The mandate is to translate Grupo Bimbo’s "embedded responsibility" into a meaningful consumer narrative, says King Ursa founder Paulo Salomao.
LATEST
Mackenzie Investments builds on “See Things Others Miss” with surreal animated campaign
The latest work shifts the platform from awareness to product consideration, using a high-contrast animated world to simplify complex investment themes and spotlight opportunities others may overlook.
Victims Services Toronto promotes expanded “Ask for Angela” safety program
The campaign from 72andSunny includes high-profile OOH and hard-hitting PSAs.
Factor Canada builds performance platform with Jays' Ernie Clement
Timed for the beginning of baseball season, the campaign spotlights routine and consistent nutrition as the foundation of performance.
“Car!” True Hockey wants to clear roads for the game
The “Game On” campaign targets navigation apps to reduce neighbourhood traffic and keep street hockey alive for the next generation.
Omnicom CEO John Wren earned $70m package in 2025
Wren reduced his salary to $1 in favour of stock options, but he will only profit on the amount that Omnicom’s share price rises above a key threshold.
First indie media rankings of 2026 revealed
Only one UK-based agency made the top 20.
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IN CASE YOU MISSED IT
“Client-centricity is our new mantra”: new Dentsu CEO delivers first address to staff
Takeshi Sano pledges execution-led transformation, as the group tackles a sweeping international overhaul.
OpenAI’s ChatGPT Ads trial surpasses $100m in six weeks
The ongoing pilot gives advertisers the ability to invest in the format.
Pizza Pizza erupts with the Volcano Dipper
Campaign from Zulu Alpha Kilo promotes the pizza chain's latest menu innovation — a raised pool of creamy garlic dip baked into a pie.
If brands speak to everyone individually, do they risk meaning nothing together?
Omnicom India’s Prasoon Joshi wonders if the industry obsession with personalization and efficiency might break the connections that once made brands matter.
Does marketing have a knowledge crisis?
A four-country study by Ipsos finds that speed and accountability are rising — but foundational marketing knowledge is not keeping up.
ChangeMakers adds Hirsch and Kim to “create new kinds of value”
The former long-time creative team will focus on innovation and brand strategy, while Ron Smrczek continues to lead the creative department
Porter Airlines introduces its first Quebec-specific campaign
It arrives with rival Air Canada under fire for its CEO’s failure to use French when addressing the victims of last week’s fatal runway collision at LaGuardia Airport.
theScore Bet swings into summer with new advertising
Diamond’s newest work on the “Get Into Bet Mode” platform coincides with the Blue Jays’ season opener.
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