The Work
Financial Consumer Agency of Canada "Housing on the Mind" by Target
A 30-spot featuring people walking around with a model house on their head, keeping them from being able to focus on what's in front of them- a metaphor for the mind consuming anxiety of rising housing costs.
The house on the actors' heads prevents them from being able to see what is right in front of them, including when their cup of water is full, where their parked car is, or whether they're reaching for the salt or sugar to add to their coffee. The narrator states "It's hard to focus on anything else, when housing costs are on your mind. For free tools and resources to help you manage your home finances, visit canada.ca/itpaystoknow."
CREDITS
Agency
Creative Director
Associate Creative Director
Agency Producer
Director of Account Management
Account Director
Copywriter
Director of Creative Production
Digital Art Director
Digital Production Artist
Digital Image Photoshop Artist
Production
Producer
Director
Post production
VFX, sound design and mix
Colour