Campaign's global insights, analysis and data content service is coming to Canada. The objective is to help our subscribers to benchmark performance, identify opportunities and understand market trends in advertising, marketing and media.
Over the past five years Campaign has been building proprietary databases of global new business activity, mergers and acquisitions (M&A), global ad spend data and global awards under the umbrella brand name of Campaign Advertising Intelligence (AI).
These assets are supporting a range of products for our global organisational subscribers, including regional insights and reports, global insights and reports, and direct access to the databases to run queries and pull bespoke reports.
The service is now available in Canada, initially launching with two reports. The first is a global perspective on how low confidence, the global cost-of-living crisis and shifting digital platforms are negatively impacting global new business in FMCG, retail and technology and what it means for both agencies and brands.
The second, takes a more specific look at the trends in Canada where the post-pandemic uplift in new business pitches continued with a 23% year-on-year increase in 2023 compared with 2022, which was itself 175% up on 2021. The cost-of-living crisis is a global phenomenon, but within the Canadian market additional factors have come into play, according to local pitch consultants. These include a rise in media costs, a high turnover among brand CMOs and brands looking at reordering their capabilities and scope of work.
Going forward we will be commissioning bespoke, data-led reports for the Canadian market with plans for two more in the next few months. More details will follow soon.
