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# The Social Edit
{ How brands are growing through creators, community, and culture. }
April 11 2026
 

TOP STORY

The $200 billion moral dilemma: Should the ad industry fund healthier social media?
The $200 billion moral dilemma: Should the ad industry fund healthier social media?
A landmark California ruling and Australia’s under‑16 social media ban have forced the ad industry to confront funding addictive platforms. But will the industry lead the shift to healthier digital spaces?
 
 

LATEST

 
From Nutella to maple syrup: everyday brands achieve lift-off on Artemis mission
From Nutella to maple syrup: everyday brands achieve lift-off on Artemis mission
A floating jar of Nutella, a request for maple syrup, and unexpected brand cameos show how daily life and global brands are being amplified in real time aboard Artemis II.
 
Tinder taps astrology to spark Gen Z conversations
Tinder taps astrology to spark Gen Z conversations
The social-first “It Starts with a Sign” campaign leans into creator-led storytelling to launch Astrology Mode.
 
Snapchat and YouTube join Numeris VAM as cross-platform measurement gains momentum
Snapchat and YouTube join Numeris VAM as cross-platform measurement gains momentum
The additions bring more of the Canadian video ecosystem into a single measurement framework.
 
Meta removes ads from lawyers seeking users to sue its platforms
Meta removes ads from lawyers seeking users to sue its platforms
Tech company is disallowing lawyers to “profit from [its] platforms while claiming they are harmful.”
 
Bill Gates-founded BENlabs set to shutter
Bill Gates-founded BENlabs set to shutter
The influencer marketing agency’s CEO exited in January, two years after Gates pulled funding.
 
Taking a scroll — Week of April 6: This week in the global creator economy
Taking a scroll — Week of April 6: This week in the global creator economy
The latest trends, creator moves and platform updates marketers need to know.
 
TikTok signals Canadian comeback with hiring push and partnership revival
TikTok signals Canadian comeback with hiring push and partnership revival
After a government-ordered shutdown threat, the platform is re-establishing its presence with over 30 new roles and renewed cultural partnerships.
 
Partner content

AGE IS JUST A NUMBER

Why brands must look beyond the generational divide

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Partner content

Samsung Ads Canada introduces two new performance tools

In a TV landscape where reach is harder to secure and prove, Samsung Ad introduces two new tools aimed at uncovering new audiences and cutting waste.

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