Travel Yukon "The Yukon: It's a Little Bit Metal" by Cossette
A campaign inspired by the expression "being metal" that aims to convince tourists that while the Yukon may seem rugged and remote in winter, you only need to be a little bit metal to visit. It's anchored by an original song on Spotify and spoof music video that will air during the Juno Awards.
by Emma Johnston-Wheeler
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