The Work
Skilled Trades College "Gameshow," by NewPath Sports and Entertainment
30- and 15-second spots in the style of a game show, in which standing partner and NBA star Scottie Barnes answers a winning question, about which trade professions can earn a person more than $100,000 a year.
The new spots highlight the benefits of enrollment in the trade school, featuring Barnes as a contestant in a Family Feud-style game show, alongside sportscaster Jack Armstrong as host. The NBA star correctly answers a question about trade professions that enable someone to earn more than $100,000 a year (all trade skills that can be learned at STC in a 12-week accelerated program), despite his never having attended the school. "I’m just passionate about the skilled trades," he says, and the super redirects to STC’s website. To further demonstrate the practical benefit of these skills, the set was handbuilt by STC students.