As audiences disperse across linear, streaming and FAST environments – over 25% of Canadian viewers watch FAST content every day – it’s more important than ever that marketers can navigate the streaming landscape with greater precision.
“Canadian television is being redefined in real time,” says Dave Pauk, country manager at Samsung Ads Canada. “Viewers are consolidating subscriptions, embracing FAST and demanding value.”
The impact of these rising expectations and industry trends is threefold: duplicated reach, unseen waste and rising pressure to deliver measurable performance outcomes.
Samsung Ads Canada announced two new full-funnel tools marketers can use to reduce duplication and deliver measurable performance outcomes at Samsung Ads Canada Innovation Day 2026. “We understand total TV behaviour, and we now offer the tools to optimize reach, protect privacy, and prove outcomes,” says Pauk.
1. Optimal Reach
Powered by Samsung's Automatic Content Recognition (ACR), this is a first-to-market performance solution that maps audience exposure across linear and streaming content.
For a financial services brand, Optimal Reach identified gaps in audience exposure and delivered 1.2 million viewers, with 57% of the audience unique to Samsung. In another campaign, a CPG brand used Optimal Reach to conquest competitor audiences, driving a 32-percentage-point increase in share of voice and reaching 2.3 million viewers, 81% of whom were incremental to their standard buy.
2. Data+
Samsung Ads Canada also announces the Canadian launch of Data+, a data clean room solution, designed to unlock Samsung's first-party proprietary data, enabling privacy-safe collaboration between advertisers and our TV data. Powered by Snowflake, Data+ transforms connected TV from a branding channel into a measurable performance engine, addressing the needs of Canadian advertisers.
Learn more about Samsung Ads Canada’s new full-funnel solutions.
