The Work
Canadian Women's Foundation "Count Me In" by VML Toronto
A 30-second video compilation of notable Canadian women pledging to support gender equality, that serves as a call to action for others to join the cause.
The video redirects to a dedicated web-page where viewers can register to record their own pledge, and download a social media tool kit to help spread the word. Contributions may be remixed into future iterations of the video.
CREDITS
Client|Canadian Women's Foundation
Agency|VML Toronto
Chief creative officer, Canada| Graham Lang
Executive creative director|Frank Madera
Associate creative director|Sasha Ortega
Associate creative director|LB Cooper
Design lead|Sam Bullis
National head of production|Janice Bisson
Integrated producer|Jonathan Lajoie
Senior designer|Jennifer Yoon
Chief client officer|Emma Toth
Managing director|Tyler Harris
Account Director|Sam Glasbey
Account supervisor|Lauren Publicover
Production|Fela
Director|Kat Webber
Editor|Kat Webber
Producer|Su Zielinski
Colour|Rodeo
Sound|OSO Audio
Composition|Liz Lokre
PR|CGI
Media|Wavemaker Global
Media support|Wavemaker chief strategy officer Andy Braunston, Wavemaker investment director Aileen Cruikshank, Wavemaker client business manager Cara McNabb, GroupM director of client services Jamie Popplewell.
Talent|Hannah Sung, Sarain Fox, Jamie Pandit, Fay DeFazio Ebert, Anna Bediones, Floli and Emma, Maya Jardon