Canadian chocolatier Purdys is encouraging people to reconnect with friends, family, and loved ones for the holidays.
“Reconnect Roulette” includes a microsite where people can spin a wheel to identify someone meaningful in their life that they have lost touch with—someone “you went traveling with,” for example, or someone “you think might be lonely,” or "had gone through something hard lately." If they send that person a message, Purdy’s will reward the sender with a code for a three-pack of Purdys Hedgehog chocolates.\
The campaign, which is live now through Dec. 25, aligns with Purdys’ brand belief that its sweet treats can bring people joy and connection with others. “This holiday season, we wanted to take this one step further by encouraging reconnection and heartfelt reunions,” said director of marketing Julia Cho. “We hope ‘Reconnect Roulette’ can be a warm invitation to reach out to that person you’ve been meaning to message.”
Developed with Rethink, there’s also a fittingly sweet 90-second video ad (with cutdowns) showing people talking first about loneliness and lost connections, before sending out a reconnection message. The ads are running in top digital channels and in cinema.
“Reconnect Roulette” includes a microsite where people can spin a wheel to identify someone meaningful in their life that they have lost touch with—someone “you went traveling with,” for example, or someone “you think might be lonely,” or "had gone through something hard lately." If they send that person a message, Purdy’s will reward the sender with a code for a three-pack of Purdys Hedgehog chocolates.\
The campaign, which is live now through Dec. 25, aligns with Purdys’ brand belief that its sweet treats can bring people joy and connection with others. “This holiday season, we wanted to take this one step further by encouraging reconnection and heartfelt reunions,” said director of marketing Julia Cho. “We hope ‘Reconnect Roulette’ can be a warm invitation to reach out to that person you’ve been meaning to message.”
Developed with Rethink, there’s also a fittingly sweet 90-second video ad (with cutdowns) showing people talking first about loneliness and lost connections, before sending out a reconnection message. The ads are running in top digital channels and in cinema.
