The Canadian ad industry has much to be proud of, with Canadian creatives doing amazing work for clients both here and on the world stage.
But we introduced our “Made in Canada” editorial platform in February because we wanted to explore how Canada can do even more—win more awards, but also win more business and gain a reputation as the best ad industry in the world.
With that in mind, we decided we should talk to some New Zealanders. Why? Good question. I’ve long been intrigued by the New Zealand advertising industry. Ever since my first time covering the Cannes Lions back in 2008, I’ve seen how the country not only wins more than its fair share of global industry awards, but how much of the work seems to have a distinct tone and charming sensibility about it.
Last year in Cannes, there was this Grand Prix winner:
And this also won a Grand Prix:
So, for the latest addition to our ongoing Made in Canada editorial series, we talked with four New Zealanders, asking for their observations about the ad industry here, and what suggestions they may have for how it can go to another level.
One of the most revealing observations shared by all four of them was that while Canadians pride themselves on being scrappy and out-of-the-box thinkers, the hustle, determination, innovation and just-get-it-done attitude is actually much greater in New Zealand.
