Gen Z prove to know themselves best in third annual NEXT Agency Student Competition
The winner of this year's NEXT Agency student case competition positioned IKEA as a brand capable of growing alongside young adults as they navigate life's transitions.
by Emma Johnston-Wheeler
Sign In
Trouble signing in?
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ All the latest local and global industry news
✓ The most inspirational and innovative campaigns
✓ Interviews and opinion from leading industry figures