Welcome to Campaign's market reports – a series of data-led insights that provide agencies and brands alike with crucial information to identify opportunities and understand market trends.
Canadian Market Report
Global Market Reports
Adspend hits a trillion dollars, but clouds are gathering. What next?
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In 2024, adspend reached a trillion dollars for the first time in its history. It's a significant psychological milestone. But while adspend has swelled in the past five years, overall trends in advertising are far less rosy.
In this report, Campaign Red, dives into adspend globally, shows how it breaks down regionally, explores the key factors that will impact the new business market this year, and looks at how marketers are responding to the myriad of challenges.
The end of the 'big six'
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The latest Campaign Red market report unpacks a defining moment for the industry: Omnicom and IPG's planned merger, creating the world's largest advertising group. We assess how this seismic shift is set to redraw the map of global advertising - and how the holding companies really performed in 2024.
REVEALED: Will retail media live up to the hype?
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Is 2025 the year that retail media will rake in more adspend than TV? Many voices in the industry predict it will.
Campaign's report "Will retail media live up to the hype?" delves into the rise of retail media, what the industry needs to understand about the growing medium and the impact it will have on the future of advertising.
The new rules of sponsorship
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Which brands are consumers more likely to buy after the Olympics? Campaign Red's Market Report "The new rules of sponsorship" takes a deep-dive into sports sponsorship.
The report presents the findings of its exclusive global consumer survey conducted in partnership with international research agency Censuswide. More than 3,500 consumers were polled in seven countries pre-and post the 2024 Paris Olympic and Paralympic Games to assess the impact of the global sponsors' strategies.