Rethink churns out another buzzy idea, this time enabling itsdairy client to playfully join the chat around a quirky social trend.
TODAY'S EDITION
June 5 2026
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Can X win back marketers? We ask the social and media experts
After less than cordial relations with advertisers, the platform formally known as Twitter seems to be undertaking a charm offensive to win them back. But is it enough?
Campaign Conversations: How Telus is rethinking influencer marketing
Vice-president Lisa Mack discusses how the brand is embedding creators into its media strategy.
Taking a scroll — Week of June 1: This week in the global creator economy
The latest trends, creator moves and platform updates marketers need to know.
Sid Lee elevates leadership team in push toward AI-enabled, adaptive agency model
Sid Lee has appointed Yanick Bédard, Shereen Ladha and Jean-François Lavigne to its executive leadership team.
T1 creates growth and innovation department
The independent agency has appointed Jorge Tatto as vice-president, growth and innovation.
McDonald’s global World Cup campaign includes Canadian content
The World Cup sponsor is offering collectible cups featuring past and present soccer legends, while Happy Meals include one of 23 Squishmallows.
When you give a kid a calculator: What math class teaches us about training AI skills
The goal of AI training isn't to replace the fundamentals—it's to turn basic skills into a superpower, says Jessica Balter
Meta rolls out global 13+ content restrictions for teens across Instagram, Facebook and Messenger
Meta is making Instagram, Facebook and Messenger default to 13+ content settings for all teen accounts globally, adding automatic content barriers and session limits on topics like nutrition, weightlifting and anxiety.
MusiquePlus returns as a TikTok-first brand
The iconic Quebec music brand is making its return, reimagined as a creator-led TikTok destination focused on music discovery, entertainment and local culture.
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IN CASE YOU MISSED IT
Edelman hires first global chief creator officer
Kenny Gold will oversee Edelman Creator’s global team of approximately 200 creator specialists.
WPP and Publicis go head to head in global Coca-Cola global media review
The review excludes North American but sets up another showdown between rival holding companies over data, tech, and agentic AI tools.
Speed, data and AI… turning in-house agencies into competitive advantage
Experts covering creativity and AI, data, CRM, and strategy from brands including Kraft Heinz, Labatt, Loblaw and Lyft all booked for Campaign’s second In-Housing Summit
Roots kicks off World Cup countdown with fan experiences
The retailer is turning stores and restaurant partners into fan hubs to connect with Canadians ahead of the 2026 FIFA World Cup.
One step forward, two steps back: Media transparency 10 years after the ANA’s K2 report
New survey data, the WPP whistleblower case and the rise of agentic AI reveal an industry that still hasn’t gotten its house in order.
Numeris hires Bryan Segal to lead growth strategy
“Bryan will play a key role in helping us move faster and deliver meaningful value to the industry,” said chief growth officer Sue Haas.
Sephora Canada tips off Tempo partnership with ‘Pretty Badass’ platform
The campaign celebrates women who are equally defined by their confidence, individuality and competitive drive.
BMO The Actor The Spoof The Ad
TBWA and BMO moved quickly when the bank brand showed up in Nirvanna The Band The Show The Movie.
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