Why TD created a billboard that can only be read by a small percentage of the population

The "Visible Billboard" campaign from Ogilvy can only be read by those with colour blindness. It's promoting the TD Accessibility Adapter, a plug-in that makes its sites more accessible and responsive.

To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to all out content.

Register for free


✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe


✓ All the latest local and global industry news

✓ The most inspirational and innovative campaigns

✓ Interviews and opinion from leading industry figures