Rethink, which has been steadily gaining attention on the world stage, has added a new world-class creative to its Vancouver office.
Don Shelford has joined the agency as executive creative director, working alongside Leia Rogers, partner and ECD. Shelford was most recently global creative director for Visa at Wieden+Kennedy, but has also overseen work for some of the world's biggest brands, including Nike, Volkswagen, Coca-Cola, Google, TikTok, and Gatorade (see some of his work below).
Don Shelford has joined the agency as executive creative director, working alongside Leia Rogers, partner and ECD. Shelford was most recently global creative director for Visa at Wieden+Kennedy, but has also overseen work for some of the world's biggest brands, including Nike, Volkswagen, Coca-Cola, Google, TikTok, and Gatorade (see some of his work below).
While much of his career has been spent at W+K (across three different stops), he was also group CD at Droga5 New York—where he won a Cannes Grand Prix for MailChimp—and managed a 130-person social agency (Swift Agency) through the pandemic.
“Vancouver is new territory for me, and I’m really excited to tap into the potential of this market,” said Shelford in a release. “There’s incredible creative talent and great work coming out of the city. We have big ambitions to firmly cement Vancouver on the advertising world stage, where it belongs.”
Aside from his agency work, Shelford has worked as a director, shooting ads, comedy shorts for Funny or Die, and music videos.
“I’m beyond excited to start working with Don,” said Rogers. “He’s made so much incredible work over the years, and as soon as we started talking, I knew he was a Rethinker. He’s kind, he’s fun, he’s ambitious, and he’s laser-focused on creating really good work.”
Nike Golf - Play in the Now Covert -60-HD from donald shelford on Vimeo.
Google - "Hey Mom" from donald shelford on Vimeo.
Levi's - "To Work" - Go Forth for Braddock, PA from donald shelford on Vimeo.
