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The Week in Review
{ The Campaign team brings you a mixture of news, features, work and opinion from the past week }
May 21 2026

Dentsu released its Q1 numbers and the Japanese giant's global CEO sat down with Campaign to share his vision for the network's future. Meanwhile, Publicis Groupe made a significant leadership move in Canada, naming Fran Pessagno as the new CEO of Publicis Media Canada. It was also a landmark week on the awards front in New York, with Campaign rounding up the standout Canadian winners from one of the industry's biggest stages. And on the creative side, we spotlighted two campaigns worth your attention: a playful World Cup-inspired effort, and Molson's bold move to hand consumers disposable cameras and let them put their own spin on the beloved "I Am Canadian" platform.

 

TOP STORY

 
‘Tiger versus elephants’: Takeshi Sano on why Dentsu has ‘right size’ and ‘agility’ to win
‘Tiger versus elephants’: Takeshi Sano on why Dentsu has ‘right size’ and ‘agility’ to win
New global CEO talks to Campaign about his plans to reboot the underperforming international business and how the key to success is to focus on client growth, not on pitch opponents.
 
 

IN CASE YOU MISSED IT

 
1 Fran Pessagno hired as CEO for Publicis Media Canada
 
2 New deadline for the Power Lists—and we still want your nominations
 
3 Air Transat reframes World Cup ticket prices as a travel opportunity
 
4 Molson hands Canadians the lens to redefine “I Am Canadian”
 
5 KitKat gives Leafs fans a “lucky break” after lottery win
 
6 Big wins in the Big Apple: the Canadian haul from Creativity Week show so far
 
7 Japan and EMEA lift Dentsu's Q1 performance, APAC continues to struggle
 
8 Retire the funnel, build infinite loops—redefining branding building in a social age
 
9 CIBC spotlights early supporters in Toronto Tempo campaign
 
10 Cramer-Krasselt, Mediahub, Brainlabs enter May North American media rankings
 
Partner content

Samsung Ads Canada introduces two new performance tools

In a TV landscape where reach is harder to secure and prove, Samsung Ad introduces two new tools aimed at uncovering new audiences and cutting waste.

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Partner content

Tactics & Takeaways' 26

Tactics and Takeaways is the latest trend report from Globe Content Studio, part of Globe Media Group, the advertising arm of The Globe and Mail, Canada's foremost news media company.

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