Effie reveals 58 contenders for global effectiveness title

Effie Worldwide has named 58 marketing campaigns from across the world as Global Grand Contenders in its 2024 Global Best of the Best Effie Awards.

The work that made it to the finals was selected from a pool of submissions consisting of Gold and Grand Effie winners from more than 55 local and regional Effie competitions, first held in 2023 and now vying for global recognition. 

The Global Best of the Best Effie Awards celebrate the very best in marketing globally across diverse markets, categories and objectives.

All entries have undergone rigorous review by a jury of senior marketers from across the world, with selection based on analysis of every step of the marketing process - from defining the challenge and insight to creative execution and ultimately the tangible results achieved.

The full list of 2024 Global Grand Contenders is here.

The US, Brazil, India and Romania feature most strongly among the 2024 contenders from 25 countries. Work from brands across 19 industry sectors made the list, with the highest number from food and drink, non-profit and financial services. Within the 35 award categories, Positive Change, Brand Content & Entertainment, Sustained Success and Retail saw the highest number of entries.

The winners of the Global Grand Effies across 12 categories will be revealed later this month - along with the recipient of the Iridium Effie, awarded to the single most effective campaign worldwide.

”This group of contenders have already proven their effectiveness at a national or regional level,” said Traci Alford, global chief executive of Effie Worldwide. “Now, they are setting a global standard. Their work is not just creative, but it delivers impact and drives business results, demonstrating the power of marketing effectiveness.” 

The annual Global Best of the Best Effie Awards reflect the core of the organisation’s mission, she said: “to champion the practice and practitioners of marketing excellence.” They are made possible by an international partner network of 58 local and regional teams across 130 markets and backed this year by TikTok.