NEWS

The digital-first “Live the Win-Win Life” platform and campaign shows how everyday spending and saving with PC products turns routine moments into rewards.

The Toronto agency behind the campaign found the game so challenging, it decided to use it to screen creative intern candidates.

With the launch of Optimal Reach and Data+, Samsung Ads Canada is positioning CTV as a performance-driven channel.

With Italy left out of the World Cup, Italian Canadian fans in Toronto could change their Azzurri blue for Maple Leaf red jerseys.

TTD has confirmed three of its senior leaders have stepped down amidst a slew of changes, challenges and disruptions for the company.

The chief executive received a base salary of £1.3m.

Two companies “will leverage each other’s expertise to embed agentic AI.”

In a TV landscape where reach is harder to secure and prove, Samsung Ad introduces two new tools aimed at uncovering new audiences and cutting waste.

The first campaign from OneMethod showcases those who share the brand’s DNA and commitment to doing things their way, said CMO Lori Hatcher.

Tank Worldwide's “Cancer Prevention Discounts” applies savings to produce directly linked to reduced cancer risk.

Pepsi, Diageo and AB InBev all pulled sponsorships following widespread criticism of the London festival's booking of West.

After 12 tonnes of KitKats vanished in Europe, the brand responded with a “security escalation” that turned city streets into a live marketing moment.

Canada among Netflix's first test markets for the app.

After a government-ordered shutdown threat, the platform is re-establishing its presence with over 30 new roles and renewed cultural partnerships.

They include the appointment of Diana Walter as chief media officer, and Cindy Si and Victoria Morris as client leader and senior director of investments, respectively.

New study paints a picture of a technology still coming of age in Canadian marketing.

The partnership features in-stadium activations, national contests and integrated broadcast, digital and in-restaurant programming.

The QSR has reprised the “Kyle F*cking Connor” campaign after a hugely successful debut last year.

The Toronto agency brings on the former King Ursa ECD to lead creative and build on its integrated growth strategy.

UK portion of the account is worth an estimated £34 million.

Campaign speaks to Arthur Sadoun, chief executive of Publicis Groupe, and Suzy Deering, CEO of Publicis Sports, about sports marketing being the network’s “next big bet.”

“Moment of Reflection” uses a short film to spotlight the shift from conscious gambling to automatic behaviour, aiming to help young men recognize early warning signs and take a step back before harm escalates.

The latest trends, creator moves and platform updates marketers need to know.

The influencer agency is partnering with Lumanu to streamline payments for the more than 55% of creators facing financial instability.

The new playbook helps brands move beyond one-off campaigns, connecting creators, culture and commerce in a system designed for speed, relevance and performance.

“Bring My Pinterest to Life” marks the platform’s first move into premium streaming, linking content, commerce and intent data, in a bid to turn inspiration into measurable action.

New offerings including Logo Takeover, Prime Time and expanded Pulse aim to help brands own key cultural moments and reach fragmented audiences.

“After nearly fifteen years of growing this agency, I’m returning to what I love most: the creative work,” said Mukerji.

“[M]y focus is on deepening senior accountability and ensuring we’re delivering work that drives real impact,” said Claveau.

The multi-year deal integrates Adidas' global brand campaign into the Toronto Blue Jays ecosystem, spanning player storytelling, fan engagement and youth development initiatives.

The recruitment campaign leans on creator-led social content to reposition the accounting profession as dynamic, relevant and embedded in real-world action.

New tools co-developed with Google as part of WPP’s $400m AI partnership with YouTube.

The mandate is to translate Grupo Bimbo’s "embedded responsibility" into a meaningful consumer narrative, says King Ursa founder Paulo Salomao.

The campaign from 72andSunny includes high-profile OOH and hard-hitting PSAs.

Only one UK-based agency made the top 20.

The “Game On” campaign targets navigation apps to reduce neighbourhood traffic and keep street hockey alive for the next generation.

Wren reduced his salary to $1 in favour of stock options, but he will only profit on the amount that Omnicom’s share price rises above a key threshold.

The latest work shifts the platform from awareness to product consideration, using a high-contrast animated world to simplify complex investment themes and spotlight opportunities others may overlook.

Timed for the beginning of baseball season, the campaign spotlights routine and consistent nutrition as the foundation of performance.

Takeshi Sano pledges execution-led transformation, as the group tackles a sweeping international overhaul.

The ongoing pilot gives advertisers the ability to invest in the format.

Campaign from Zulu Alpha Kilo promotes the pizza chain's latest menu innovation — a raised pool of creamy garlic dip baked into a pie.

Omnicom India’s Prasoon Joshi wonders if the industry obsession with personalization and efficiency might break the connections that once made brands matter.

A four-country study by Ipsos finds that speed and accountability are rising — but foundational marketing knowledge is not keeping up.

The former long-time creative team will focus on innovation and brand strategy, while Ron Smrczek continues to lead the creative department

It arrives with rival Air Canada under fire for its CEO’s failure to use French when addressing the victims of last week’s fatal runway collision at LaGuardia Airport.

Diamond’s newest work on the “Get Into Bet Mode” platform coincides with the Blue Jays’ season opener.

Canada’s inaugural national creator awards celebrated top talent across multiple categories, spotlighting a new standard for recognizing cultural impact, authenticity and community-driven influence.

Space Beer is the latest in a series of attention-grabbing, culture-inspired product innovations for the independent brewer.

The latest trends, creator moves and platform updates marketers need to know.

