MADE IN CANADA HOW TO WIN IN AMERICA READ NOW A FIVE-POINT MANIFESTO Five ways to win in America 1. Raise your competitive intensity The Knowledge 2. Help brands feel ambitious The Knowledge 3. Don't just dream big… dream huge The Knowledge 4. Be "cheap, fast, good"and win The Knowledge 5. Go toe to toe in America's backyard The Knowledge WHAT INDUSTRY LEADERS SAY "Draping yourself in the Canadian flag is a one-way ticket to irrelevance" "Assume the position that you're the best" "Canada is doing work that people - not ad people, but people - love" Gillette, did you forget we have Canadian Olympians? How a group of Canadians have elevated the creative game at Edelman The Knowledge How Quebec advertising inspired the rest of Canada The Knowledge Brave, hungry, scrappy hustlers - why it's time to be more Kiwi The Knowledge Want to win in America? Consider the Quebec advantage The Knowledge
A FIVE-POINT MANIFESTO Five ways to win in America 1. Raise your competitive intensity The Knowledge 2. Help brands feel ambitious The Knowledge 3. Don't just dream big… dream huge The Knowledge 4. Be "cheap, fast, good"and win The Knowledge 5. Go toe to toe in America's backyard The Knowledge
WHAT INDUSTRY LEADERS SAY "Draping yourself in the Canadian flag is a one-way ticket to irrelevance" "Assume the position that you're the best" "Canada is doing work that people - not ad people, but people - love"
Gillette, did you forget we have Canadian Olympians? How a group of Canadians have elevated the creative game at Edelman The Knowledge How Quebec advertising inspired the rest of Canada The Knowledge Brave, hungry, scrappy hustlers - why it's time to be more Kiwi The Knowledge Want to win in America? Consider the Quebec advantage The Knowledge
