O'Select says it can make cats almost undetectable
The Ontario launch campaign from Berners Bowie Lee says that thanks to the cat litter brand's 50-day odour-free promise, it's almost like its users don't own a cat.
by Chris Powell
Sign In
Trouble signing in?
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ All the latest local and global industry news
✓ The most inspirational and innovative campaigns
✓ Interviews and opinion from leading industry figures