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Campaign Canada Today

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Your daily briefing from Campaign Canada, covering brands, agencies and media.

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May 26 2026

TOP STORY

Publicis and LiveRamp hit back after rivals claim M&A deal will harm ‘neutrality’

Omnicom and Stagwell have questioned the future independence of the data collaboration platform if it is acquired by the French agency giant.

LATEST

The Beer Store tells Ontarians to stop throwing away deposit money

“Take Back What’s Yours” reframes empty alcohol containers as lost cash, reminding Ontarians they can reclaim money on returned bottles or cans.

"Thankfully, the Nurses Did": BC campaign shares patient POV of nursing shortage

9Letters launches "Ratios Save Lives" campaign for BCNU to connect hospital staffing with patient safety.

Why there’s a fishing boat floating over downtown Toronto

The experiential activation for ExploreNB gives passersby a taste of New Brunswick in the heart of Toronto.

CREA turns home buying confusion into social-first storytelling

“Realtors Explain” uses short-form video to help first-time buyers understand the home-buying process, extending its “Together, we’ll make home happen” platform.

Campaign Conversations: Why Loblaw Agency is building creator strategies around culture, not campaigns

Head of social Darcy MacNeil discusses how the brand is reshaping its creator strategy around social listening, cultural relevance and long-term partnerships.

The Ordinary turns creators into cultural translators for The Markup Marché pop-up

The grocery-store-inspired global pop-up used exaggerated luxury-style branding on everyday items to spotlight how pricing and marketing language shape perceived value in the beauty industry.

Partner content

Samsung Ads Canada introduces two new performance tools

In a TV landscape where reach is harder to secure and prove, Samsung Ad introduces two new tools aimed at uncovering new audiences and cutting waste.

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Partner content

Tactics & Takeaways' 26

Tactics and Takeaways is the latest trend report from Globe Content Studio, part of Globe Media Group, the advertising arm of The Globe and Mail, Canada's foremost news media company.

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