Influencer marketing spend climbed to $660 million in Canada in 2025.

The Rethink campaign takes viewers on a cross-Canada tour of hockey communities.

7-Eleven Canada chose Publicis to lead creative work aimed at connecting with a new generation of consumers

The new partnership will see it lead creative work to clarify United Way Greater Toronto’s impact and messaging across the GTA.

The real risk of AI advertising isn’t imperfect craft, says Éric Blais in his first Free to Disagree column of 2026. It’s accelerated decision-making that strips away “thoughtful friction.”

Hub launches with four Super Agents: The Brand Analytics Agent, The Behavioural Science Agent, The Analogies Agent and Creative Brain

The Machine, powered by AI agents, brings disconnected workflows together into one unified system. Stagwell will be offering demos at CES.

FCB (RIP) was an easy winner in the overall rankings, thanks to Spotify’s “Spreadbeats” campaign

Created by LG2, “As-Tu Du Beurre De Pinotte” features a funny cultural nod to a 1980s novelty song.

The campaign personifies debt as a toxic partner to challenge the normalization of minimum payments and push Canadians toward structured debt relief options.

We put the finishing touches on 2025 with a round-up of some of our most-read stories of the year.

Holiday songs and filthy autos come together in a cheeky seasonal stunt.

The campaign by Google agency Cossette uses natural evolution as a metaphor for changing phones—enhanced by AI.

What began as a warning about politicized commerce now defines how brands operate, writes Éric Blais in his year-end Free to Disagree column.

ByteDance has agreed to sell over 80% of TikTok’s US business in a deal designed to avoid a nationwide ban under the US divest-or-ban law.​