Campaign Cup: Final voting now open

Will you vote for the sunny and funny "Start the Car," or the poetic ode to Canada that is "We the North"?

by Chris Powell | 1 May 2024

We started with 32, and now just two remain. "We the North" and "Start the Car" are the finalists in the Campaign Cup, our competition to find the Greatest Canadian Ad of the 21st Century.

Our two finalists are a study in contrasts: A light, bright and funny spot from IKEA, matched-up with a poetic ode to Canadian identity that turned our outsider status in the NBA into a rallying cry (see our making of story for "Start the Car" here, and "We the North" here).

They may be markedly different, but they're also representative of the world-class work Canadian marketers and agencies have been producing for many years.

Click here to review the two finalists and see the route they took to the final, and don't forget to vote for your favourite here.

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