Faking It, Not Quite Making It

The Fyre Festival promotional strategy was actually really impressive, says Sid Lee's Elana Schachter. But the execution was a painful portrayal of how NOT to do influencer marketing.

To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to all out content.

Sign In

Trouble signing in?

Reset Password: Click here

Contact Customer Support at

Campaigncanada.support@haymarket.com

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

✓ All the latest local and global industry news

✓ The most inspirational and innovative campaigns

✓ Interviews and opinion from leading industry figures

Subscribe now