Creative agency Angry Butterfly has made a sporty new addition to its client roster, after being named AOR for Porsche Canada. It’s the first car client for the agency, which just marked its third anniversary.
The agency could not comment on plans for Porsche, but in a release announcing the win, partner and CCO Erin Kawalecki said the agency founders felt a good fit with the brand when invited to pitch.
The agency could not comment on plans for Porsche, but in a release announcing the win, partner and CCO Erin Kawalecki said the agency founders felt a good fit with the brand when invited to pitch.
“Porsche’s vision is to be a brand for those who follow their dreams,” said Kawalecki. "Starting our own agency in the pursuit of creating things that capture people’s imagination is something we believe has parallels with Porsche."
"Winning a premium... automotive account has always been one of our goals, as we collectively have such great experience within the auto industry,” added partner and CEO Brent Choi, whose automotive experience includes working on the BMW Canada account with Cundari, and Mazda with the former J. Walter Thompson. “We really admire how Porsche has always stayed true to who they are. A great lesson for our agency as we continue to grow and evolve.”
Toronto-based multicultural marketing specialist agency Barrett & Welsh will partner with Angry Butterfly on the Porsche business, with an emphasis on reaching Chinese consumers.
The account win comes at the end of a strong year for the agency. Aside from breaking through at the world's top awards shows with “Bill it to Bezos,” the agency added other new clients and made key senior staff additions, including Hanna Bratt as head of production, and VP creative directors, Adam Notzer-Keyser and Bernice Lo, pushing total headcount to just over 40 people. Other key clients include Co-operators (Insurance and Investments), Dairy Farmers of Canada, and Gibson’s Finest Whiskey.
“We have built some incredible bench strength,” said Graham Candy, partner and CSO. “It allows us to move at the speed of culture, with agility being a cornerstone to how we keep our clients on the forefront of where consumers are going.”
