

Insights from a recent gathering of industry leaders on the future of digital advertising

Campaign used its launch in Canada to bring together a panel of digital ad experts to explore the new opportunities for advertising on premium streaming services.

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The Toronto-based performance media consultancy is celebrating its 10th year with an awards show win, and a place on Canada's fastest-growing companies list.

Pinterest is an inspiration platform where users view video ads to turn ideas into actions.

The city will vote on a new plan that will deliver a multi-dimensional hub to produce unique experiences, activations and events.

Things are looking up for 2021, but most firms will need a true financial planning partner to steer through the rough waters ahead.

The company's first-ever virtual event will feature Amber Mac, Twitter's Laura Pearce and NASA software engineer Ben Feist.

With interest in the CM on the rise, we spoke to Canadian marketers about why they're behind the program.

People of different ages, races, genders etc. all process information and perceive truth differently, says neuroscience expert Kevin Keane.

ICA unveils new commemorative trophy holder for anyone who wins an Effie, Lion, One Show and Clio in the same year.

Popular marketing expert Mark Ritson's advice on how to produce the most effective marketing, based on his analysis of Effie winners.

Plus, why he's thrilled by the rise of boutique shops, and why ADCC judging felt like 'going on a bit of a holiday.'

'Brands are willing to take risks because they're seeing audiences respond,' says Edelman L.A.'s director of creative strategy.

The Message talks with some members of the all-world jury for this year's Directions.

The future of wealth will be unevenly distributed, increasingly female, and socially conscious.