Nike's Kaepernick Ad Is Most Viral Brand Moment Of 2018

Nike's "Believe in Something" was the most viral brand moment of 2018, generating more than 8.2 million online conversations, according to the U.S. research firm Brandwatch.

To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to all out content.

Register for free


✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe


✓ All the latest local and global industry news

✓ The most inspirational and innovative campaigns

✓ Interviews and opinion from leading industry figures