Below are the pairings for games 1-8, which make up the sweet 16 of the 2025 Canada Campaign Cup.
GAME 1
“Sick to Siiiick”
Tylenol Canada and OneMethod
Canadian DJ duo Loud Luxury made this track using sounds from common cold and flu symptoms, to show Tylenol Complete can help you go from "sick" to feeling "siiiick.”
V
“Sponsor the Parents”
Molson Coors and Rethink
An Olympic themed campaign for Molson that saw Team Canada parents sign endorsement deals traditionally reserved for athletes.
GAME 2
“We Get Groceries, So You Don’t Have To”
DoorDash Canada and Hard Work Club
A trio of humorous 15-second spots that position the delivery app’s grocery service as so convenient, it’s actually a nuisance for those who rely on “going out for groceries” as an excuse to escape uncomfortable situations.
V
“Kickstart Your Heart”
Kicking Horse Coffee and Lifelong Crush
B.C. coffee business Kicking Horse wanted an ad to match its “rebellious, authentic, and heart-of-gold spirit.” The solution? A hell raising, motorcycle-riding, donut-spinning donkey.
GAME 3
“F*** Off Open-Net Pen Salmon Farms”
Pacific Wild and Maximum Effort
A hilariously profane message from none other than Capt. Kirk, calling out the federal government for extending the licenses of salmon farms operating off the BC coast for another five years.
V
“Coffee Mate, mate”
Nestlé and Courage
Two mates hanging out, when one asks: ““How about some Coffee Mate?” Comedic confusion ensues, and before it’s cleared up the brand gets 11 mentions in 15 seconds.
GAME 4
“My Friend Max Hate”
White Ribbon and Bensimon Byrne
This short film shows how online figures in the manosphere groom individuals with seemingly harmless advice that spirals into aggressive, misogynistic rhetoric.
V
“The Last Timbit”
Tim Hortons and Gut
An actual on-stage musical from some of the people behind the successful Come From Away that told the real-life story of a group of people stranded in a Tim Hortons during a snow storm.
GAME 5
“Find Your Swagger”
Parkinson Canada and Broken Heart Love Affair
An unconventional approach to non-profit advertising that gleefully eschewed the tropes found in awareness campaigns about serious diseases, by showing a person who’s really living with Parkinson’s.
V
“Grow Beyond”
Montreal’s Fondation CHU Sainte-Justine and LG2
A tear-jerking, three-minute animated short film that uses innocent metaphors, commonly used by paediatric doctors, to tell the emotional journey of cancer diagnosis and treatment from a child's perspective.
GAME 6
“Trojan Duet's Good Vibrations”
Trojan and Forsman & Bodenfors
Trojan and Forsman & Bodenfors turned a transit shelter into a tactile demonstration of the two vibrating heads of a new Trojan sex toy.
V
“Bacon is Rain”
Greenfield Natural Meat and No Fixed Address
A library of different rain sounds all made with sizzling bacon that audio houses can access for free while also making a donation to fight climate change.
GAME 7
“Nature’s Symphony”
Royal Ontario Museum and Broken Heart Love Affair
This addition to the museum’s “Immortal” platform features a chimpanzee, sharing his love for the world around him through opera, as the viewer goes on a whirlwind ride through the natural history of the planet.
V
“Magic Duos”
Coca-Cola and VML
The cola giant used letters from its distinctive wordmark to fill in the missing letters on food staples like lasagna and fish tacos, underscoring how it goes great with any food.
GAME 8
“Award Show Hack”
Inlaws Audio House and Bleublancrouge
A B2B campaign targeting the judges of major awards shows. To meet awards show criteria, they purchased the cheapest radio ads they could find, and then ran ads that mentioned several individual judges by name.
V
“Screaming Pain”
Delivra Health Brands and Good & Ready
Many people describe chronic pain as “a background noise they cannot switch off.” This spot is a literal depiction of the screaming pain a woman feels in her knee.
