TD elevated its green chair for this year's campaign, to remind Canadians that it's there to listen and to help, said CMO Tyrrell Schmidt.
New Creative
The Motivations Behind Brp's Sea-Doo Life
The new campaign from The Hive puts the focus on Sea-Doo riders, and celebrates whatever draws them to the open water.
Longtime Lay's Spokesperson Messier Comes Out Of Retirement For Super Bowl
The new work from Rethink introduces a new addition to its product roster.
Lindt Is Having A Ball With The Super Bowl
The ad was created by Grey Toronto, who encouraged the brand to commit to the opportunity last year.
Belairdirect Drops A Silky Smooth Safety Message For Valentine's Day
Sid Lee created a two-minute R&B ballad that's bringing safety (and sexy) back.
Kruger Introduces A Paper Anniversary Gift Box
The company created 500 boxes featuring its signature paper products.
Clover Leaf Takes A Trip To The Seaside To Promote Its Fresh Flavour
The new campaign from G&G aims to remind millennial consumers of the quality and fresh flavour in Clover Leaf Seafood cans.
Cst Savings Uses Ai To Send Messages From The Future In Resp Campaign
The pilot campaign by Barrett and Welsh uses generative AI to send parents a personalized message from their future.
Zak Works With Many 'Tina Feys' For Booking.Com Super Bowl Spot
The campaign shows how the travel site's wide range of vacation destinations lets consumers become whoever they want to be.
Canadian Museum For Human Rights Highlights How Music Drives Change
Campaign from Humanity is supporting the museum's exhibit, "Beyond the Beat: Music of Resistance and Change."
Lay's Traps Stephen Tobolowsky In An Endless Cycle Of Ads For Groundhog Day
A truly maddening series of ads will take up a third of ABC's inventory on Friday.
Don't Talk To Strangers About Your Next Home, Says Re/Max
A new spot, "Strangersplain," joins "Dadsplain" and "Hypesplain" in the ongoing "Advice You Need" platform from Arrivals + Departures.
Scotiabank Poses A Question About Personal Finances
The bank wants to alleviate the stress many Canadians feel about their money.
Pizza Pizza Is Banking On Its New 'Fixed Rate' Pizza Offer
The new work from Zulu Alpha Kilo portrays Pizza Pizza as a bank to reintroduce the brand's fixed-rate promotion.
Philadelphia Offers Hole-Less Solution To Longtime Bagel Debate
The campaign from Rethink sees five iconic bagel shops producing hole-less bagels, which allow for more cream cheese.
Uber Launches Mythbusting Campaign Opposing Toronto City Hall
The communications campaign seeks to correct negative perceptions of the brand after city council attempted to cap the amount of rideshare drivers in Toronto.
Egale Calls For Greater Understanding Of The Impact Of Dementia On The Queer Community
Timed for Alzheimer's Awareness Month, "Help Us Remain" tells the story of a 2SLGBTQ+ pioneer who is now grappling with the effects of dementia.
Kawasaki Unveils First Super Bowl Spot
The 45-second spot celebrates mullets, adventurers and off-road vehicles.
Participaction Jokes About Falling In With The 'Active Crowd'
The new campaign from Zulu Alpha Kilo parodies traditional PSA tropes that warn against falling in with the wrong crowd-in this case 'the active crowd.'
Destination Canada Is Wooing U.S. Visitors With A Pickleball/Spa Mash-Up
The campaign by Rethink is part of the tourism marketer's efforts to position Canada as a "great place to do something new" in the winter.
Canadian Tire Targets Newcomers To Strengthen Reputation As 'Canada's Store'
"Canada's Winter Store" campaign from Publicis shows newcomers embracing the season.
Why Volkswagen Canada Made Pollution Fighting Car Covers
The covers were sent to 100 ID.4 owners as a "real demonstration of VW's larger commitment to sustainability," said Taxi's Zachary Richman.
Farber Feels The Pain Of People Living With Debt
Developed by The Local Collective "When You're in Debt, Everything Looks Different," brings debt pain and fear to life.
Leafs Stars Do Some 'Adulting' For Sonnet
New work from Mackie Biernacki features William Nylander and Morgan Rielly overwhelmed by the requirements of everyday life.
Doordash Takes The Cake With Three-Act Campaign
The campaign from Hard Work Club tells the story of a DoorDash delivery from three different perspectives: the customer, the restaurant, and the "Dasher."
