A Creative Director And Frustrated Hockey Fan On How To Sell Be-Leaf

Aside from fixing the team on the ice, Maple Leaf Sports & Entertainment needs to fix its marketing message for next season if it wants fans to believe in the Leafs again, says Agency59's Brian Howlett.

To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to all out content.

Register for free


✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe


✓ All the latest local and global industry news

✓ The most inspirational and innovative campaigns

✓ Interviews and opinion from leading industry figures

Subscribe now