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"Budgets are getting bigger, the focus on it is getting larger. The winds are shifting," Edelman's new global chief creator officer Kenny Gold said, describing changing attitudes toward the creator economy. Those shifting attitudes — and the bigger budgets in particular — are why Campaign Canada has been paying closer attention to the space in recent months. In that vein, we also covered System1's new playbook for effective creator campaigns. Elsewhere this week: a handful of major executive changes, and a big acquisition for Klick Health.
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