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The Week in Review
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The Campaign team brings you a mixture of news, features, work and opinion from the past week
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May 26 2026
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With World Cup anticipation building, big brands are rolling out huge global campaigns. But Labatt decided that rather than just run a Michelob Ultra Zero ad with Lionel Messi, they'd create a Canadianized version with Canadian men's team star Jonathan David. We also covered Canada Soccer's evocative film which presents the men's team's arrival on the world stage as a national achievement. Elsewhere this week, Campaign asked strategy experts how Dunkin' can take on Tims, covered search changes at Google, looked at investor questions about John Wren's salary, and shared search consultant advice on how agencies can improve their pitches.
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Samsung Ads Canada introduces two new performance tools
In a TV landscape where reach is harder to secure and prove, Samsung Ad introduces two new tools aimed at uncovering new audiences and cutting waste.
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Tactics & Takeaways' 26
Tactics and Takeaways is the latest trend report from Globe Content Studio, part of Globe Media Group, the advertising arm of The Globe and Mail, Canada's foremost news media company.
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