The new Explora tool, developed with Matador Network’s GuideGeek, delivers personalized itineraries and real-time travel guidance, offering insights into visitor behaviour across New Brunswick.

For Cossette’s parent company, AI is "not just a tool, but a strategic partner."

In a first-of-its-kind case, Australian authorities have slapped a US$27,608 penalty over undisclosed influencer gifting.

The March 27 MediaSmarts initiative aims to help Canadians understand AI, develop critical thinking skills and navigate challenges.

The new global platform signals a shift toward full-funnel marketing within TikTok, where discovery, engagement and conversion increasingly happen in one place.

Latest forecast shows global social media ad spend rising in 2026, with Instagram, Facebook and TikTok posting double-digit gains.

“Toy Support Group,” a stop-motion PSA, uses worn-out toys to express the quiet worries of parents navigating children’s mental health challenges.

Backed by UB Media owner MMG, Avvivi is designed to provide advertisers and agencies with a “single story” around a target consumer.

The generative AI video app, positioned as a breakthrough in text-to-video technology, has been scrapped less than two years after its launch.

AI search is set to become the next walled garden. Marketers are thinking through how this shakes out.

Meanwhile, indie agencies command the top 20.

The demand-side platform (DSP) pushes back on Omnicom’s audit as routine oversight, even as its shares tumble around 7% in intra-day trading.

The national awareness initiative features a community-sourced PSA and dedicated online resource aimed at addressing isolation and misinformation from the moment of diagnosis.

The BIGS celebrate the most powerful and purposeful creative work.

A total of 52 shops from across the Canadian agency landscape earned nods, led by Courage with seven.

The agency earned nods for its work with TD Bank, Bud Light, and RONA.

The new knowledge hub is designed to make it easier for media planners to evaluate Canadian media sources.

Campaign from Edelman Canada wants the condiment to claim its rightful place as a food A-lister.

The ChatGPT parent leads global AI narrative as rivals trail significantly, per Carma's research.

The agency will develop a new brand platform aimed at strengthening donor engagement and advancing the foundation’s equity-focused healthcare mission.

Groundbreaking research from Signal49 calculates economic impact at $130.9 billion, driven largely by in-house activity

Seven agencies pitched for the account, which covers Knorr and Hellmann's.

It is the 10th new business win of the year for the Toronto independent, which now has more than 70 employees across North America.

WPP also found “disparity” inside its own company as some US-based colleagues on executive committee earned more than CEO.

“Canada’s Car Marketplace” sees the brand take a step back from its traditional focus on how to buy a car, instead emphasizing the bond people have with their vehicle.

The “Let’s Get Crackin’” campaign reframes a familiar human behaviour as the starting signal for DIY season, using humour and “Eye of the Tiger.”

Canada rises from 10th to 8th on the list of Top Countries for Creativity list.

The company is shifting from product-led marketing to a more emotional, brand-driven approach with its first campaign under the new platform.

"Ryan's Signature Donut," the follow-up to last year's "Ryan's Scrambled Eggs," is the latest celebrity collaboration for the coffee-and-donuts chain.

Created by Leo, “Bandwagon Hockey Coach” explains the basics of the game to those fair-weather fans who only take an interest when the playoffs begin.

In the past month, the media buying platform has experienced significant friction with 3 of the ‘Big 5’ advertising holding companies.

The TTD-Publicis fallout just made it impossible to pretend otherwise.

As brands experiment with digital twins and virtual creators, marketers are weighing the scale and efficiency of AI against the trust and human connection that drive real influence.

The platform lets brands launch city-based Instagram Story campaigns in minutes, tapping more than 2,000 creators and everyday users without the usual influencer processes.

New GM Bob Cornwall shares how the platform is bridging the gap between marketers and users, deepening engagement in mature markets, and positioning itself as a core growth engine for Canadian brands.

The latest trends, creator moves and platform updates marketers need to know.

H&M global CMO John Ehrnst talks Campaign through the end of bland retail, what drives Gen Z back into stores, digital twins and more.

R/GA leadership sat down with Campaign to reflect on the agency’s first year of returning to independence.

“We had an amazing creative run in our first go-around and we’re thrilled to be back,” says the duo.

To mark its 40th anniversary, International Delight brought the brand’s coffee shop flavours directly to Canadians living far from cafés.

The snowy OOH campaign represents “an observation of a day in the life of Canadians and how Tims just fits into that,” said CMO Hope Bagozzi.

The agency created the "Bhillie Suit"—a money-clad character stalking military members in a new cross-platform campaign.

Denny’s is celebrating Canada’s flavours with a limited-time menu rollout – its first big campaign since Northland Properties’ rebrand of the Canadian chain.

A new contest sees its prize pot grow with every regular season goal scored.

The campaign turns a familiar nightlife phrase into an ice cream-led gesture of connection.

“Advertisers, publishers, platforms, agencies, and technology companies are fully capable of assessing where they invest, who they partner with, and how they respond to changing market conditions,” said IAB Canada president Sonia Carreno.

The partnership spans historic match archives, live highlights and creator-led coverage across Canada, Mexico and the U.S.

Independent agencies dominate the table, while WPP posts strongest holding company performance.

The seafood brand has introduced a new platform and identity aimed at removing friction from seafood prep and standing out amid a school of competitors.

Ellen Griffin succeeds George Manas, who has been promoted to chief growth and solutions officer of Omnicom.

The consultancy is calling for 5.8% growth this year, led by commerce media, social and search.