As anyone who’s spent any time in advertising will tell you, success is about creative genius, sure. But there are usually equal measures of luck and good fortune behind any award-winning advertising.
Casual doodles can turn into advertising gold, and slapstick absurdist comedy can inspire a life-saving PSA.
With that in mind, we spoke with the bright minds behind some of the eight ads still in contention for the Campaign Cup about how they did it.
To read about more click on the links below:
•The Making of "Unapologetically Human"
•The Making of "Follow the Arches"
The Campaign Cup is our attempt to crown the Greatest Canadian ad of the 21st Century. There are now just eight contenders remaining, with voting for the Elite 8 closing at midnight tomorrow. Be sure to cast your vote here.
