She has spent the past four years with the agency, calling it “one of the most rewarding parts of my career.”

Campaign from Gut showcases the many roles the country’s most famous coffee plays in Canadians’ lives.

The 2025 Ads Safety Report claims that its Gemini AI-powered tools caught 99% of policy-violating ads before they were seen.

The appointment comes as Zulu Alpha Kilo’s media arm scales its integrated creative and media model across North America.

Complaint alleged WPP, Publicis and Dentsu used trade associations to promote “demonetisation of disfavoured political viewpoints.”

Results show impact of multiple acquisitions, including Bearded Kitten in the UK.

The big three of Google, Meta and Amazon now account for 62.3% of worldwide digital ad spending.

The Stanley Cup Playoffs activation gives customers a chance to win one of 50 all-inclusive game packages through its order-to-win promotion.

Brand building is still about credibility, authenticity, repetition and, increasingly, that formula is being delivered in the creator ecosystem.

The latest trends, creator moves and platform updates marketers need to know.

The Institute for Responsible Influence announced the Responsible Influence Certification Program on Monday.

The digital-first campaign features custom sneakers, locked vault teasers and a nationwide contest.

The brand expands its Fleur ranking system beyond Toronto, reframing bathrooms as a key part of the dining experience.

The mobile activation in Toronto reframes tax filing as self-care, and advocates for workplace benefits to include financial tools like tax software.

WPP Media’s EssenceMediacom is the incumbent.