Majority of synergies will come from $1 billion cut to staffing costs, including job losses and offshoring.

The campaign from Edelman features the Toronto Raptors star squaring off against the brand’s “starting five” mayo flavours.

The brand is challenging Canadians to guess the flavours of its mystery snack cakes—led by a chaotic, internet-ready goat puppet built for social.

The partnership with the content-to-commerce platform is expanding across more programming formats, as well as the Quebec market.

Dentsu's corporate shake-up and appointment of a new chief executive follows record $2 billion (£1.5 billion) annual loss. 

First introduced last year, it facilitates conversations with AI representations of tailored audience segments.

Courage will now lead creative strategy and integrated campaigns for Simplii Financial, deepening its relationship with CIBC.

Fabric Social created the video.

The latest trends, creator moves and platform updates marketers need to know.

Fans can now access exclusive snaps and priority replies while creators build recurring revenue in a fully ad-free environment.

Reitmans’ Spring 2026 subway takeover generated over 33 million social media impressions, turning an abandoned station into a viral fashion moment.

The completely anonymous survey helps paint an accurate picture of what it’s like to pitch for new business in Canadian advertising.

Creator partnerships are no longer optional: 48% of marketers say they’re a must-have.

For Milan and Cortina 2026, LG2 wanted Bell to stand out from typical “teary eyed” narratives about perseverance and resilience, said LG2's Nicolas Dion.

The Plus Company owned social agency also shakes up US leadership with plans to enhance creative innovation and client growth across North America.

Awareness campaign by The Garden was inspired by a common response to learning of a childhood cancer diagnosis.