Communications Security Establishment Canada Raises Eyebrows At Fake News
The campaign from Target addresses the proliferation of fake news, which costs the global economy tens of billions of dollars each year.
Intouchcx Targets Gen Z In Global Digital Recruitment Campaign
The global BPO partnered with Mint to develop a multi-market campaign that highlights the job values of Gen Z.
Hackergal Asks Why Voice Assistants Are The Best Known Women In Tech
Created by Fuse Create, "Raise Her Voice" encourages young girls to learn more about STEM.
Goodlife's New Campaign Is All About Its Members, And Their Mental Health
The new campaign from Gut seeks to cultivate a more authentic brand that resonates with members.
Canadian Cancer Society Puts The Emphasis On 'Society' In New Brand Platform
New work from Juliet defines the organization's new purpose as a leader in the effort to unite and inspire Canadians to take control of cancer.
Quebec Milk Producers And Lg2 Win Bye Bye 2023
Radio-Canada's annual advertising competition-the "Super Bowl of Quebec advertising"-saw viewers vote on 25 ads.
Advil Helping Gamers Head Off Headaches
Created by Edelman, "Head Settings" features downloadable settings guides designed to help gamers avoid headache triggers.
Wilda Leverages 'Damp January' In New Owned Media Campaign
The alcoholic spritzer brand has a track record of using cultural moments to land earned media coverage.
Scarborough Health Network Gets Real Gritty In New Awareness Campaign
The second chapter of the "Love, Scarborough" campaign adopts a grittier tone to show what the network is capable of.
Let's Talk Continues To Shift Its Focus From Awareness To Action
Created by LG2, "Let's Create Real Change" is intended to spur Canadians' mental health awareness into meaningful action.
Target Shows That Some Visitors Come To Newfoundland And Labrador For The Weather
The broadcast spot is the centrepiece of a national ad campaign encouraging spring visitation in 2024.
Jack Astor's Touts Its 'Annoyingly High' Food Standards
New campaign from The Garden outlines the painstaking effort behind every Jack Astor's dish.
Heineken Is Encouraging Sober Fun On Board A Toronto Streetcar
The brand partnered with the TTC, as well as three local DJs and several bars, to curate a Toronto bar crawl-without the alcohol.
A Multitude Of Mansbridges Promotes Homeequity Bank's Reverse Mortgages
The "Ask Yourself" spot from Zulu Alpha Kilo features longtime CBC news anchor Peter Mansbridge asking (and answering) questions about retirement.
A Sasquatch Finds A Safe Space At Planet Fitness
The brand's first national spot for Canada is built on the insight that Canadians prefer comfortable and non-intimidating environments when working out.
Fellow Human Runs The Numbers For Xero
"The task at hand was to rethink how we could express the Xero brand and explain what we are, said marketing manager Patrick Razon.
With 'Come Back Changed,' Transat Promises To Rejuvenate Winter-Weary Canadians
The promotional campaign from Sid Lee is returning after what marketer Valérie Martin described as an "enthusiastic reception."
Hsbc's 'Meet Money' Has A Golden (Globes) Moment
Campaign by Us Communications is promoting what marketer Michelle Ching describes as the bank's "shock and awe" GIC rate.
Intuit Quickbooks Spotlights Small Business Geniuses In New Campaign
The Canadian elements of the "Business Differently" campaign by FCB include social content profiling small business owners, and a weekly podcast series.
Pwhl Hopes To Soar With Air Canada Sponsorship
The brand became only the second major sponsor of the new women's league, in a deal announced ahead of its season opener on Jan. 1.
Scotiabank Redefines 'Richer' For 2024
After considerations to get rid of the 18-year-old tagline completely, Rethink helped Scotiabank reframe what it means to be rich.
Eq Bank Raises Some (Famous) Eyebrows With 'Second Chance' Campaign
New work from The Hive is part of EQ's "Make Bank" platform, which contributed to a 30% increase in customers last year.
Lee Valley Wants You To Turn Your Christmas Tree Into Crafts
The holiday spot is an extension of the brand's "Let's Do Something" platform, developed by Lifelong Crush.
Kids Help Phone Creates Free Gift Cards To Promote Mental Health
The zero-dollar digital gift cards, created by McCann Canada, are shareable via Instagram and serve as a reminder of the free mental health support that KHP provides.
Torstar And Rbc Swiftly Take Advantage Of A Pop Superstar's Goodwill
RBC was also quick to leverage a good-news moment when the pop megastar donated $13,000 to the Toronto Star's Santa Claus Fund.