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ChangeMakers has added longtime creative duo Chris Hirsch and Nellie Kim to its senior ranks, with the pair joining as chief innovation officer and chief brand officer, respectively. They're non-traditional roles for what has been one of the country's leading creative teams, with ChangeMakers CEO Stefan Moores telling Campaign their appointment reflects the evolving needs of the agency's clients...Also this week, Ipsos conducted a survey of more than 1,200 marketers from four countries—the U.K., U.S., Canada and Australia—which found that only 35% possess "foundational" marketing knowledge...Elsewhere, Monsoon founder, CEO and creative director Sachi Mukerji, one of the country's best-known multicultural marketing experts, is stepping down from day-to-day operations at the agency to focus on creative...The week also saw Moosehead take a trip to space, Porter Airlines introduce its first Quebec-specific advertising, and Victims Services Toronto expand its "Ask for Angela" safety program.
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