The Work
Newfoundland and Labrador Tourism "The Welcome Desk: A Closer Look" by Target
A new series of long-form digital videos added to "The Welcome Desk" platform introduced by Target last year. "The Welcome Desk" plays off the brand's history of concluding ads by inviting viewers to call a toll-free number to start planning their trip by turning the operators into characters.
"The Welcome Desk: A Closer Look" stars the familiar faces of The Welcome Desk campaign as they give viewers, well, a closer look at puffins, whales, and icebergs. The videos provide a first-person perspective of the tourist experiences offered by the province, with a combination of professional footage and user-generated content from visitors and locals.
CREDITS
Agency
Creative Director
Associate Creative Director
Art Director
Copywriter
President
Account Director
Senior Account Manager
Strategic Planner
Agency Producer
Director of Communications and Media Planning
Media Planner / Buyer
Production Coordinator, 1st AD
Director
Cinematographer
Sound recordist
Editor