THE SOCIAL EDIT

“Realtors Explain” uses short-form video to help first-time buyers understand the home-buying process, extending its “Together, we’ll make home happen” platform.

Letting the provinces develop their own rules or regulations would bring chaos, says Mo Dezyanian.

The latest trends, creator moves and platform updates marketers need to know.

Head of social Darcy MacNeil discusses how the brand is reshaping its creator strategy around social listening, cultural relevance and long-term partnerships.

Canadians are more cautious when it comes to receiving direct messages from brands, with intent becoming critical to success in private messaging environments.

The grocery-store-inspired global pop-up used exaggerated luxury-style branding on everyday items to spotlight how pricing and marketing language shape perceived value in the beauty industry.

MSL worked with Charmin on the response.

YouTube doubles down on the creator economy and AI-powered ad formats.

The partnership will give creators and players expanded access, behind-the-scenes storytelling and immersive fan activations as Canada prepares to co-host the World Cup.

Features range from allowing users to book full holidays inside the platform to prioritising brand-owned pages in TikTok search results.

Social experts at a CMA Marketing Week panel discussion challenged traditional campaign thinking, pointing to a reality where audiences actively shape culture, commerce and brand performance in real time.

Volvo’s Matt Girgis goes inside the automakers "full-funnel,” always-on approach that prioritizes storytelling and long-term brand advocacy.

The creator focused celebrations reflects the brand’s focus on deeper engagement with younger consumers.

The latest trends, creator moves and platform updates marketers need to know.

TikTok becomes the latest social media platform to allow users to opt-out of targeted advertising for a fee, though creators will still have access to this audience via sponsored content.

The latest trends, creator moves and platform updates marketers need to know.

Brands from Cheesecake Factory to Cinnamon Toast Crunch are jumping on a social media trend comparing millennial PR teams to Gen Z social media teams.

Tom Skinner was at BBH before spending six years at the social platform.

Some creators are still quoting “absolutely wild” prices to work with them, and “lazy” brands are enabling the trend, NatWest’s head of content marketing and distribution told the Influencer360 conference.

Agency leaders discussed how growth depends on emotional connection and long-term memory structures, as marketers move beyond last-click attribution and cost-led planning.

The latest trends, creator moves and platform updates marketers need to know.

Making the audience addressable through TVScientific is just the “first step in our product roadmap,” says a Pinterest executive, as the platform pushes beyond social.

As women's sports and female fandoms surge, The Gist is using creators, local activations and community-led content to meet those growing audiences where traditional sports media falls short.

The rebuild follows a period of challenges between X and advertisers.

Idan Driman kicks off a new Social Edit feature where we dive deep into the details of creator marketing playbooks for brands across Canada.

Partnership with Calgary agency Embold brings the digital and physical worlds together.

The latest trends, creator moves and platform updates marketers need to know.

After going viral and landing on Saturday Night Live, the limited-time pizza prompted Pizza Hut Canada and Diamond to invite Americans to cross the border for a slice.

VP of Creative Xanthe Wells discusses the thinking behind the platform’s latest campaign and how it aims to inspire action beyond the feed.

The latest trends, creator moves and platform updates marketers need to know.

The Institute for Responsible Influence announced the Responsible Influence Certification Program on Monday.

The digital-first campaign features custom sneakers, locked vault teasers and a nationwide contest.

The latest trends, creator moves and platform updates marketers need to know.

The social-first “It Starts with a Sign” campaign leans into creator-led storytelling to launch Astrology Mode.

The additions bring more of the Canadian video ecosystem into a single measurement framework.

As organic social posts continue to reach fewer followers than in the past, brands and their agency partners are weighing up how far to shift more towards paid social ads but should they abandon organic altogether?

Tech company is disallowing lawyers to “profit from [its] platforms while claiming they are harmful.”

The influencer marketing agency’s CEO exited in January, two years after Gates pulled funding.

A landmark California ruling and Australia’s under‑16 social media ban have forced the ad industry to confront funding addictive platforms. But will the industry lead the shift to healthier digital spaces?

A floating jar of Nutella, a request for maple syrup, and unexpected brand cameos show how daily life and global brands are being amplified in real time aboard Artemis II.

After a government-ordered shutdown threat, the platform is re-establishing its presence with over 30 new roles and renewed cultural partnerships.

The latest trends, creator moves and platform updates marketers need to know.

The influencer agency is partnering with Lumanu to streamline payments for the more than 55% of creators facing financial instability.

The new playbook helps brands move beyond one-off campaigns, connecting creators, culture and commerce in a system designed for speed, relevance and performance.

“Bring My Pinterest to Life” marks the platform’s first move into premium streaming, linking content, commerce and intent data, in a bid to turn inspiration into measurable action.

New offerings including Logo Takeover, Prime Time and expanded Pulse aim to help brands own key cultural moments and reach fragmented audiences.

Canada’s inaugural national creator awards celebrated top talent across multiple categories, spotlighting a new standard for recognizing cultural impact, authenticity and community-driven influence.

The latest trends, creator moves and platform updates marketers need to know.

The new Explora tool, developed with Matador Network’s GuideGeek, delivers personalized itineraries and real-time travel guidance, offering insights into visitor behaviour across New Brunswick.

In a first-of-its-kind case, Australian authorities have slapped a US$27,608 penalty over undisclosed influencer gifting.

The March 27 MediaSmarts initiative aims to help Canadians understand AI, develop critical thinking skills and navigate challenges.

