Go-to-Market Strategy: the art of stating the obvious and still getting it wrong
Coca-Cola and Sonos both showed how things can go wrong for big brands when they want to act like startups, says Éric Blais in his latest Free to Disagree column.
by Éric Blais
To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to all out content.
Sign In
Trouble signing in?
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ All the latest local and global industry news
✓ The most inspirational and innovative campaigns
✓ Interviews and opinion from leading industry figures