Mudra promotes Bobby Pawar as chief creative officer

Bobby Pawar has been promoted as chief creative officer of the Mudra Group, within a year of his appointment as national creative officer. Pawar will be the creative head for Mudra Advertising, Mudra Marketing Services, and the recently launched Mudra MAX (media and content). His creative duties will cover Tribal DDB India, Rapp Collins India, Primesite, Kidstuff Promotional Marketing, Multiplier and Mudra Health and Lifestyle as well.

Bobby Pawar has been promoted as chief creative officer of the Mudra Group, within a year of his appointment as national creative officer. Pawar will be the creative head for Mudra Advertising, Mudra Marketing Services, and the recently launched Mudra MAX (media and content). His creative duties will cover Tribal DDB India, Rapp Collins India, Primesite, Kidstuff Promotional Marketing, Multiplier and Mudra Health and Lifestyle as well. The appointment comes close on the heels of the Mudra Group's announcement of its Mumbai advertising office going full service, and the formation of Mudra MAX, which has been positioned to bring creative and brand thinking closer to media analysis and strategy. Prior to joining Mudra a year ago, Pawar was with BBDO Chicago. He has worked with several creative gurus, among them Neil French, Rick Boyko, Steve Hayden and Marty Orzio.