Below are the pairings for games 9-12, which make up the elite 8 of the 2025 Canada Campaign Cup.
GAME 9
“Sick to Siiiick”
Tylenol Canada and OneMethod
Canadian DJ duo Loud Luxury made this track using sounds from common cold and flu symptoms, to show Tylenol Complete can help you go from "sick" to feeling "siiiick.”
V
“We Get Groceries, So You Don’t Have To”
DoorDash Canada and Hard Work Club
A trio of humorous 15-second spots that position the delivery app’s grocery service as so convenient, it’s actually a nuisance for those who rely on “going out for groceries” as an excuse to escape uncomfortable situations.
GAME 10
“F*** Off Open-Net Pen Salmon Farms”
Pacific Wild and Maximum Effort
A hilariously profane message from none other than Capt. Kirk, calling out the federal government for extending the licenses of salmon farms operating off the BC coast for another five years.
V
“My Friend Max Hate”
White Ribbon and Bensimon Byrne
This short film shows how online figures in the manosphere groom individuals with seemingly harmless advice that spirals into aggressive, misogynistic rhetoric.
GAME 11
“Find Your Swagger”
Parkinson Canada and Broken Heart Love Affair
An unconventional approach to non-profit advertising that gleefully eschewed the tropes found in awareness campaigns about serious diseases, by showing a person who’s really living with Parkinson’s.
V
“Trojan Duet's Good Vibrations”
Trojan and Forsman & Bodenfors
Trojan and Forsman & Bodenfors turned a transit shelter into a tactile demonstration of the two vibrating heads of a new Trojan sex toy.
GAME 12
“Magic Duos”
Coca-Cola and VML
The cola giant used letters from its distinctive wordmark to fill in the missing letters on food staples like lasagna and fish tacos, underscoring how it goes great with any food.
V
“Screaming Pain”
Delivra Health Brands and Good & Ready
Many people describe chronic pain as “a background noise they cannot switch off.” This spot is a literal depiction of the screaming pain a woman feels in her knee.
