A global shortlist of eight agencies, representing the U.K., Canada, the U.S., Türkiye, Hong Kong, Australia, New Zealand and the Philippines are competing for the coveted Creative Agency of the Year at Campaign’s fourth Global Agency of the Year Awards.
Zulu Alpha Kilo is in the running for top creative agency, and is also on the top independent creative shortlist, where it is joined by Rethink. Citizen Relations is in the running for PR Agency of the year, while Nancy Crimi-Lamanna and Aaron Starkman are both shortlisted for top creative leader.
On the Creative Agency of the Year list, ZAK is joined by Australia’s Thinkerbell, New Zealand’s Special and Motion Sickness, the U.K.’s Amplify, Hong Kong’s DDB Group, and two TBWA agencies: the Philippines’ TBWA\SMP, and Türkiye’s TBWA\Istanbul.
Three Interpublic Group brands have been shortlisted for Global Network of the Year: FCB, McCann Worldgroup, and UM Worldwide. They are up against WPP’s Ogilvy and Wavemaker, Omnicom’s DDB Worldwide and OMD Worldwide, and Chime Communication’s VCCP, and the sole independent network, Imagination.
The shops in the running for Media Agency of the Year include Mindshare in China, and the UK’s Manning Gottlieb OMD. The latter has four separate chances to walk off with a Global Agency of the Year title, having also been nominated for Agency Leader, New Business Development Team/Person, and Strategic Planning Leader.
Meanwhile, the UK’s Oliver has been shortlisted for five different awards: Agency Leader, Creative Leader, Customer Engagement Agency, Digital Innovation Agency, and In-house Agency as part of Unilever’s U-Studio.
The UK’s VCCP also has five nominations: Agency Growth Leader, Strategic Planning Leader, Global Network, Independent Agency (Integrated Experience, PR), and Integrated Marketing Agency.
Judged by a panel of top marketers
Campaign’s Agency of the Year Global Awards are judged by a panel of top marketers. This year’s chair of judges is Betsey Chung, a veteran global chief marketing officer, who has held a range of senior marketing and finance roles at brands including TD Bank Group, BMO, Aviva and American Express.
Last year, New Zealand’s Special scooped the headline Creative Agency of the Year prize and Ogilvy won Creative Agency Global Network.
Australia’s Initiative walked off with the Media Agency of the Year and UM Worldwide took Medial Global Network.
Inaugural in-person awards ceremony
Companies from more than 40 countries entered Campaign’s fourth global Agency of the Year Awards, with the winners to be revealed on June 13 at the inaugural in-person awards ceremony, at London’s Carlton Tower Jumeirah, ideal timing for a pre-Cannes Lions warm-up en route to the festival.
The black-tie event will bring together international judges and the world's top agencies, starting with a networking reception followed by a three-course dinner, before the unveiling of the 2023 winners with time to network and celebrate.
Find out more at the Agency of the Year Global Awards website: https://www.aoyglobalawards.com/
See the full list of last year’s winners at Campaign Global Agency of the Year Awards 2022: winners revealed (campaignlive.co.uk)
Shortlists for network awards
Global Network
DDB Worldwide
FCB
Imagination
McCann Worldgroup
Ogilvy
OMD Worldwide
UM WW
VCCP
Wavemaker
Best Network: Asia Pacific
Special
TBWA\Asia Pacific
The Weber Shandwick Collective
Best Network: Europe
DDB Europe
NoA - The North Alliance
McCann Worldgroup UK & Europe
OMD EMEA
PHD Europe
Best Network: Americas
IPG Mediabrands
SAB Marketing Connections
Best Network: Middle East & Africa
IMPACT BBDO
TBWA
Shortlists for agency awards
Creative Agency
Amplify
DDB Group Hong Kong
Motion Sickness
Special
TBWA\Istanbul
TBWA\SMP
Thinkerbell
Zulu Alpha Kilo
Media Agency
MG OMD
Mindshare
Brand Experience Agency
Amplify
George P. Johnson Experience Marketing
Imagination
Jack Morton Worldwide
Leo Burnett Taiwan
LIGHTBLUE
Momentum Worldwide
Consultancy
Deloitte Digital
Fiftyfive5, part of Accenture Song
half rhino
Manifest
Customer Engagement Agency
Leo Burnett Taiwan
Oliver
Rapp Worldwide
Digital Innovation Agency
Atomic 212°
Create Group
DEPT®
Gravity Road
OLIVER
Propel Manila
Zenith Taiwan
In-house Agency
BBC Creative
The Kitchen North America
U-Studio/OLIVER
Creative X, Meta
Independent Agency (Creative, Advertising)
Mother
Motion Sickness
Pablo
Rethink
Special
Thinkerbell
Zulu Alpha Kilo
Independent Agency (Integrated Experience, PR)
Apparent
Create Group
Imagination
Just Global
Tangerine Communications
VCCP
Independent Agency (Media, Performance)
Ampersand Advisory
Atomic 212°
NP Digital
Independent Agency (Digital)
Propel Manila
White Rivers Media
Integrated Marketing Agency
Apparent
VCCP
Performance Agency
Acceleration Partners
Atomic 212°
Croud
Journey Further
M&C Saatchi Performance
NP Digital
Tug Agency
PR Agency
Citizen Relations
FleishmanHillard
Icon Agency
Material
Tangerine Communications
The Weber Shandwick Collective
Vector
Zeno Group
Social Media Agency
Billion Dollar Boy
The Goat Agency
Gravity Road
(Le Pear Societe') LPS Brands
Whalar
Shortlists for people and team categories
Agency Growth Leader
Sandeep Mark Joseph, CEO and co-founder, Ampersand Advisory
Claire Fenner, CEO, Atomic 212°
Sam Stuchbury, executive creative director, Motion Sickness
Stephanie Brimacombe, global chief growth officer and CEO Europe, VCCP
Agency Leader
Sergio Gordilho, chief creative officer, Africa Creative
Jamie Elliott, CEO, The Gate London
Cat Lyon and Sean O'Brien, co-founders, half rhino
Eileen Kiernan, global CEO, IPG Mediabrands
Natalie Bell, CEO, MG OMD
Sam Stuchbury, executive creative director, Motion Sickness
Rod Sobral, global chief creative officer, OLIVER
Tony Bradbourne, founder / creative chairman & CEO NZ, Special
Corporate Communications/Marketing Team or Person
Mother
Ogilvy Global Communications, Ogilvy
Creative Leader
Nancy Crimi-Lamanna, chief creative director, FCB Canada
Ali Rez, chief creative officer, Impact BBDO
Rod Sobral, global chief creative officer, OLIVER
Aaron Starkman, chief creative officer, Rethink
Lisa Fedyszyn and Jonathan McMahon, chief creative officers, Special
New Business Development Team/Person
Atomic 212°, Rory Heffernan
MG OMD, New Business and Development Team
TBWA\Istanbul
Strategic Planning Leader
Emma Withington, chief planning officer, MG OMD
Toygun Yılmazer, chief strategy officer, TBWA\Group Istanbul
Michael Lee, chief strategy officer, VCCP Partnership
Talent Management Team/Person
TO BE ANNOUNCED AT THE AWARDS
Shortlist for Client & Partner Awards
Global Tech Partner
TO BE ANNOUNCED AT THE AWARDS
Shortlist for staff engagement and initiatives awards
Best Place to Work: Individual Shop
Create Group
Croud
DDB Group Philippines
IDEASXMACHINA Hakuhodo
Talented.Agency
TBWA\RAAD
