The Work
Breakfast Club of Canada "We Believe in Breakfast" by Tam-Tam/TBWA
The 30-second spot demonstrates the importance of breakfast with school age kids enthusiastically sharing the breakfast foods that power their day.
In timing with the brand's 30th anniversary, the campaign aims to strengthen national presence and raise public awareness of the impact of school breakfasts for children. Each child in the video takes a turn talking to the camera, sharing the breakfast food that they believe in, like yogurt, apples and toast ("with the crust cut off"). A narrator informs the viewer that in Canada, one in three children risks going to school hungry. "Breakfast Club of Canada and its partners help children access nutritious breakfasts to start the day," the narrator states, as the kids exclaim "we believe in breakfast" in unison. The super redirects to breakfastClubCanada.org.