One of Canada’s largest and most well-known market research firms has added more artificial intelligence to its repertoire with the acquisition of CubeAI.
A Montreal company, developed by branding and marketing entrepreneur Neil Fleischer along with two HEC / University of Montreal professors, CubeAI uses AI to deliver precise metrics on attention, emotion, facial recognition, and eye-tracking.
Leger said that adding CubeAI’s technology to its established process of gathering traditional survey respondent data will give clients a better understanding of advertising performance.
“The acquisition of Cube AI aligns with the company's strategic plan to incorporate artificial intelligence into Leger's processes,” said Jean-Marc Leger, president of Leger. “This new advertising test solution aims to provide clients with richer insights, more efficiently and cost-effectively.”
Leger has been a minority investor in CubeAI since 2022, and the successful collaboration led Leger to increase its stake to 51%. Fleischer will continue as CEO of the new Leger Division, with professors Sylvain Senecal and Jacques Robert remaining as shareholders and serving on the company's board.
"With Leger's extensive market reach and expertise, we are poised to bring our remote user-testing solutions to a wider audience, enhancing the way companies connect with their customers,” said Fleischer.
Launched in Montreal in 1986, Leger has grown to more than 600 employees across eight offices in Canada and the US.