The new global platform signals a shift toward full-funnel marketing within TikTok, where discovery, engagement and conversion increasingly happen in one place.

Latest forecast shows global social media ad spend rising in 2026, with Instagram, Facebook and TikTok posting double-digit gains.

Campaign from Edelman Canada wants the condiment to claim its rightful place as a food A-lister.

Seven agencies pitched for the account, which covers Knorr and Hellmann's.

As brands experiment with digital twins and virtual creators, marketers are weighing the scale and efficiency of AI against the trust and human connection that drive real influence.

The platform lets brands launch city-based Instagram Story campaigns in minutes, tapping more than 2,000 creators and everyday users without the usual influencer processes.

New GM Bob Cornwall shares how the platform is bridging the gap between marketers and users, deepening engagement in mature markets, and positioning itself as a core growth engine for Canadian brands.

The latest trends, creator moves and platform updates marketers need to know.

The partnership spans historic match archives, live highlights and creator-led coverage across Canada, Mexico and the U.S.

Zeinab Sayed, head of measurement at #paid, outlines the benchmarks, brand-lift signals and creative formats that show whether influencer content is truly driving impact.

The latest trends, creator moves and platform updates marketers need to know.

The creator-first move positions Hermana to strengthen the bridge between influencers and brands through embedded creator leadership.

Simply having a funny or unhinged tone of voice is not enough.

Shuman joins Publicis to build a social-first team designed to help brands spark culture, engage communities, and create impact across platforms.

Ottawa says new data safeguards and oversight measures address security concerns while allowing TikTok to maintain its Canadian operations and support the country’s creator economy.

The latest trends, creator moves and platform updates marketers need to know.

From Olympic vlogs to behind-the-scenes training content, athletes are turning social platforms into media channels — and giving brands new ways to reach fans.

The five-part YouTube series shows how kitchens can be built on any budget, with expert tips, creative designs and renovation advice.

Optimized influencer campaigns are now delivering up to $18 for every $1 spent—well above the industry average of $5.78—according to Ogilvy’s 2026 Influencer Trends Report.

Why authenticity is the secret sauce: A&W seizes on a cultural moment as the Big Arch promo video becomes a cautionary social media tale.

Newly appointed managing director outlines her vision—from moving brands beyond reactive posts to investing in creators, AI-driven personalization and social commerce.

The latest trends, creator moves and platform updates marketers need to know.

From parkour-filming martial artist to a global leader in VFX-driven storytelling, Edwin Chung discusses the shift from influencer to creator, and how he transforms branded content into an art form.

The CMA initiative will give Canadian marketers the tools, standards and insights they need to navigate the growing creator economy and social commerce landscape.

For the past four years, Titus has also served as global influence lead for WPP’s Open X.

Ad Standards and Caddle release new research showing micro-influencers are the go-to for product discovery, with authenticity and transparency outweighing celebrity reach in shaping consumer choices.

The original track by Montreal-born singer-songwriter Stacey Ryan celebrates the power of wishes for children with critical illnesses, inviting fans to create TikTok content with a branded effect.

The brand is challenging Canadians to guess the flavours of its mystery snack cakes—led by a chaotic, internet-ready goat puppet built for social.

The latest trends, creator moves and platform updates marketers need to know.

As the market matures, experts predict where growth, risk and opportunity will emerge next.

Fans can now access exclusive snaps and priority replies while creators build recurring revenue in a fully ad-free environment.

Reitmans’ Spring 2026 subway takeover generated over 33 million social media impressions, turning an abandoned station into a viral fashion moment.

Creator partnerships are no longer optional: 48% of marketers say they’re a must-have.

The Plus Company owned social agency also shakes up US leadership with plans to enhance creative innovation and client growth across North America.

A snapshot of the creators who are commanding attention and shaping trends nationwide.

What began as a storybook monster became 2024's $430 million phenomenon via TikTok and celebrity flexes, but counterfeit scandals and market corrections now cast doubt on whether Labubu can evolve beyond a one-cycle craze.

From creator-led spots to nostalgic reunions, this year’s Super Bowl ads sparked plenty of post-game buzz on YouTube.

The latest trends, creator moves and platform updates marketers need to know.

Super Bowl LX demonstrates the growing power of social-only activations and the evolution of hybrid strategies.

Skipping a traditional 30-second spot, Kraft Mac & Cheese responded in real time to more than 50 Super Bowl commercials

By tricking consumers into watching a “soup or bowl,” DonerNorth helped the sandwich brand cut through one of the year’s most cluttered media moments.

The latest trends, creator moves and platform updates marketers need to know.

Media and social experts share their interpretation of the numbers to predict how brands will be reaching consumers on the platforms in the months ahead.

As the market matures, experts predict where growth, risk and opportunity will emerge next.

The campaign offers a clear look at how Pet Valu used creators to connect emotional storytelling with physical store behaviour in a competitive retail category.

The agency has hired Sophie Morel and Marine Didierlaurent as it expands its social team, aiming to deliver integrated, performance-driven content and influencer campaigns across Canada.

How Torri Webster chooses the brands she works with—and the ones she turns down.

“Our goal is to give consumers a reason to talk about your brand. I’m a content creator, not an ad agency, so we play by different rules,” says Adbot founder Raul Garcia

As the market matures, experts predict where growth, risk and opportunity will emerge next.

An ongoing exploration of the many ways social media is reshaping today’s advertising landscape.