UM Canada is taking the pulse of Heart & Stroke's media business. The charity has chosen the IPG Mediabrands network to lead all of its paid media efforts, with a focus on driving brand awareness and supporting its annual Heart & Stroke Lottery in Ontario.
"Our partnership with UM is an important step in our work to continuously connect with new and existing donors, and to further advance our mission,” said Sue Valle Connop, Heart & Stroke's director of marketing, in a release. "The media expertise the entire UM team offers will be integral to this work."
"Our partnership with UM is an important step in our work to continuously connect with new and existing donors, and to further advance our mission,” said Sue Valle Connop, Heart & Stroke's director of marketing, in a release. "The media expertise the entire UM team offers will be integral to this work."
Heart & Stroke had been working with IPG Mediabrands unit Reprise, which was brought under the Kinesso umbrella in September, since the beginning of the year. In a release, UM said that the appointment "unlocks the full power" of the integrated IPG Mediabrands network.
Kate Mateer, UM's executive vice-president, client business, said that the network has amassed a successful track record of work for not-profit partners. "[C]ombined with our strategic and innovative approach to media, we look forward to helping Heart & Stroke reach new segments and deepen their connection with key audiences.”
