Who: Bell, with LG2 for strategy and creative, and Media Experts for media.
What: “Let’s Create Real Change” a new campaign promoting the 14th iteration of Bell's "Let's Talk" initiative. It builds on last year’s effort to convert the mental health awareness fostered by previous years into meaningful action.
When & Where:
What: “Let’s Create Real Change” a new campaign promoting the 14th iteration of Bell's "Let's Talk" initiative. It builds on last year’s effort to convert the mental health awareness fostered by previous years into meaningful action.
When & Where:
The campaign includes online video, TV, out-of-home and print buys. Special mental health programming in both official languages, includes a new French-language documentary titled Le Clown est Triste, which is available on Canal Vie, Crave and Noovo.
Bell has also committed funding to several initiatives and groups, including local and grassroots mental health programs, BIPOC communities across the country, student mental health programs and veterans.
Why: In 2023, Bell shifted the priority of its "Let’s Talk" initiative away from building awareness around mental health by confronting Canadians with the statistics that demonstrate the scope of the crisis and urging them to take action.
Bell is expanding on that pivot by putting the emphasis on the mental health organizations that are working to address the crisis, while encouraging Canadians to learn more about and get involved in addressing it. The telco is suggesting ways in which they can help.
“Everyone plays a role in creating real change,” explained Rachel Jaskula, manager of public affairs for Bell. “We are encouraging them to take action in order to create that real change in our homes, schools, workplaces and communities.”
How: The campaign hinges on a 30-second spot that shows people being questioned about the statistics on Canada’s mental health crisis, including the fact that more than 200 Canadians attempt suicide every day. It’s a simple execution, capped off with a direct call-to-action.
Alongside the video, Bell is using its platform to profile 25 mental health partner organizations that it supports, including Kids Help Phone, CAPSA, and Les Impatients. “The organizations that are featured are doing critical work nationally and in communities around the country to help improve access to mental care for Canadians,” said Jaskula.
Bell is also encouraging everyday Canadians to take personal action by talking about mental health in communal settings such as school and the workplace, organizing events to support mental health, or getting involved in mental health initiatives, and having conversations with their friends about their mental health.
And we quote: “We hope everyone will come together, to take action and show support for mental health in meaningful and impactful ways. There are many ways to help make a difference." — Mary Deacon, chair, Bell Let’s Talk
Bell has also committed funding to several initiatives and groups, including local and grassroots mental health programs, BIPOC communities across the country, student mental health programs and veterans.
Why: In 2023, Bell shifted the priority of its "Let’s Talk" initiative away from building awareness around mental health by confronting Canadians with the statistics that demonstrate the scope of the crisis and urging them to take action.
Bell is expanding on that pivot by putting the emphasis on the mental health organizations that are working to address the crisis, while encouraging Canadians to learn more about and get involved in addressing it. The telco is suggesting ways in which they can help.
“Everyone plays a role in creating real change,” explained Rachel Jaskula, manager of public affairs for Bell. “We are encouraging them to take action in order to create that real change in our homes, schools, workplaces and communities.”
How: The campaign hinges on a 30-second spot that shows people being questioned about the statistics on Canada’s mental health crisis, including the fact that more than 200 Canadians attempt suicide every day. It’s a simple execution, capped off with a direct call-to-action.
Alongside the video, Bell is using its platform to profile 25 mental health partner organizations that it supports, including Kids Help Phone, CAPSA, and Les Impatients. “The organizations that are featured are doing critical work nationally and in communities around the country to help improve access to mental care for Canadians,” said Jaskula.
Bell is also encouraging everyday Canadians to take personal action by talking about mental health in communal settings such as school and the workplace, organizing events to support mental health, or getting involved in mental health initiatives, and having conversations with their friends about their mental health.
And we quote: “We hope everyone will come together, to take action and show support for mental health in meaningful and impactful ways. There are many ways to help make a difference." — Mary Deacon, chair, Bell Let’s Talk
