Friday, June 20
Canada closed out Cannes Lions 2025 with four more awards on the festival’s last day, bringing its final tally to 31 Lions: four golds, seven silvers and 20 bronzes.
New honors included two silvers in film — one for FCB Toronto’s The Count, its emotional spot for SickKids Foundation, and another for Klick Health’s Love Captured, a haunting dual-screen short film created for The Exodus Road to raise awareness about human trafficking. Klick also picked up a bronze for 18 Months, its poignant animated short about LGBTQ+ adoption.
Publicis Canada joined the winners list with a bronze in the Sustainable Development Goals category for Wildfire Watchtowers, a real-time wildfire detection system for Rogers that uses AI-powered sensors mounted on 5G towers.
The sorting of the tables are by Grand Prix, gold and then total. The table focuses on Canadian entrants only.
Rethink Toronto led among Canadian entrants with 11 total Lions, while FCB Toronto, Klick Health and Weber Shandwick Toronto each contributed strong multi-category performances.
Though Canada didn’t take home a Grand Prix this year, its work was widely recognized across film, health and wellness, media and entertainment — reinforcing the country’s creative breadth on the global stage.
Thursday, June 19
Canada added three more Lions on day four, bringing its total to 27: four golds, five silvers and 18 bronzes.
Rethink Toronto continued its category-spanning streak, earning a silver in creative commerce for IKEA’s “U Up?” and a bronze in creative effectiveness for Heinz Ketchup & Seemingly Ranch.
Weber Shandwick Toronto picked up another bronze, this time in brand experience and activation for its role in the multi-office Airbnb Icons campaign.
With one day to go, Canadian agencies have already made a mark across more than a dozen categories — and still have shots at top-tier honors in film and the Titanium Lions.
Wednesday, June 18
Canada’s awards count climbed to 24 Lions on day three, with Rethink Toronto leading the charge thanks to its standout work for IKEA and Kraft Heinz.
The agency’s “U Up?” campaign for IKEA earned a Gold Lion in both direct and social and creator, along with a silver and a bronze — bringing its total to nine Lions across categories. Can’t Unsee It for Kraft Heinz also took home gold in media, cleverly tying Marvel product placement to the brand’s unmistakable red-and-yellow duo.
Also picking up multiple Lions: Ogilvy Toronto’s Most Likely To for Dove earned a bronze in both direct and media, while Critical Mass Calgary nabbed a bronze for its Sleep With Rain AT&T Business campaign, created in collaboration with West BBDO Los Angeles.
Meanwhile, Airbnb Icons — entered by Weber Shandwick’s Toronto office alongside several U.S. teams — racked up bronze wins in media and PR.
Canada’s cumulative tally now stands at 24 Lions: four golds, four silvers and 16 bronzes.
Tuesday, June 17
Canada added six more trophies on day two of Cannes Lions 2025, bringing its running total to 12 Lions — including one gold — across a wide range of categories from film craft to entertainment.
Tuesday’s honors spanned design, digital craft and a wide swath of entertainment-focused categories, including music, sport and gaming, as well as film and industry craft.
Rethink Toronto continued its strong showing, picking up a silver and a bronze for Paid Through Parents, a Molson Coors campaign that sidestepped Olympic sponsorship restrictions by signing athletes’ parents to endorsement deals — letting Molson support Team Canada competitors in a novel, meaningful way.
With four Lions to date, Rethink currently holds the highest overall count among Canadian entrants.
The agency also earned a silver in entertainment for Can’t Unsee It, a summer campaign for Kraft Heinz created in collaboration with Marvel Studios that hijacked the hype around Deadpool & Wolverine by highlighting how the superheroes’ iconic red and yellow suits uncannily resemble Heinz ketchup and mustard — turning every trailer, poster and fan interaction into an unmissable nod to the condiments.
FCB Toronto added a bronze in film craft for The Count, its emotional, sound-rich spot for SickKids Foundation that already earned gold and bronze on day one.
Klick Health earned a second bronze, this time for 18 Months, an animated short for nonprofit Second Nurture that tells the true story of a gay couple who adopted a child found in a New York subway. The stop-motion and 3D film celebrates nontraditional paths to parenthood and challenges adoption stigma.
A new entrant on the leaderboard was GUT Toronto, which took home a bronze in Entertainment Lions for Music for The Last Timbit, a whimsical musical commissioned by Tim Hortons to celebrate the brand’s 60th anniversary. Inspired by real Canadian stories, the production follows strangers snowed in at a Tim Hortons restaurant during a blizzard, exploring themes of connection, resilience and community. The Last Timbit Musical Team also shares credit on the campaign.
Canada has yet to secure a Grand Prix, but with more categories still to be announced, there's still time for a top honor.
Monday, June 16
Canada made its mark on day one of Cannes Lions 2025, taking home six Lions — including a gold — across multiple categories.
FCB Toronto led the charge with two Lions for The Count, a campaign for SickKids Foundation. It earned a gold in film craft for its striking use of sound design and a bronze in film for cinema, TV and digital film content.
VML Toronto claimed the country’s only silver so far in the outdoor category for Balikbayan Magic: Philippine Oriental Food Market, a Coca-Cola campaign rooted in Filipino cultural pride.
Klick Health picked up a bronze in film craft for The Trial, a powerful script-driven spot created to raise awareness around reproductive rights.
Courage earned a bronze in outdoor for Trollboards, a cheeky, culturally savvy campaign for Skyscanner that tapped into a long-running NBA meme to connect with basketball fans during the playoffs.
Lastly, Rethink secured bronze for See My Name, an outdoor campaign for Molson Coors that tackled gender inequality in sports by shifting the brand’s logo placement on PWHL jerseys to make female athletes’ names more visible on the ice.
While no Canadian entrant has secured a Grand Prix yet, more categories are still to come, leaving the door open for bigger wins ahead.
